Many times when working on a solution that I am unable to find an answer to, I will either take a nap, a bath, or relax with some friends. Because I know my subconscious mind continues to work on the problem even though my consciousness mind maybe on to something else.

We are not aware that our subconscious mind is still working on the problem. Yet our mood, feelings and the way we think are all affected at this moment.

Neuroscientists believe that our five senses are taken in over 11 million pieces of information every second. And our conscious mind is only process about 40 of that 11 million.

Our unconscious mind process all the incoming data from our environment and instantly decides whether it is good or bad.

It also tells our conscious mind what to pay attention to.

Our unconscious mind is smarter and faster than our conscious mind.

There was an experiment done where participants were given a game to play. They had to click on the X.

The game followed a complicated mathematical formula. The more the participants played the game the quicker they became. This was because their subconscious mind was learning the mathematical formula.

This was evident in the fact that their times were improving and they knew where the X was going to appear as it was appearing.

However, when the participants were asked if they knew the mathematical formula they are not didn’t know it but claimed it didn’t exsit.

This proved that the subconscious mind understood the formula and was telling the conscious mind where to click and what to do to help it perform better. The conscious mind did not know nor was it aware of the mathematical formula.

How do we know the subconscious mind knew the formula?

Because when the formula was changed scores dropped back to where they were when the participants first started playing the game again.

So…do you really believe that you, your friends or co-workers really know what causes them to make a purchase or to no make a purchase.

We could believe that we went to a website and purchased an item because of the cost of that item. But the truth could be the difference in a red background and a light grey background.

We don’t know why we made that purchase. It was done with our subconscious mind we have absolutely no control over that.

About five years ago my husband and I bought a farm. I thought I really enjoyed taking the husband and kids to the farm. However I notiched I would get short tempered, angry, and irritable when it was time to go to the farm.

The truth of the matter was I did like taking the kids out there. We didn’t have the security we have at the house and I wasn’t comfortable sleeping out there with my kids.

But all that was going on in my subconscious mind. My conscious mind was saying yes, I like going to the farm.

The truth, I didn’t enjoy it!

But I thought I did?

For some reason my conscious mind decided it liked and even enjoyed going on those trips.

So…there’s no way someone can come to your website and tell you that they bought a product because you have a blue background or blue buy now button or for that matter anything else about your site.

There is no way the website owner can tell you what’s going to work or is not  going to work without testing that website, fine-tuning it, figuring out what works and what doesn’t work.

Making a living online is a difficult thing to do and it’s something that 98% of businesses that are currently online are not successful at. There are a lot of reasons for this and those reasons increase when websites leave the US.

To start with websites outside the US do not have as many people purchasing items online and for this reason the marketing and the website design have to be much better than those in the US.

A website needs to build trust, guide the visitor in the direction we want them to go and help them to make the purchase.

A major problem in any country is finding a web designer that understands marketing, web design, graphic design, programming and most of all conversion.

Let’s take a look at asicamericas.com.

The website was designed for smaller browsers which are rarely used today and what makes it worse is that the design is not centered. It hangs in the top left corner of the screen like it’s scared to be seen.

Every time someone is forced to click the mouse to find information there will be a percent of visitors that will leave the site never to return. By not having contact information on every page of the site we force visitors to click links and hunt for information.

If it’s a real business then the phone number and contact information should be in the header of every page. And the header and design of the site should tell me something about the business before I ever read the first line of text.

You’ve got less than 3 seconds to get me interested in your product and this is done on the graphical side of the website.
And colors will affect my reaction and the action I will take on your site.

Red indicates anger. It’s a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare. Red can have a physical effect, increasing the rate of respiration and raising blood pressure.

Blue would have been a better color to use. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect.
Another problem with the site is the scrolling text; it causes your eyes to be pulled in that direction and forces us to read the information at the speed the website decides.

The website has no call to action and in no way tries to get me to purchase any type of product.

On the SEO side of things the website has less than 8 links pointing to it and not meta tags. Meta tags are used by search engines like MSN who will be spending $100 million on advertising their search engine. By ranking on their search engine you get some of the benefit of the 100 million they are spending.

Java script and other coding was left on the site, it should have been pulled out of the code and placed in external folders to make it easier for the search engines to read and understand the site.

It doesn’t take long to come to the conclusion that this site has never made money online.

I read an article today and for the most part it was pretty good. However, about the middle of the article they totally lost me and I didn’t feel like spending the brain power to try and figure out what they were trying to say, so I decided to rewrite it and make it say what I wanted.

Here’s pretty much how it started.

You take each page of your website and turn it into a deck of cards. Each page is one card in the deck. You tell someone to pick a card, any card and this is how the world of online web design, conversion and marketing works.

Each card or each page of your website needs to guide that visitor down the path you want him/her to go while answering any and all of their questions. A website is not a book that you read from cover to cover. People can enter your website on any page, anywhere byway of the search engines, directories, forums, links or even a social media site.

If you’re going to make a living online you need to treat each page of your site like the home page. A potential client can enter your site from anywhere.

This means that you need to answer the questions or give access to those questions from any page on the site and you need a call to action on every page. Every page on the site is a landing page and every page needs to be able to convert the traffic.