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8
Feb
Starting an online business can be enjoyable, and entertaining, as well frightening and terrifying. 
Giving life to your plan, your idea, your dream, your product your business in the form of a website is an effective way to get more than just a return on your investment. It’s the opportunity to connect, energize, inspire, amaze, delight, awaken, electrify, intensify, move, propel, and set into action your website visitor into becoming your friend. Your story can be told using an unbelievable mixture and an inconceivable blend of text, art, drawings, case studies, visuals, actions, animations, videos, photos and sound. Add in a touch of user interaction in the form of opinions, surveys, comments, and links to more information and you’ve got boundless opportunities.
You have to study all the information available to you online.
- What type of demand is there for a service or product you can deliver?
- What reaction do you want to get from your website visitor?
- What’s the one thing you would like your web visitor to do while they are on your website?
- Who is your ideal customer?
- Which parts of your website do you want to standout and which parts do you want to blend in?
- What methods will you use to interact with your web visitors?
- What methods will you use to build a relationship with your web visitor?
- More to think about then you thought?
The most important things to remember are;
- Don’t confuse the web visitor!
- Give the web visitor a reason to stick around and hear your message!
- Do not lose the web visitors desire to learn about, purchase, obtain information on, read, review, stock, buy, and invest in, your product or service.
Be careful how you use your call to actions!
Stop, Road Work Ahead, No Parking, Rest Area, Slow Down, Don’t Run, Walk, Be a Good Neighbor, Wash your Hands. Why do you react to some and ignore the others?
Understanding how signs make you feel helps you better understand how to use them on your website.
- Read Now!
- Buy Now!
- Click Here!
- Sign up!
- Buy!
- Like!
- Send Request!
- Act Now!
When you are online you can pick and choose which call to actions you follow and which you ignore. This is a moment when you would like to think you are in charge. But this is not the case. The truth of the matter is your unconscious is in charge. Neuroscientists believe your five senses take in over 11 million pieces of information every second. You conscious mind process a very small part of that information.
When you land on a website your unconscious mind has already processed millions of pieces of information that your conscious mind will never be aware of. It takes place in a matter of seconds. Your unconscious mind will collect data from a website and instantly decide whether it is a good or bad. Should you go or should you stay? All needed information will then be passed to your conscious mind. This puts your unconscious mind in the position of guide, pilot, driver, instructor, person in charge.
Life online is a life filled with websites that are
- Engaging
- Stale
- Flat
- Lifeless
- Mundane
- Spiritless
- Attractive
- Ideal
- Excellent
- Confusing
- Disoriented
- Uncertain
- Uninformed
- Incoherent
- and more
As you read this more websites are being added to the internet. Appalling, horrifying, enjoyable, grim, colorful, exotic, and extraordinary websites are being added to the internet in hopes of creating a following. So why should someone choose you over your competition?
There are hundreds of ways for web visitors to find your website. Of course the most popular is through a search engine like Google. Since most people (when surfing online) have about a two second attention span, that’s how long you’ve got before the web visitor hits the back button and heads back to Google. If you can’t create a desire in the web visitor with-in seconds of them landing on your website then they threw you back and move on to your competition.
The next time you’re looking to make a purchase online or for that matter looking for information online, take note of what websites you react favorably to. What makes you pay attention? What makes you leave? What makes you dig deeper? What makes you purchase? What makes you contact them? What moves you? What excites you?
You are always changing and developing. What you want today is not what you wanted when you were five years old. We have experiences in our life that affect future decisions in ways that we don’t fully understand. Most purchase decisions are made with their subconscious mind. This is the reason that you have to know who your perfect client is! You cannot build your website for everyone. It has to be targeted to one group of people.
If your website is being designed for people who are just starting their families then you want photos of people in their 20’s, just getting started in life. Every piece of your website from the information, photos, colors, and graphics should be tailored to your perfect client. Your website not only has to inspire, captivate, exhilarate, and make a lasting impression but it also has to create a desire in your web visitor for more.
All the pieces should come together in your web design. Your message has to be clear. The web design needs to be clean. Your website has to have both flair and purpose. Most importantly the desired action needs to be obvious. The path to the desired action needs to be clean, clear, concise, and exact.
The only way to do this is for you to know the purpose of your website. If you don’t know the purpose of your website then you can be pretty sure the action you want your web visitor to take isn’t clear. You should know who your website is designed for. If you don’t know who you your website is designed for then chances are the action you want them to take isn’t clear.
Does your current website design lack focus? The way we get focus is by having a clear understanding of who you are marketing to and what action you want them to take when they land on your website.
Tags: Custom Web Designs, Irresistible Website Designs, Web Designers, Website Designsnone
