SEO Should Be Dead

I want to start by saying I do not believe in onsite SEO or believe that it will still exist five years from now.

SEO is about things like; optimizing a keyword in the H1 tag, enhancing the title tag, keyword density, keyword proximity, internal linking with proper anchor text, validating your code, using CSS over tables, optimal use of flash and Java, we know the search engines like certain standards, so we use them.

However, if your web designer is on top of his/her game then they should be developing quality websites that go by the book.

Your site should validate!

Flash should be a movie or used sparingly and not be the entire website!

If your web designer builds a quality, well built website, by the book then it is optimized for the search engines.

Now, as the website owner, if you want people to come back to your site then you need to have fresh content. And you also need to understand the jargon people use when searching for your product or service and implement that into the text.

You do this for your website visitors however, the search engines will love you for it and it’s the final step in onsite optimization.
Onsite optimization is about the design and common sense.

But What about Off-Site Optimization, which carries more weight than on-site optimization?

If you have a local business then common sense says handout flyers, business cards, run ads on the local cable channel, put signs on your car, attend trade shows, chamber meetings and speak at local events as well as get involved in school, sports and church.

If you have an internet business then common sense should say post on forums, blogs, and directories, write articles, create profiles on social media sites and do videos.

Those things will also build back links and increase the visibility and ranking of your website.

Social media is a part of online marketing just like schools, sporting events and church is part of offline marketing, rather we like it or now.

Google understands more then we think or want to give them credit for, the best way to rank in Google is too ignore them.

A web designer is someone that is able to take several types of artwork put them together in his/her own style and make it tell a story about the product or service that the client is trying to sale.

My job is to come behind that artist and make the site direct the visitor into the direction the website owner wants them to go. When I am not doing that I am posting on social media sites and looking for interesting things to write about and that is where Trey Ratcliff comes in.

Try has does some really amazing things.

It’s always nice to work with a web designer that is creative. It makes it a lot easier on the website owner when he can turn the job over to someone and know they are going to come up with some really cool ideas.

I’ve worked with a lot of creative people here at my web design office and know how much of a joy it can be.

Creative people are all around us and you can see their creativity just by walking into a store, without ever having to speak a word.

And sometimes we see their creativity in the least likely places.

For example, when walking into a public bathroom have you ever wondered how long it has been since someone sat on the toilet seat you’re about to use.

A very creative designer came up with a Thermochromic Toliet Seat that retains the heat memory of the last person that used the seat.

And if that doesn’t appeal to you then maybe a tabbed toilet seat will. Here we have a toilet seat where everyone in the family gets their own personal seat.

If nothing else you have to admit that there are some truly creative people in the world.

And since I ‘m using toilet seats as a way to show just how creative people can be, I thought I’d leave you with some more examples at the bottom of this page.

Just remember one thing, if people can be this creative when it comes to toilet seats how much more creative can we be when it comes to your web design needs.

You web design, like the toilet seats, need to show your website visitors why they need and cannot live without your product, without ever having to speak a word.

I spend a lot of time and money searching the web looking for better ways of doing what I’m already doing.

However there is one thing that always amazes me, websites that give me too many choices. I spend a lot of time online and feel I have a pretty good understanding of the internet and the way it works yet I become overwhelmed and confused when given too many options.

In most cases I’ll spend about 60 seconds on the page and decide it’s not worth the time and effort and close the page and continue my search elsewhere. If this is a normal routine for me then I have to wonder how many others do the same.

As a website owner we need to understand that a website visitor can become overwhelmed with too many options.