Believe it or not web designing is an art and not only is it an art but it is an art that goes way beyond other forms of artwork. To master the art of web designing you have to be able to guide a web visitor in the direction you want them to go.

The art of web designing requires an artist to be able to put several forms of artwork together and make them work in perfect harmony. When someone comes up and wants a discount or a special offer on a web design it’s difficult to do so without losing the quality.

About the only time I am willing to discount a web design is when it’s something that I really want to do.

For Example

If someone came up and had an idea for a website design that played off a Wild West theme then I would get excited. There is something about the Wild West that intrigues me and I know I would enjoy doing a Wild West type of website.

So much so that I would give a special price, maybe even do it for free, because it’s a web design that I could get into.

Maybe the years of doing web design work has started to get to me but I now find myself more interested in doing web designs that appeal to me then just doing the next piece work in hopes of getting another dollar to spend.

It’s one of the reasons I find myself getting more and more involved in affiliate marketing.

There are things that happen in life that make me stop and wonder what the heck these people are thinking.

The other day I was talking with another web design company, they wanted us to design a site for them. The salesman started pointing out some adult websites for me to take a look at. I asked if the site they were wanting designed was an adult website and he said no but needed me to look at these adult websites because from what he understood, adult websites had the ability to hold visitors longer then any other kind of website.

At first I thought he was kidding, I mean…people stay on adult websites because of the naked women. It’s not that adult web designers have found some type of magic key, men have been spending all their time thinking about sex and trying to see naked woman since Adam and Eve left the garden.

I guess there are times in life when you have to look beyond what you want to see and actually look at what is going on. People spend more time on adult websites than any other type of website not because of the website design but because of the naked women.

I find it sad that someone that is charging money to build websites is unable to understand how they work and why people spend time on them.

There are three types of websites;

1. Entertainment

2. Selling a Product or Service

3. Information

An information site as well as an entertainment site is designed to be sticky and keep the visitor on the site. However, a site that is selling a service or product needs to get the web visitor into the checkout process as quickly as possible.

A site that is designed to be sticky will not convert as well as a site that is designed to sell a product.

When spending lots of time on a site people become blind to banners and products and this is not good for a site.

I guess there are more “How to Get Rich” websites then there are websites actually selling a product.

The reason for this is most people do not know how to make money online so instead of building a website that sells a real product or service (something they are unable to do) they build websites that sell information on how to make money online.

If I said that 98% of all websites online are not making money, I’d feel like that number was too low.

The sad truth is that there a more people designing websites then there are people making money with their websites. Most Web designers use call centers, newspaper ads, yellow page ads, and other means of off-line advertising to drum up customers.

I am telling you this because I want you to understand that making a living online is not something easily done. It takes hard work and dedication or lots of money.
There are certain steps needed to make a living online and none of the step are more important than the next.

The first of course is the website design.

The purpose of the website design is to get the attention of the web visitor. When someone lands on the site you have 3 seconds to get their attention and keep them interested.

The website design does not need to be flashy, fancy or show off the talent of a Web designer however it does need to be clean, easy to navigate, easy-to-understand, quick to load and have a call to action that will guide the web visitor in the direction you want them to go.

It sounds like we are taking all the hard work out of the Web design by removing the fancy flashy look but that is far from the truth.

The color of the cart button, the background color, the placement of the call to action, the size of the logo, colors used on the site, text size, text color, font, phone number placement, content, and so much more will affect the reaction of the web visitor when they are on the site.

Other words, a truly affective website is an art unto itself.