Okay, we first need to understand that just because you are dealing with a company does not mean that you would be dealing with a maze of people. In most cases you would have a point of contact and unlike a one man team; you could go to a higher authority, if the need arose.

When hiring a one man SEO or even a full SEO company you need to make sure they have the skills or access to the skills that allows them to handle any complication that might come up.

Keep in mind that there is only so much one person can do and be good at it.

And that brings up the next question; will the SEO Company or the SEO guy be outsourcing any of the work? Not that it’s a problem, however billing you in addition to what you are already paying, might be.

Either way, you don’t want to be surprised with it later.

The Services Being Performed

You need to know and understand the services that are being performed. Onsite SEO is good for non-competitive keywords. Offsite SEO is good for competitive keywords.

If dealing with a one man SEO you need to know that he will be available when you need him. He could very well spend his days sleeping and his nights working. Or an emergency could arise and he’s homeschooling the kids.

Also keep in mind that every person has limitations. And a single person can only spend so much time on each account. And they’ll also be marketing their own sites, answering the phone, taking care of problems and still have time for a personal life.

The less money and SEO charges the more clients he’ll need.

If my living expenses are $3,000.00 per month and I am charging you $100.00, then how many other clients do I have to have to break even?

And let’s not forget that it’s just for this month, last month I had to have signed another 300 and next month I’ll have to sign another 300.

So just how much time do they really have to spend on your site?

If money is a problem then you’re best option is to do the work yourself. These forums are great for learning how.

You’ve either got to invest lots of time or lots of money. Little of either will get you little in return.

I’ve got the top sites, according to Nielsen Online / Marketing Charts, for conversions in the month of April.

Another words, the below list are the top sites in the month of April for turning website visitors into website customers. It’s a combination of the right traffic with the right website.

1. ProFlowers 42.8
2. Vitacost.com 28.9
3. Office Depot 25.0
4. MetroStyle 24.5
5. Woman Within 23.0
6. Schwan’s 21.1
7. CDW 20.8
8. 1800Flowers 20.8
9. Landsend 18.8
10. Drs FosterSmith 18.30

I stuck a little content on the web hosting site that I am about to start marketing to let the search engines know what the site is about. I took the content from article sites and gave the authors a link for their troubles.

Now, before everyone starts yelling about duplicate content and telling me rumors, I’ve done a lot of testing with duplicate content. The only time a filter will be tripped is if the whole site is copied.

Article directories use the same methods, they post ”Duplicate” articles to their directories from the same authors. And you can find hundreds of the same “duplicate articles” indexed in the search engines at any time.

Duplicate content is when you have an exact copy of a site. Page for page, file name for file name, image for image, code for code. And exact replica of a page or site.

This was put in place for dynamic page spawners, duplicate websites, and doorway pages that were designed by blackhat seo’s and spammers that are trying to control the natural search results.

Search Engine Friendly Web Development & Optimization

I had some friends come in late last night from the US who wanted to talk with me about making Money online. One of the topics that came up was doing online marketing. We talked about the shape of the economy and the fact that online marketing was one of the few businesses that should get better as the economy gets worst.

With that being said I explained that the most important part of marketing was to make sure that your client was about to get a return on his investment and that you were able to show him the return.

Marketing a website about making money online is easy. Hit the forums hard and brag about what you’re able to do however, when it comes to marketing a website that’s selling an actual product all that changes. Bragging or in some cases even posting on forums is no longer an option.

I do believe that Google has gotten complex enough over the years that what works to rank one set of keywords want work to rank another. It’s the ability to be flexible and change directions at the drop of a hat that allows any SEO to become successful.

A couple years I jumped into the world of Plastic Wrist Bands. and what I thought was a market with very little competition. Over the years I found that competing in the silicone wristband market was a lot more competitive then I had first thought. However, by aggressively increasing our conversion on the site as well as trying to rank the site we were always able to show the client a return on his investment.

Making money online is never ending and people whom claim it’s a 4 hour work week are not making money online. Things that work today may or may not work tomorrow depending on so many factors that one would have to write a book just to explain it all. However, by the time the book was published it would all be obsolete and they would have to start over because of the rate at which things change in the search engine friendly web development & optimization industry.