Everything I’m about to show you is based on the methods I use daily to make money. These methods can be applied to any online market.

Internet marketing is about targeting hungry buyers in places where the traffic is easy to find and will yield a return on our time and investment. Nothing I am about to show you is complex however, 90% of people marketing online fail to understand these concepts and therefore struggle to make money online.

The methods I am about to show you will work and I am not going to hold anything back however, you will need to take action to make it work.

Everything I am going to show you is based on real world experience. It’s been proven to make money for me over the years.

I am going to use an affiliate marketing site because it allows me to focus on the most important part of a successful online business, which is conversion and marketing.

I will use the website http://www.siliconewristband.org as an example site.

By targeting affiliate marketing, I do not have to worry about;

1. Having a product of the of my own
2. Customer support
3. Merchant accounts
4. Accepting payments online

Our goal is to convert as many visitors into buyers.

We will be doing this by focusing our attention on a very small percent of Google searches.

We need to understand how search engines work but even more importantly we need understand how the searchers search.

I would guess that about 80% of the searches that take place on the major search engines are for research. These are people who have no intention of purchasing anything online, they are looking for information. Therefore they will not be of any use to us and we will not target them in our search engine marketing.

I would also guess that about 30% are looking for information for a future purchase. These people who may or may not make a purchase in the future, we will not target them ether.

The smallest groups of searchers are the ones looking to purchase something right now. They understand what they are looking for, have the money and are ready to make a purchase.

These people will search by product names, model numbers, and will use terms like free shipping, discount, and bonus and so on and so on.

These are the people we want to target.

I was reading a post today about how ranking on page two or three in the major search engines will convert better than a page one ranking.

This may be true as long as all your competitions websites suck.

However, if the competition has a powerful and emotional website that is able to show the website visitor that his or her life would be more complete better, easier and more productive, more profitable and happier, if they owned what it is that site is selling, chance are they will never make it to the second search result, much less the next page.

Rankings are good, but your website has to be able to convert or the site visitor will be off the site and on to the next one.

People focus on ranking more than website conversion and it’s the only reason someone would have to go to page three in the search results before making the purchase.

I read somewhere that 98% percent of all sites online are not turning a profit. The only reason those numbers are that high is people do not fully understand how to make a website convert.

And the sad truth is that I see more web designers pointing out really cool flash sites, then I see web designers pointing out websites that convert. The web design industry needs to spend more time educating their clients and less time trying to add the next cool thing to a web design.