"Websitedesign"
Building Websites That Make Money Online
"A Visitor To Your Site Could Careless About Your Website Design"
They have come to your website to find information, buy a product or be entertained not for a flash intro page, a cute little guy typing away at his computer or the little stat counter that shows how little visitors your site has really had.
They don’t care about the colors of your site, the pictures in the header, your logo, colors, fonts or anything else you might think is important.
They are there for a purpose and have a goal in mind and could care less about all the other stuff.
So does the design even matter?
You can bet it does, but not in the way a lot of people seem to think.
While the visitor to your site could care less about the color of your site the colors do affect him/her. In most cases the site visitor is not even aware of the effect the colors have on them.
Some colors have more influence than others but all colors do influence our emotions.
For example blues are a calming, peaceful, and trusting color while red is anger, impulsive and an action color.
I’m not going to write about all the effects each color has on a person but knowing what colors to add into a site can affect the response a person takes while on your site.
Another aspect of the design is in font and size of the font.
Large easy to read fonts are an important part of your site. The easer it is to read what you have to say the better the chances are that a visitor will take the time to read it.
Adding scrolling text and moving pictures will only distract the eye of the reader and make the text more difficult to read as will using crazy font colors or constantly changing the colors of the font.
Something else I see a lot of people wanting to do is add pictures into the header that has nothing to do with the site.
You have 3 seconds to let your visitor know what your site is about. If you add pictures of pretty flowing rivers while trying to sell pigs online this will only cause confusion and cause the visitor to leave in hopes of finding his/her perfect pig some where else.
So if you’re selling pigs, then put pictures of pigs in the header.
The header is the first thing people see when entering your site, by using appropriate pictures in the header it helps give an understanding of what your site is about.
It’s also a good idea to put a nicely designed logo in your header that tells something about your business. I know most people could careless rather or not you have a logo but a logo does help to build trust and credibility.
Something else I find funny is the all about me text everyone wants to place on their home page.
No one cares about you or your business; they only want to know what’s in it for them.
The other day my husband took my daughter and me fishing.
My daughter and I both love strawberries, but we found that fish are not near as fond of strawberries as we are.
We had to take worms, rap them around the hook and dangle them in front of the fish and say how would you like a bite of this?
Why don’t we use the same common sense when fishing for clients?
What can you do for me?
The navigation on your site is an important part of your site, trying to come up with something original is just crazy. As a site visitor I don’t want to spend an hour trying to figure out how to go to the next page on your site.
Your navigation needs to be easy to use and guide your visitor on the paths you want him or her to take.
I hope that all makes sense.
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