If you’re reading this blog, chances are you’re either a marketing professional or a business owner. 

And you understand that the traditional marketing methods no longer work. You also know that you cannot neglect your business and stop marketing. So you are either already making a living online and are wanting to learn more or you are considering starting a business and are looking into marketing in the most powerful and effective marketing network of our time, the internet.

It doesn’t matter whether your business is just getting started with Internet marketing or you just want to brush up on your basic skills, this website can help you in setting up and implementing a successful Internet marketing website design and marketing plan.

From establishing your keyword strategy to leveraging social media sites all the way up to refining and fine tuning your strategies it doesn’t matter if you’re an attorney, Dr., chimney sweep, deck builder, fence company, or marketing agency.

So let’s get started!

If you talk to anyone that knows anything about internet marketing they will tell you the first thing you need to do is come up with a keyword list.

It does not matter if you are wanting to market on a search engine like Google, Bing, or even a social media site like Facebook, Tweeter, or LinkedIn. You need to figure out what keywords people are searching for when they are looking for your business.

Most consumers find businesses online using the search engines and searching for specific keywords that best describe what they are looking for. This puts us in a unique position of being able to put our websites between the search engines and the consumers. That’s why optimizing our websites around keywords that are more likely to be searched for when someone is looking for the type of products or services we provide is important.

It’s sometimes difficult to know exactly what keywords are going give the most targeted traffic for our products or services however; there are ways of determining our many searches or how competitive a keyword is.

To understand what keywords will drive the most relevant traffic to our websites, we first have to understand that keyword research is ongoing and never ending. Good keyword research can help grow a business in both organic and pay per click traffic. And save you from spending money on keywords that are not converting.

Designing a website is not an easy task. But with all the modern technology building a website is less complicated today than it was in the past. Fly possible to create a professional looking custom designed website for your business with only a small investment of time, energy and money. Matter of fact with the use of ready-made templates, logos and other corporate necessities you can build a website in three easy steps.

Step One: Plan Ahead

First thing we need to do is to understand the company’s objective and who our target market is.

We have to understand our customers in order to choose the best website design for the them. For instance, if most of our business comes from corporations and professionals we will need to choose a template that caters to this group of people.

We will need a website that gives a good first impression and shows that we are serious about our business. Having an efficient design would be a top priority in a situation like this. However, if we were building a website for selling products we might want something a little flashier. A lot depends on who we are marketing to and what we are selling.

You also need to make sure the template you eventually purchase is easy to customize. This makes both the building of the website and maintaining the website stress-free. It is easy to maintain affordable and we can get our hands on quickly

Now keep in mind that you will need to add your own content to the template as well as work the overall design once it’s been downloaded. The good thing about this is that you will know how to add fresh content to the site as well as updating links, images and other things as time goes on. So keep this in mind as your learning how to work the template. And make sure that the template you choose is able to handle all the features that you want included on the website.

Step Two: Choose a Template

okay, it’s time to start looking for a template. There are hundreds of template websites out there but I believe that template monster has got some of the best looking designs.

We are looking for a template that has the functionalities we need. Other words, if you won’t and online chat or a menu across the top of the page or even a slider these are the things we are looking for with the templates. Things like colors, photos and content are all going to change so those things are not as important.

The idea is NOT to find the perfect template set up the perfect way but rather find something that allows us to get started and start testing, fine tuning and tweaking the design according to the results from our test.

If you did a survey and asked customers what they wanted 90% of them would get it wrong.

By building a website, testing it, fine tuning it and tweaking it we are able to get the website to the point that we can get the response we want from the customer more so then any custom designed website we could ever build.

Step Three: Customize

With the template downloaded on your computer all you have to do is add your own content, graphics, images, logo and anything else you want on the site.

At this point your best step is to have found a template that uses Word Press for the CMS. Word Press makes adding content and optimization the site for both the search engines and your potential clients a lot easier.

If not then use an editor like Dreamweaver. If you are inexperienced when it comes to any aspect of the web design you can hire someone to do the editing for you for a very small fee – much smaller than what you would pay a designer to create the whole site from scratch.

While you want to keep the design simple and clean it doesn’t mean you can’t add graphics, pictures or even video. As long as you keep it uncomplicated so visitors do not become confused. Also keep in mind that not everyone has high-speed Internet, so fast loading pages are still important.

Website templates have brought the web design industry out of its infancy and into the 21st century, catering to the unique needs of online business owners.

As a newbie on the process of developing a website, you need to get yourself acquainted with free website development tools that can address your web-related problems.

All of these tools will allow you to upgrade your basic website to a fully customized one at much lower prices. Freeware and open source clients have seen the potentials of offering free website development tools. As a future web master and web designer, you ought to exploit the use of these freebies to your advantage.

The first groups of free website development tools are those that upgrade your browser. These tools are commonly referred to as browser add-ons or extensions. All of these free website development tools are especially designed for web developers. Their functions vary since you will also have diversified needs as a web developer.

Some of these browser extensions target issues related to CSS, HTML, and JavaScript while some assess the accessibility of your site.

Popular browsers, most likely the one you’re using now, use in-browser extensions to help web developers. Among the free website development tools created for the browser is a tool designed to debug and inspect HTML, HTTP headers, and eve locate FTP source files. They can also assess or figure out what Web page element was used.

A popular debugging tool was recently released that not only check HTML, CSS, and JavaScript but let you see what is contained in a variable or what line did the code breaks.

Free website development tools such as the one specified will also allow you to specifically locate the error and its source. It even allows you to see what happens next after you manipulate some Web page elements.

Web developer extensions help you understand large CSS files and as well as new open-source content management system, subjects that every budding web developer should master.

Aside from the in-browser extensions, there are other free website development tools that every beginner should take note of.

Start with a good Internet browser that let’s you search and surf the web in a nanosecond. Check if your browser supports various extensions, which can make your web developing easier.

As web developer, RSS should be your daily companion as you read online pages on a daily basis. With a single click on the RSS button, all the information that you wish to be delivered right in front of your screen will be sent through feeds.

Once you’ve created your website, keep track of your site’s performance by using site traffic meters. They will help you with your site statistics to achieve higher traffic and better sales in the long run.

The key to a successful online marketing is by using social bookmarking. There are several bookmarking websites that help people keep track of their favorite web pages and websites and lets them share those with other online users.

Social bookmarking is just a part of a larger picture. To complete your set of web development tools, build a business networking online.

Websites Designed To Persuade the Unconscious Mind

Did you know that people buy on impulse; they let their emotions control the purchasing decisions and try to justify it later with logic?

It’s the reason you’ll notice family members and friends spend more time talking about why they needed the new car, then talking about the new car? They are trying to convince themselves that they’ve made the right decision in purchasing the new car.

Have you ever wondered what makes you purchase from one website over another?

Did you know that rarely a purchase is made on price alone?

Buying decisions are made mostly with the unconscious mind. When we visit a website and decide to make a purchase this is done on emotion and there are little things about a website that can cause these emotions to build up to the point of us making a purchase.

Let me prove it to you.

Test have shown that the background color used on a website can have an effect on the number of people that make a purchase from that website.

Let me make this clear, we are talking about taking a website and changing the background color and nothing else. The content and look and feel of the site all stay the same. And we are talking about testing this on several different styles and designs of sites.

Something as small as changing the background color of a website has shown as much as a 30% increase in sales. Yep…you heard that correctly, by changing the background color on a website to robin’s egg blue (Hex0 {64,95,ED}) we’ve seen as much as a 30% increase in sales.

In most cases the background color used on a website is nothing more than an afterthought, a designer is looking for a color that is pleasing to the eye. But that last minute decision can have a drastic impact on how well your site performs. While the impact to the site visitor is subconscious, the impact it has on your wallet will not be subconscious.

You want to take it a step further?

Using repeat background images will have a negative impact on your website. By doing something as simple as adding a faded image of your logo into the background of your website it can cause your sales to drop.

Your website design and the little things about your website subconsciously affects rather a website visitor makes a purchase from you or not. And having a web designer that knows more about designing a website then what looks good, can be the difference in a website that does 4 figures a year and one that does 6.

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