“The Unfair Advantage:

“If you’re open to the idea of making tons of money in a world where the search engines do not decide what is and what is not ethical, and decisions are made according to the relentless, obsessive pursuit of the mighty dollar, then this site is for you!”

I make no apologies for the way I make money online. My ethics start and stop at making sure my visitors get what they are looking for.

I never stop searching for new and better ways to drive traffic and make money.

If it means crossing over into your site and figuring out the best and fastest ways to drive traffic from your site to mine, I’ll do just that.

I think outside the box and ahead of the game. It keeps my adrenaline pumping and my mind working. I know there are many that hate me, but making everyone love me want get the bills paid.

If you’re tired of playing by the rules, made by wanna be ethical cops, and would like to get your hands dirty and start paying off bills instead of paying on them, you’re in the right place.

If you wanna make money in days rather than weeks, then join me and my team and you’ll never look at internet marketing the same again.

This site has been designed for the marker that has worked his ass off following the crowd and has realized that the crowds not making ends meet.

This site isn’t for everyone!

Good Design Practices

Your website is where your business resides — it’s like the headquarters for an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies with web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.

I’ve spent the weekend listening to another web designer try and explain to be that content is part of the web designer’s job. I can understand the thinking and reasoning behind the idea and will even go so far as to say it would be a good service to add to our already growing list of services.

However, if I decide to get into content writing I will hire a content writer. I’ve got programmers for programming and designers for designing it would only make sense to hire a copywriter for copywriting.

At this moment in time I can think God that I am able to keep my designers busy enough that they don’t need to learn how to do copywriting. My designers are full time designers, not part time designer, part time programmer and part time copywriter.

I personally believe you get better with practice and if you do everything part time it’ll take you twice as long to get as good as you would if you were doing it full time. Or actually you would never get as good because you would only be working half as much or in this case a third at best.

I can understand his point, if my website was not able to keep me busy I would also have to find more tasks for my current designers to do, like copywriting. It’s one of the reasons I spend so much time on website conversion, being able to convert as many website visitors into clients can make the difference in having a fulltime designer or a part time copywriter.

I’ll get one of the girls in the office to start looking for a copywriter and I’ll hire them but I want pull a web designer off a web design job and ask him to start writing copy. I hired him to be a web designer and I want force my copywriter to design websites, I hired him to be a copywriter.

When someone lands on your site they are either looking to be entertained, buy something or trying to find information. They could care less what your web design looks like, however your web design will affect every move they make from the second the site begins to load until the second they leave.

And while their attention will be drawn to the websites information the smallest details of the web design will have an impact on how they interact with the website.
Web designers will experiment with every element in a web site in hopes of getting that perfect design. From favicons to shopping cart buttons there is no element to small or too large to be considered when designing a custom web site.

If you’re looking to make money online a website is an investment and not an expense. Don’t try to cut corners on the first thing a potential client will see when looking for information on your product or service.

I am sure that McCafe didn’t cut corners on their site and they have a really neat site that takes a different approach on a really old idea.