Website Designers Atlanta

Why Do So Many Websites Fail To Ever Meet The Owners Expecations?

Because the old business plans no longer work. The internet does not care about a good business plan, a solid strategy, or your market research.

Most people create websites for a reason. There can be a lot of different reasons but most websites are created for a reason.

The local grocery store wants to create an e-commerce website that will allow their customers to purchase products online.

The local attorney wants an information website that would allow potential clients who’ve gotten DUIs to contact him.

Your neighbor wants a website to compete with Facebook. Your roofer is having a website built right this second.

There are a lot of reasons to create a website but to be successful you have to know how to get your target audience to react! This means you have to design for the subconsciously.

In order to do this you first have to know your goals for the website and what actions you want the website visitors to take while they are on the website?

And, of course you need to know how to get them to take that action rather it be to call, fill out a form, register, donate or just click a link.

You have to know how to persuade your website visitors to react to your website in the way you want.

The other day I was walking around the pool with my movie camera, filming the kids. The next thing I knew I stepped a little too far to the right and both I and the camera were in the pool. Needless to say I needed a new camera.

So I went online and started looking around. The first thing I noticed was that there were all kinds of new features. I looked through about 5 websites and was about to make a purchase when I realized that the camera I was buying wasn’t as nice as the one I saw, on another website. I actually had to make myself purchase the camera off the other site. The calls to action, the colors and everything else was so inviting and looked so easy to make the purchase that I was actually have to fight myself not to buy the camera.

This got me to thinking and I realized this isn’t the first time I’ve done this.

There are sites I purchase from daily when I know there are similar sites that offer a better product at a lower price. But subconsciously I convince myself that the extra expense is worth it, because it’s quicker and easier to make the purchase from website A.

The sad truth is, as I sit here and think about it, website B is actually less complicated then website A. But the colors and flow of website A makes it appear easier to use.

The only thing that website A has better then website B is their website. Website A has been getting my money for years, not because they have a better product, better customer service or a better price but because they have a better designed website. Their products are laid out better and the colors are more lively, vibrant, and trusting. Website B went with darker less trusting colors and you have to click on the product to actually see what the product looks like. But the thing that surprises me is that until now I did not realize that website B had a one page checkout while website A actually has 3.

The majority of the purchasing decisions you make are based on emotion and followed later by logic.

You actually have three brains. You have the brain you control. You are using that part of your brain as you read this.  Then there’s the brain that controls how you feel as you read this. And then the brain that controls your breathing and keeps you alert as you read this.

All but one of these is happening subconsciously, you can’t control it, it’s just happening without you even being aware of it.

Let me give you an example;

Let’s say you are driving down the road. As you do this there are three things taking place;

You are thinking about a fight you had with your daughter.

Your angry because there are a lot of things you should’ve said but didn’t.

And you are driving the car, stopping and going without even being aware of it.

You are subconsciously driving the car down the road.

Now someone pulls in front of you. Immediately, (without even thinking) you slam on the brakes and turn the steering wheel.

As you regain control of the car, here’s what’s going on now.

You are no longer angry, you want to go home and hug your daughter.

You are still driving the car

You are crying for letting yourself get so upset at your daughter.

We do not have as much control over the decisions we make as we would like to think we do!

The other day I was walking around the pool with my movie camera, filming the kids. The next thing I knew I had stepped a little too far to the right and both I and the camera were in the pool. Needless to say the movie camera was no longer any good, so I got online and started looking for new one.

There are lots of different features, however about the only thing I was looking for in addition to what was on my current camera was it being waterproof.

As I was about to buy the camera I realized that the one I was buying wasn’t as nice as the one I wanted, from another website. But the calls to action, the colors and everything else was so inviting and looked so easy to make the purchase that I was actually have to fight myself not to buy the camera.

This got me to thinking and I realized this isn’t the first time I’ve done this.

There are sites that I buy from every single day, that I know there are similar sites that offer a better product at a lower price, but I subconsciously  convince myself that the more expensive site is quicker and easier to make the purchase from.

The sad truth is that as I sit here and think about it, the less expensive site with the better product is actually less complicated then the more expensive site. But the colors and flow of the more expensive site makes it appear easier to use.

The only thing that the more expensive website has that the better product website does not have is the products are laid out better and the colors are more lively, more vibrant, and more trusting. The less expensive website has a darker website that has a better product at a cheaper price.

The majority of the purchasing decisions we make are based on emotion and followed later by logic.

Did you know that 98% of website traffic that comes to most websites never take any form of action.

This is why we should constantly be fine tuning and tweaking our websites. Not weekly, yearly, or even daily…but hourly. We should always be trying to increase the number of people that take some form of action on our website.

A potential client sent me an email asking me if I could build a website for him that looked like a website from another builder. It was a good looking site but lacked the functions I felt were needed to convert the website visitors. So I sent him  the below email.

It’s definitely a good looking website and I like it, and I know for fact I can build you a website that looks exactly like that one for $1,200.00.

Everything inside me says send that email and go to bed. Heck it’s 7:30 at night and I’ve been going since 4:00am this morning. But the problem is that I am not happy with my current business. I’ve been building and designing websites like this one for the last ten years and I can honestly say, “There is nothing special about it”.

So…I am going to tell you what I think.

I no longer want to build websites that are nothing more than a shell of what they should be. I want to build the best web design company in the world and I cannot do that if I continue to build websites that lack the ability to convert website visitors.

So…let’s start by taking a look at the current website.

I’ve looked at this website 4 times and it has of yet tried to collect any information or interact with me anyway. If I was seriously looking to build a house and a little window was to pop up that said, “Enter you Email Address and get for free, 10 Things You Should Know Before Hiring Your Next Contract”, I would have certainly entered my information.

Now the website owner has the contact information for someone looking to build a house in his area. The whole process could be automated and set up so that the potential client continues to get more emails and information until he opts. out.

Seeing has how the website is most likely getting 1 interested potential client for every 1,000 website visitors, I would say that if he was only able to collect 10 emails address for that same 1,000 he would more than double his current business.

Now…I am not just talking about some crappie little e-book with a couple crappy little emails. I am talking about a series of emails and eBooks that leads the visitor down the path to becoming a client.

But if you really want to stand out from the competition you have to build a website that is tailored to your visitors and not to what the business owner believes the website should or should not be.

If this was my website here’s what I would do right off the bat.

I really don’t like the pictures in the slider splitting into three different photos. It really takes away from the amazing homes but then that is just one of the problems.

You see, what it is about that picture that tells me this is a home builder and not a real estate agent?

This is the first thing I am going to see when I land on the site.

If I am looking for builders then the next thing I would do is glance at the header to make sure this was a real estate agent and not a builder before I leave.

At this point I am gone. My time is too important to me to spend another second trying to figure out what it is you do.

However, if I had of stayed around I might have seen this.

Not only is the text a little hard on the eyes but there is nothing about the text that pops at all.

There is nothing that says hey read me.

However, you will notice that the first line of text says, “We are a custom builder and remodeler”, this tells me that this is the point the website owner wanted to get across, however his web designer lacked the ability to get that point across in the design.

Had the website owner been doing split testing and fine tuning the website from day one he would have most likely found this problems for himself.

If I was looking to build a house unless I knew this builder by name I would have never stayed on the website to find out that he was a builder and not another guy selling houses.

To answer your question, yes. I can build that website but are you sure this is the website you want?

Two different companies have the same website layout? What does that mean?
So I was looking at jobs on indeed.com and came across these 2 companies. Their websites literally are the same except for the company name. What does that mean? are those scams or what?

infinityretailsolutions.com
superiorretailmarketing.com

Answer:

It isn’t just that they use the same web designer, the content is all about 99.9% the same — with the name dropped in where appropriate. Also, the english is a bit stilted.

The domain names are both registered to a 818webs.com, which runs its own name servers but has no website running there. There are a whole lot of sites running from that IP: http://www.websitelooker.com/ip/69.50.21… all seem to be similar types of stuff.

I’m not sure about scam, but it certainly isn’t a legitimate business model. Possibly (surprise) SEO linkwheeling, or something similar.

I am going to be a partner in a new SEO business so I want to design a kickass website.  Since some of the best commercials during the Super Bowl were beer commercials I figure these guys know what they are doing.

So if I want something awesome, I figure this would be a good place to start. I am looking for something that is unique and provides a different experience from my competition.

1. Hellsgatebrewing

2. St-Arnou

3. Motherearthbrewing

4. Moosehead

5. Landsharklager

6. Nhdist

7. 50pack

8. Budlight

9. Grolsch

10. Fishbrewing

11. Mayflowerbrewing

12. Samuel Adams

13. Becksbeer

14. Sleeman

15. Starobrno.cz

16. Newcastlebrown

17. Driftwoodbeer

18. Leffe

19. Bridgeportbrew

20. Johnboston

Do you notice that the one thing all of them have in common are that they are simple, clean and to the point.