The neat thing about Guerrilla marketing is that it combines out of the box thinking, design and art as well as the ability to advertise a product without letting anyone know they’ve been advertised to.
Larger-than-life Gillette Fusion Power razors were attached to the backs of Zamboni (ice resurfacer) machines, making it seem as though the razors were giving the ice a smoother “shave”.
I’d call that some pretty darn good use of guerrilla marketing.
Guerrilla marketing is a marketing method that has grown to new heights as bigger companies have started using it.
A good example of this would be ski boots designed to look like the Volvo XC60. The ski boots at Norway’s premier Alpine resorts were redecorated and turned into the car itself.
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