Sticky Websites Don’t Work

How much time is needed for your website to deliver its message to a potential client?

When someone lands on your website you’ve got less than 3 seconds to convince them to stay.

Let’s assume for a moment that the visitor that just landed on your website is interested in what you have to say, how much of your site will they remember and how much do they need to remember in order to become a client?

The amount of time your website needs in order to become effective is one of the most overlooked areas in web design and development while at the same time one of the most important.

And I am not talking about making a site sticky, just because a site can keep someone on it for hours does not mean that, that someone is going to ever purchase anything.

Sticky Isn’t So Good

Most sticky sites were developed with the idea of selling advertising space but the problem is that the people on the site become banner blind. In most cases the users on sites like YouTube or FaceBook want click on banners, they are there for a purpose and have no desire to leave the site.

Unless someone comes up with another way of doing it, it’s nothing more than a failed business model.

The idea is to make your website attractive enough to get their attention, engaging enough to get them to stick around, informative so it explains what it is your product or service can do for them and entertaining so they don’t forget you.

You have to be able to turn your advertising into content and your website into an experience.

Your Website Has To Be Like Six Flags

At Six Flags, people will spend hours standing in line waiting for their turn on a ride that last a couple minutes at best, then they will run back around and stand in the same line to do it all over again.

Your website has to show enough to make your site visitor want to wait for the rest of the site to load and be entertaining enough to make the site visitor stick around to read what it is you have to say.

But you only want to entertain for a couple minutes because the end goal is the checkout line.

Your website has to provide quality, and a memorable experience, in a matter of minutes.

How Much Time Do You Have?

You’ve got just enough time to let your site visitor know what’s in it for them.