SEO Should Be Dead

I want to start by saying I do not believe in onsite SEO or believe that it will still exist five years from now.

SEO is about things like; optimizing a keyword in the H1 tag, enhancing the title tag, keyword density, keyword proximity, internal linking with proper anchor text, validating your code, using CSS over tables, optimal use of flash and Java, we know the search engines like certain standards, so we use them.

However, if your web designer is on top of his/her game then they should be developing quality websites that go by the book.

Your site should validate!

Flash should be a movie or used sparingly and not be the entire website!

If your web designer builds a quality, well built website, by the book then it is optimized for the search engines.

Now, as the website owner, if you want people to come back to your site then you need to have fresh content. And you also need to understand the jargon people use when searching for your product or service and implement that into the text.

You do this for your website visitors however, the search engines will love you for it and it’s the final step in onsite optimization.
Onsite optimization is about the design and common sense.

But What about Off-Site Optimization, which carries more weight than on-site optimization?

If you have a local business then common sense says handout flyers, business cards, run ads on the local cable channel, put signs on your car, attend trade shows, chamber meetings and speak at local events as well as get involved in school, sports and church.

If you have an internet business then common sense should say post on forums, blogs, and directories, write articles, create profiles on social media sites and do videos.

Those things will also build back links and increase the visibility and ranking of your website.

Social media is a part of online marketing just like schools, sporting events and church is part of offline marketing, rather we like it or now.

Google understands more then we think or want to give them credit for, the best way to rank in Google is too ignore them.

I’ve got the top sites, according to Nielsen Online / Marketing Charts, for conversions in the month of April.

Another words, the below list are the top sites in the month of April for turning website visitors into website customers. It’s a combination of the right traffic with the right website.

1. ProFlowers 42.8
2. Vitacost.com 28.9
3. Office Depot 25.0
4. MetroStyle 24.5
5. Woman Within 23.0
6. Schwan’s 21.1
7. CDW 20.8
8. 1800Flowers 20.8
9. Landsend 18.8
10. Drs FosterSmith 18.30

Web Designers

If you are looking to have a custom website designed there are some things you need to keep in mind.

1. Make sure your website designer is able to build a clean professional looking site, no matter if it’s for personal use or for business.

2. Now days technology and web design are constantly changing and it’s important that you not get caught up in a fad that is hot today and will be frowned upon tomorrow.

3. Listen to and trust in your web designer, consider that your personal taste for your website design may differ from your visitors.

4. Remember, it’s the small details that add to the overall image of your website.

5. When adding content to your website keep in mind that your website visitors could care less about you or your website, they only want to know, what’s in it for them.

6. Make sure that your web designer is designing the site with the different screen resolutions and browsers in mind.

7. Graphics are an important part of your web design. Make sure your web designer uses graphics for making your site look stylish and professional and does not over do it. The graphics and animations you include should not interfere with the navigation of your website.

A website with too many gadgets and graphics may affect the experience your visitors have while on your site.

Simple will get better results.

At the end of the day you should be building a website to not only make money but to add something to the internet. Provide unique and meaningful content or products that will allow your web design to stand out from the crowd.

Web Page Design

All successful web page designers and web design experts want have the same ideas when it comes to your website design however, they will agree on the fact that your design needs to be professional and interesting to your website visitors. Of course, there are some fundamental things that need to be included in a business or corporate website or web page design.

Call to Action

The best websites get to the point without happy talk and focus on helping people complete key tasks as quickly as possible.

People don’t have time to hunt for information or a link, they scan pages looking for what it is you can do for them. It’s crucial that you get site visitors to act. Now!

You’ve got 3 seconds to tell me what your site is about, 10 seconds to tell me what you can do for me and 20 seconds to tell me how I can contact you or purchase your product.

Design a Logo

Typically, a logo’s design is for immediate recognition as well as in building trust for your site.

Color is important to brand recognition, but should not conflict with its functionality. Colors create certain emotions and the designer should use the colors to convey the company’s thoughts and desires.

For instance, loud colors, such as red, are meant to attract the attention of your site visitor and less is usually better. While blue, helps to build trust and more is normally better.

Language

Your content needs to be easy to understand and easy to read.
Write as if you’re writing for a third grader and don’t mess around, get to the point.

Text Size Matters

It is important to consider the size of your text. Reading off a computer screen is a lot harder than reading printed text, and it’s the reason we need to you use a font and size that is easy to read.

You can also bold headlines and key points.