Making Your Offer

Once we figure out what our prospect will respond to it’s time to make the offer. Our offer needs to persuade our prospect into becoming a customer.

It’s all about your offer; your offer is the single most important thing you have. Think about it, if I am trying to sell you a brand new car that retails for $20,000.00 for $50.00 do you really care about my sales copy?

We want them to feel that they are paying very little compared to the value.

If we have to we can even throw in couple bonuses to really drive the message home.

You are getting more then you are paying for!

How we package our offer has a lot to do with how our offer is perceived. Other words, we need to package it in such a way that we are able to show that the money being paid is very little compared to the value they are getting in return and it has to be a risk free offer.

What are some extra things I can throw to make it look like a better deal or better yet to make my offer irresistible?

So what can I give away or throw into this package to get the maximum perceived value?

Let’s say that I want to try and build some trust before trying to sell them anything.

We could give away a free e-book but everyone is doing that.

Okay some ideas that I could use to get people to sign up for my newsletter, so I can start sending them information and try to build some trust.

I could do;

• The e-book
• Audio download
• video download
• worksheets
• checklist
• resource guides
• memberships
• support
• ongoing training
• software
• form/community access
• free updates
• quick start guide
• live tele-seminars
• coaching
• call-in days
• done for you
• widgets

The most important part of the process is deciding on our product.

Now with my give away product I want to do it a little different, I want to do it in audio, video and written content.

But the product I am going to charge for needs to be packaged in such a way that the price is lower than the perceived value.

Now there are a couple ways I can justify my prices;

1. I can explain how this is an investment and not an expense.

Other words, whatever you pay me you will make it back 10 fold.

It is now an investment and not an expense.

You see the most important part of the article is our offer. If I was going to offer you a brand new car with a blue book value of $20,000.00 and $50.00 would it matter about my copy?

The offer is the most important thing that we do.

Would you pay $17.00 to learn how to make guaranteed $40.00 an hour later?

1. These tactics took me six months of trial and error and I sweated blood and tears to figure it.

Let’s say you are worth $20.00 per an hour, how much would you be willing to pay for something that is going to save you 6 months of working 7 days a week 24 hours per day.

1. I should be selling this for $99.00 but the reason I’m selling it is so low is that I want to get this into your hands as quickly as possible.

I wanted to make this affordable because I know a lot of people don’t have $99 bucks so for a limited time I am willing to offer this product for just $37. The only reason I’m selling it this low is to reward people who take action, right now.

If you give them a low price, and then give them a special reason for that price like a market test, this makes them more likely to act because they know it’s for a limited time.

1.  Understand there is a difference between price and cost.

Price is something you pay once; cost is something that you pay for every month. Price versus cost justified by showing them that one price is higher value and a better long-term investment you can show them they while the price is higher the cost is actually lower.

1. Of course another way is to break it down.

yes of course it is a $27 investment however, if you break it down by the month, it is less than $1.00 a day.  Come on, anyone can afford $1.00 per day.

1. Just brag, of course we should be higher, where better.

We decided a long time ago that we would not cut corners. We had to have a product that would get the clients the results they needed and the only way to do this was to not cut corners on price. I think in the end we can all agree that this was the best decision. You’re not going to get value with a cheaper product.

If you are going to compete on price then you have to be willing to give up either having the best service or the best quality. It’s just not possible to have the best prices, services and quality, you have to make a sacrifice somewhere and we decided that it would be with the price rather than the service.

We would rather give you the best quality then the best prices.

1. If someone starts showing you that the competition is better then you have to compare it to something of equal value.

An example of this would be, yes I know that most books sell for $20.00 but this book is set up exactly like a seminar and they normally sale for $1,000.00.

So while at $100.00, it’s a really expensive book, if you compare it to the seminar it was designed after you’ll see that it is actually priced really low.

Purchasing a Website Design

Most people miss the amount of art involved when they get ready to purchase a website design. Web designing is art that goes beyond the standard form of art.

A web designer has to be able to take several different forms of artwork and work them all together to create artwork that is able to move the person viewing it.

And not only move them but to move them in the direction the web designer wants to move them.

Because of the amount of artwork used in a web design I am always looking for different ideas. And when I see an artist that is unique and has artwork that could easily be implemented into a web design or marketing campaign I get excited.

And it is that excitement that I felt when viewing this site. Checkout some of his artwork below.

Order Web Design Templates

Anyone can learn to be a web designer

Web Designing is easy

Web designing is not rocket science. Everything about web designing is extremely easy to learn. Anyone can do it if they wish.

The challenge of learning web designing

The challenge of designing websites is that it requires learning a huge number of skills. Each skill is easy to learn but the number of things you must learn is huge.

If you want to be an independent web designer, you must learn the equivalent of 20 different careers. Even if you are a fast learner, it can take you years to learn everything.

Telling a story

A web design must tell a story that is told with many different elements of the design. The graphic designer tells the story with graphics. The programmer tells the story with programming. The writer tells the story with text. The photographer tells the story with photos. The editor tells the story with editing. The sound designer tells the story with sound.

You have to learn all of this

And as an independent web designer, you have to learn to all of these skills.

If you fail to learn even one of these skills, people will notice and be turned off by your designs. You must learn everything!!!!

And then there is another problem.

Web design templates

Web design templates are already made templates that are sold fairly cheap yet look extremely expensive and are created by web designers who have already mastered the art of web design. They are able to sale the templates cheap because they are selling the same template over and over again.

Web Designing is a form of art that requires the use of many other art forms.

The idea is to put together a piece of artwork that will grab the attention of and create a desire in, the person viewing the art. Once that is done the artwork needs to guide that person in the direction it wants them to go.

A web designer needs to be an artist that understands all the other types of art forms, one of those being photography.

Miniature faking is a process in which a photograph of a life-size location or object is manipulated so that it looks like a photograph of a miniature scale model. By distorting the focus of the photo, the artist simulates the shallow depth of field normally encountered with macro lenses making the scene seem much smaller than it actually is.

Many miniature faked photographs are taken from a high angle to further simulate the effect of looking down on a miniature.

Tilt-shift photography refers to the use of camera movements on small- and medium-format cameras; it usually requires the use of special lenses. “Tilt-shift” actually encompasses two different types of movements: rotation of the lens relative to the image plane, called tilt, and movement of the lens parallel to the image plane, called shift. Tilt is used to control the orientation of the plane of focus (PoF), and hence the part of an image that appears sharp; it makes use of the Scheimpflug principle. Shift is used to change the line of sight while avoiding the convergence of parallel lines, as when photographing tall buildings.

Web Designers

If you are looking to have a custom website designed there are some things you need to keep in mind.

1. Make sure your website designer is able to build a clean professional looking site, no matter if it’s for personal use or for business.

2. Now days technology and web design are constantly changing and it’s important that you not get caught up in a fad that is hot today and will be frowned upon tomorrow.

3. Listen to and trust in your web designer, consider that your personal taste for your website design may differ from your visitors.

4. Remember, it’s the small details that add to the overall image of your website.

5. When adding content to your website keep in mind that your website visitors could care less about you or your website, they only want to know, what’s in it for them.

6. Make sure that your web designer is designing the site with the different screen resolutions and browsers in mind.

7. Graphics are an important part of your web design. Make sure your web designer uses graphics for making your site look stylish and professional and does not over do it. The graphics and animations you include should not interfere with the navigation of your website.

A website with too many gadgets and graphics may affect the experience your visitors have while on your site.

Simple will get better results.

At the end of the day you should be building a website to not only make money but to add something to the internet. Provide unique and meaningful content or products that will allow your web design to stand out from the crowd.