Using Price to Increase Website Sales

A Couple years ago I worked with a company that was selling a product for $19.99. We ran some split test and just for fun played with the price a little. The results were that the $1,999.99 price sold better than the $19.99 price.

The more expensive product gave the impression of being of more value. The company went from being almost bankrupt to doing over a million in sales that year.

We unconsciously want what is more expensive and therefore harder to get. We unconsciously assume that expensive means better.

“The Unfair Advantage:

“If you’re open to the idea of making tons of money in a world where the search engines do not decide what is and what is not ethical, and decisions are made according to the relentless, obsessive pursuit of the mighty dollar, then this site is for you!”

I make no apologies for the way I make money online. My ethics start and stop at making sure my visitors get what they are looking for.

I never stop searching for new and better ways to drive traffic and make money.

If it means crossing over into your site and figuring out the best and fastest ways to drive traffic from your site to mine, I’ll do just that.

I think outside the box and ahead of the game. It keeps my adrenaline pumping and my mind working. I know there are many that hate me, but making everyone love me want get the bills paid.

If you’re tired of playing by the rules, made by wanna be ethical cops, and would like to get your hands dirty and start paying off bills instead of paying on them, you’re in the right place.

If you wanna make money in days rather than weeks, then join me and my team and you’ll never look at internet marketing the same again.

This site has been designed for the marker that has worked his ass off following the crowd and has realized that the crowds not making ends meet.

This site isn’t for everyone!

It doesn’t matter what kind of business you are starting, if your plan is to make money online then you need to understand how keywords work. Rather you are selling a service or product choosing the right keywords can be the difference in turning a profit or losing money. You have to attract website visitors that are interested in the product or service that you are selling.

Let me give you an example of how a search takes place online.

Let’s say that Rick lives in Atlanta Georgia and just bought a car.

Now, before Rick can drive that car he has to have insurance. So Rick goes to Google and does a search for insurance. The problem is he gets all types of results life insurance, health insurance, Obama insurance, flood insurance and the list goes on and on. So he goes back to Google and types in car insurance.

Now as Rick starts looking through the car insurance companies it dawns on Rick that what he really wants is the best price on car insurance. So Rick goes back to Google and does a search for best prices on car insurance. Now Rick is getting and idea on the prices and he’s ready to make his purchase but before he does he will do a search for best prices on car insurance in Atlanta Georgia.

The one that comes up in the top 10 for best prices on car insurance in Atlanta Georgia is the one that gets Ricks business.

The guy that is spending $19 a click on the keyword insurance not only didn’t get Ricks business but he also wasted Rick’s time.

It doesn’t matter if it is pay per click or the organic search engine, ranking for the right keywords is the difference in a profitable business and a business that is losing money.

Another example;

A couple years ago I started a template site. We wanted to rank it for website designers in the organic results. After a lot of hard work we discovered that people who were searching for website designers were not looking for website templates. It was both a painful and expensive lesson to learn.

Don’t get me wrong.

I am not saying don’t rank for the broad keywords, because even visitors who initially have no interest in what you are selling could be convinced to do business with you anyway. However, most of your sales and success will be based on targeted keywords and your landing page.

This is why keyword research is so important when it comes to turning a profit online.

I’ve even heard people say that your success online is determined by how successful you are in targeting the right keywords.

I’ll show you a couple free ways to find good keywords however, keep in mind that there are more advanced keyword tools that cost money. But due to the importance of good keyword research to the overall success of your business, any money spent should be money well spent.

Keyword research is all about driving targeted visitors to your offer.

Most people who search the internet do so using Google!

Google is always changing however, at this time they mainly look for text based information. Don’t get me wrong, Google also ranks video material, which shows that they are constantly adapting to match the ever-changing markets.

However, search engines are overwhelmingly text based.

Search engines use ‘algorithms’ to decide where things should rank. Algorithms are programs that can ‘read’ the words on your page, and then index that page based on the words on the page. So a webpage should be focused on a particular keyword or phrase.

This is why the first step in the SEO process is finding the keywords and phrases that are going to drive the best targeted visitors to your webpage. This makes Keyword research the most important part when creating webpages that are able to drive targeted visitors to your website.

Now there are three types of searchers, those looking for entertainment, information, and to make a purchase.

Let’s take a look at two of these groups now;

• If someone is looking for information on websites then they might type in something general like websites.

• However, is someone types in a phrase like ‘custom website designers in Atlanta Georgia’, than they have indicated a more specific requirement and are therefore more likely to be in the purchasing mind set.

This means if you are a web designer working out of Atlanta Georgia then this is the type of person you want landing on your website.

Most searchers start out using broad phrase (‘insurance’) before narrowing down to more specific phrases, as they get closer to their purchasing decision.

Most broad searches do not provide the information that they are looking for, so they refine their search term until the webpages that contain the information they want start showing up.

In most cases it is unrealistic to expect a website to rank for a broad generic phrase. This is because the broader the search term, the more competition in the results. And this makes it difficult for new websites to show up in the results for broad search terms.

However, all this changes when going after specific search terms.

According to Google’s statistics, more than 40% of search terms used daily are brand new. These are phrases that no one has ever searched for before. This means that just because Google does not have statics showing a keyword has been searched on does not mean that it want start being searched on in the future.

Also keep in mind that every page you add to your website is also adding more PR to your website. I am not saying build a website around phrases that nobody has ever searched for however I am saying don’t try and compete for the ultra-competitive broad generic keywords or phrases.

It’s much better to focus your attention on finding phrases that are more targeted to your customers, as opposed to general information seekers.

It does not matter what your business is about. You need to find the terms and phrases that people use when searching the internet for your products or services.

Trying to drive traffic to your website by focusing on broad generic terms is going to be a waste of time. It is extremely unlikely that a new website will have any success at all in this method.

In other words, the most popular search terms are rarely the ones that will generate business for a web site.

It has been shown over and over again that most business is generated from the thousands of website visitors driven by search terms outside the top 30 most popular keywords.

Let me say that one more time.

If you take all the traffic driven by keyword terms and phrases outside the top 30, it would amount to far more visitors than those driven by the phrases that are the most popular.

And there is far less competition and your conversions will be much higher.

You also need to keep in mind that 70% of searchers never go past page one. So if you are not able to rank in the top 3 for your keyword phrase then you are losing out on traffic. It is much more likely that you could get a top 3 ranking from beating out a couple hundred sites vs. a couple million.

When a search engine tool like Google, WordTracker, etc. says there is not enough data it does not mean one is searching for a keywords. Chances are someone, somewhere has most likely searched the keyword at some point, but there is not enough data to post any meaningful results.

Basically it is telling us not to build a whole website around that keyword because chances are there will not be enough targeted visitors to make it financially worthwhile.

This might sound bad but if I am going to spend my time writing something I’d like to hear some kind of response from my readers. It doesn’t matter if I’m selling advertising, products or just my ideas I want to have a large readership. I know there are number ways to increase the readership on my blog but I wanted to see what I could come up with off the top of my head.

Okay one thing we want to do is increase the number of pages each reader is reading. I want to be judged on more than one post because the one they are reading might not be my best. I can do this by highlighting related post within each post I make. And then at the end of the article I’ll highlight post that may be of interest to those who like this article.

I believe WordPress has a plug-in that will help me do this. I’ll look into that as soon as I finish writing this article.

The next thing I want to do is to do a series. By doing this I stand a chance of getting readers coming back to my website to see what’s been written, as well as getting readers that find one post to click through to the older post or the newer post either way increasing my page views.

Another way to increase readership is with controversy. If you know enough about your subject and you’re a good enough writer you can get a ton of traffic, this way. This a dangerous game to play if you’re not up to par on your topic or unable to carry on a debate with someone.

And last, but definitely not least, you have to have good quality content. It’s got to be useful, original, and interesting to your target audience. The more you raise the quality of your content, the more you will see your readership and membership grow.

Having a blog is not only fun but done correctly is extremely profitable lifestyle. Regardless you want to maintain and increase a readership.

I guess if you are going to make money online then step 1 has to be choosing the right niche and keywords, making the wrong choice can mean the difference between making lots of money and not making anything.

So…this could very well be the most important part of the whole process.  There are tons of niches, but not all of them are profitable.  I do understand that no matter what niche I chose I’ll have to put some time into research to make sure that the niche has enough buyers to support me.

I want a niche where people are already spending money.  I also want to pick a niche where people are looking for or have a need for a product or a solution.

Okay…here’s what I am looking for.

• Enough people searching for the product that I can easily get it in front of thousands of people every day.
• The people searching are BUYERS; they have money and are ready to make a purchase.
• There isn’t very much competition which means I can get high rankings for many keywords and, therefore, bring in enough traffic to make some money.

But should I be looking at a physical product, an information product or some type of service?

With a physical product I could do some type of review site, target “buying” keywords and link from my blog straight into some kind of affiliate site or for that matter my own site.

With an information product it normally takes a little more persuasion to make the sale.  You have to know how to tug on the emotional triggers that will get a potential customer to buy.  It’s a lot harder sale.

So…now I need a market that gets millions of searches a month and is extremely competitive.  This could be something like weight loss, weddings, dogs, cats, online marketing, web design and the list goes on and on.

Once I figure out what market I want to go into I’ll look for a niche with-in that market.  While a market may only be one or two keywords a niche is a smaller part of the market and could be between 2 to 5 keywords.

For dogs we could have dog training, dog food, German Shepherds and so on and so on.  As you can see even niches can be very competitive and it’s the reason I’ll take it a step further and go for a micro niche.  A micro niche would be something like, small dog training.