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13
Aug
I spend most my days talking to potential clients on the telephone and through e-mails. And I love my job, I love what I do and I love the fact that I am pretty damn 
good at it.
However, there is one question I should ask clients that I never do.
What makes you different from your competition?
What are 25 interesting things about your business that would make me want to do business with you?
When it comes to making a living online, you will be competing against a lot of people. You need to know why someone should do business with you instead of your competition.
For example, when I started my business I did not look for what unique abilities we brought to the table. However over the years I slowly began to standout from the crowd.
Let’s see if I can name 25 things that make my Web Design business unique.
1. I am one of the only Web design companies that offer unlimited design changes. I do not limit the number of changes a customer needs to make to the design to get exactly what he or she is looking for.
My goal is to make the customer happy. We do this by not limiting are charging more after a certain number design changes.
2. I’ve got people here 7 days a week 15 hours a day to answer the telephone. We try to answer all business e-mails within one hour.
3. We’ve got people whose only job is studying and understanding conversion. This means that when it comes to building websites to convert traffic were on top of the game.
4. We have designers that do nothing but design and programmers who do nothing but program. And this allows them to be on top of their game.
5. We offer a 100% Money Back Guarantee. At any point in the process the customer can get their money back. This means we have to work extra hard to keep the customer happy.
6. We do our best to be efficient in what we do. This allows us to get the websites back to the customers in a timely manner and allows us to keep our prices low.
7. We not only understand how the search engines work, but we rank for some of the most competitive keywords in the industry.
8. I’ve got no problem giving away free information or trying to help someone make money online. Whether it profits me or not.
Their posts all over the Internet that I have written giving free advice on what works and does not work online.
9. We practice what we preach. Unlike most Web design companies, we make our total living with our website we do NO off-line advertising of any kind.
10. We’ve been building and designing websites for the last eight years and have been able to make our total living online throughout that time. This gives us knowledge and understanding of the Internet and the Web design industry that most people do not have.
11. Our desire is to make our clients happy. We don’t care how many hours on the phone it takes, how many e-mails we have to send, or how many design changes are needed. It’s all about and for the client.
If you don’t know what makes your business unique and different from your competition maybe you should take a minute and try and come up with something.
