Using Price to Increase Website Sales

A Couple years ago I worked with a company that was selling a product for $19.99. We ran some split test and just for fun played with the price a little. The results were that the $1,999.99 price sold better than the $19.99 price.

The more expensive product gave the impression of being of more value. The company went from being almost bankrupt to doing over a million in sales that year.

We unconsciously want what is more expensive and therefore harder to get. We unconsciously assume that expensive means better.

If you’re reading this blog, chances are you’re either a marketing professional or a business owner. 

And you understand that the traditional marketing methods no longer work. You also know that you cannot neglect your business and stop marketing. So you are either already making a living online and are wanting to learn more or you are considering starting a business and are looking into marketing in the most powerful and effective marketing network of our time, the internet.

It doesn’t matter whether your business is just getting started with Internet marketing or you just want to brush up on your basic skills, this website can help you in setting up and implementing a successful Internet marketing website design and marketing plan.

From establishing your keyword strategy to leveraging social media sites all the way up to refining and fine tuning your strategies it doesn’t matter if you’re an attorney, Dr., chimney sweep, deck builder, fence company, or marketing agency.

So let’s get started!

If you talk to anyone that knows anything about internet marketing they will tell you the first thing you need to do is come up with a keyword list.

It does not matter if you are wanting to market on a search engine like Google, Bing, or even a social media site like Facebook, Tweeter, or LinkedIn. You need to figure out what keywords people are searching for when they are looking for your business.

Most consumers find businesses online using the search engines and searching for specific keywords that best describe what they are looking for. This puts us in a unique position of being able to put our websites between the search engines and the consumers. That’s why optimizing our websites around keywords that are more likely to be searched for when someone is looking for the type of products or services we provide is important.

It’s sometimes difficult to know exactly what keywords are going give the most targeted traffic for our products or services however; there are ways of determining our many searches or how competitive a keyword is.

To understand what keywords will drive the most relevant traffic to our websites, we first have to understand that keyword research is ongoing and never ending. Good keyword research can help grow a business in both organic and pay per click traffic. And save you from spending money on keywords that are not converting.

This might sound bad but if I am going to spend my time writing something I’d like to hear some kind of response from my readers. It doesn’t matter if I’m selling advertising, products or just my ideas I want to have a large readership. I know there are number ways to increase the readership on my blog but I wanted to see what I could come up with off the top of my head.

Okay one thing we want to do is increase the number of pages each reader is reading. I want to be judged on more than one post because the one they are reading might not be my best. I can do this by highlighting related post within each post I make. And then at the end of the article I’ll highlight post that may be of interest to those who like this article.

I believe WordPress has a plug-in that will help me do this. I’ll look into that as soon as I finish writing this article.

The next thing I want to do is to do a series. By doing this I stand a chance of getting readers coming back to my website to see what’s been written, as well as getting readers that find one post to click through to the older post or the newer post either way increasing my page views.

Another way to increase readership is with controversy. If you know enough about your subject and you’re a good enough writer you can get a ton of traffic, this way. This a dangerous game to play if you’re not up to par on your topic or unable to carry on a debate with someone.

And last, but definitely not least, you have to have good quality content. It’s got to be useful, original, and interesting to your target audience. The more you raise the quality of your content, the more you will see your readership and membership grow.

Having a blog is not only fun but done correctly is extremely profitable lifestyle. Regardless you want to maintain and increase a readership.

Just keep in mind that this is a resume, which we don’t want to look like a resume.

Enough of All This, Let’s Start Marketing

Some of the stuff is just down right easy to do, like adding connections. Just click on your Contacts tab in the menu or the add connections button in the top right hand corner of the page. Then you will notice that there is another menu under the top menu, just click people you may know there and start adding connections. And of course you can enter your email account information and it will contact all your current friends, family, clients and co-workers for you.

From the drop down list you can pick from :

• Colleagues
• Classmates
• People you may know
• People you work with
• People you went to school with

Now, keep in mind that the larger the network the more powerful it becomes and the more opportunities it’s able to produce. So…if you are looking for opportunities in the way of jobs, leads or work then you want to grow your network. The other cool thing is that you can export your connection list. I can export all my connections into a list and have them on my computer.

Here’s what I am thinking, done correctly the people that I connect will see that I am connected with a lot of people, they will see my updates, tweets, messages, status, answer to questions, comments and… everything else from my RSS feeds to my articles. Everything I’m doing, they’re seeing.

I think that’s pretty cool!

LinkedIn gives me the power to get more exposure, more traffic, more leads, more sales, more authority, and everything else I want. None of the other social media sites allow me to do that, not Facebook, Twitter, or YouTube. That’s why I wanted to start with LinkedIn, don’t get me wrong I’ll be using all the social media sites but at the moment I feel like LinkedIn has more opportunity then the others.

“7 Ways to Convert Your Traffic into Cash”

Setting your website up correctly will allow you to profit from the site regardless of the amount of traffic you are getting.

The KEY is building a website that is simple and easy to navigate.

Here are 7 basic ways in which you can profit from your traffic today:

1. Sell a product/service

First you can sell a product or service to your visitors. This is the best way to cash in from your own product. Usually an e-book or software works the best – they can be downloaded right away without hassle and shipping charges.

2. Opt-In list

It is crucial you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.

With an opt-in list, there are tons of ways you can profit further into the future. You can build repeat customers and turn your list members into partners for your products.

3. Viral marketing

You can provide a free product or bonus on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own traffic, publicity and branding without needing to spend a cent.

4. ‘Pay-per-click’

In this case, you get paid when your visitors click on ads you place on your site. There are many advertising programs that give you a percentage of the profits based on click through, including Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn money. And if your site receives good traffic, these programs alone can bring in huge paychecks to you.

5. Offer an advertising space

Targeted niche websites with high traffic can ‘rent’ a portion of space on their web page to advertisers. For example you can charge $300 per month in advertising fee if your web page is pulling more than 2000 visitors a day.

Other than that, you can also generate advertising revenue using exit pop-ups. By doing this, you won’t clutter your website with too many ads and spoil the visitor’s experience.

6. Affiliate marketing

If you don’t have your own products for sale yet, you can sell other people’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any fulfillment issues after your sales.

7. Pay-per-lead

Instead of earning money from click through, you are paid if your visitors subscribe into other people’s mailing list. Alternatively there are a lot of big companies like Coca-Cola who need surveys to be done, and by referring your visitors to complete surveys, you can also earn good profits from your website.