Using Price to Increase Website Sales

A Couple years ago I worked with a company that was selling a product for $19.99. We ran some split test and just for fun played with the price a little. The results were that the $1,999.99 price sold better than the $19.99 price.

The more expensive product gave the impression of being of more value. The company went from being almost bankrupt to doing over a million in sales that year.

We unconsciously want what is more expensive and therefore harder to get. We unconsciously assume that expensive means better.

Everything I’m about to show you is based on the methods I use daily to make money. These methods can be applied to any online market.

Internet marketing is about targeting hungry buyers in places where the traffic is easy to find and will yield a return on our time and investment. Nothing I am about to show you is complex however, 90% of people marketing online fail to understand these concepts and therefore struggle to make money online.

The methods I am about to show you will work and I am not going to hold anything back however, you will need to take action to make it work.

Everything I am going to show you is based on real world experience. It’s been proven to make money for me over the years.

I am going to use an affiliate marketing site because it allows me to focus on the most important part of a successful online business, which is conversion and marketing.

I will use the website http://www.siliconewristband.org as an example site.

By targeting affiliate marketing, I do not have to worry about;

1. Having a product of the of my own
2. Customer support
3. Merchant accounts
4. Accepting payments online

Our goal is to convert as many visitors into buyers.

We will be doing this by focusing our attention on a very small percent of Google searches.

We need to understand how search engines work but even more importantly we need understand how the searchers search.

I would guess that about 80% of the searches that take place on the major search engines are for research. These are people who have no intention of purchasing anything online, they are looking for information. Therefore they will not be of any use to us and we will not target them in our search engine marketing.

I would also guess that about 30% are looking for information for a future purchase. These people who may or may not make a purchase in the future, we will not target them ether.

The smallest groups of searchers are the ones looking to purchase something right now. They understand what they are looking for, have the money and are ready to make a purchase.

These people will search by product names, model numbers, and will use terms like free shipping, discount, and bonus and so on and so on.

These are the people we want to target.

Online Marketing and Web Design

Believe it or not web design and marketing run hand in hand. It doesn’t matter how good looking your site is, if you don’t market it no one will find it and no matter how much marketing you do, if you have a crappy site you want make the sale.

I spend a good bit of time online and there are some really artistic people out there who lack the marketing side of the coin.

I’ve seen people point to and brag about web design companies like http://www.saizenmedia.com/nightwish/ where if you wait long enough for the website to load you’ll find that the site design tells you nothing about the topic of the site.

And if you use your computer to talk with clients, like I do, then you’ll find yourself shutting down browsers and telling clients to hold on as you try and find out where all the background noise is coming from.

I can only guess that this is the same web design company that built http://www.joinourclub.net/, where I spent 30 minutes just trying to figure out what the heck the site was suppose to be about.

In a world where people spend less and less time on a site and websites have to load faster and grab the visitor’s attention in a matter of seconds, I have a hard time believing these sites are doing any more than taking up bandwidth.

The graphical side of the websites get 10 from me but the marketing side would get a -10. If you’ve got a product to sale and want to make some money online, stay away from sites like these.