“Breathing Life Into That Old Web Design”

While the global economy has hurt many businesses, it has caused others to flourish. It could be said that 2009 is the year for web designers; in recent months business owners have trader money for traditional media and the ‘real world’ for that of the internet.

The internet is supposed to provide the ability to reach the world’s largest audience, at a fraction of the price spent to reach a much smaller audience, in the real world.

It all sounds good in theory but what’s really going on behind closed doors?

“Web Designing Gone Terribly Wrong”

Most web designers lack a real understanding of conversion and how it should be used, while most site owners are looking for a total redesign, when all they really need is to tweak their current design.

Going in and tweaking your current design allows you to see what’s working and what’s not. I’ve seen color changes in checkout buttons cause an increase in conversion.

Small tweaks can make big differences.

The problem is that most people do not understand the difference in an expense and an investment.
Your website should be an investment and not an expense, done correctly you should be able to get your money back within a month or two.

“Don’t Make Me Think”

Now days it’s more important than ever before to understand how your content, graphics and call to action are going to work with one another. A site visitor is looking for information and they want it quicker than ever before. If your site is the least bit confusing then they’ll be off to try out the competition.

A site visitor needs to have access to the most important information on your site without having to look for it. And you need to keep in mind that since most people will find your site through the search engines they can be entering the site on any page, so all your pages need to have information about your company on them.

“Content Is Not King”

In the online world there is an overload of information and too much of it can negatively affect your website. Everywhere we look there is more and more information, by the time we reach your website we could be to tired to care what it is you have to say.
It’s important to get to the point and not try and paint me a picture.

Don’t get me wrong, some sites need a total redesign but others just need a few tweaks.

I’ve got a client who owns a Silicone Wristbands website. We’ve been handling all his web design work for about the last 4 years and if I say so myself, we’ve done a bang up job. The site is hitting right around $200,000.00 per month and breaking records set in past years month after month.

If that’s not impressive enough you have to keep in mind that we are in the middle of a rescission. You see while some folks started laying people off and preparing for the worst we started testing conversions and working on rankings. The site is not doing as well as we’d hoped at this point but we are clearly on our way to an extremely profitable year.

The current design is less than a month old and we’ve already started working on a new design. The reason I bring all this up is because there are times in life that we have to pull our paints up spit in our hands and go to work.

If people cried less and worked more they might find that this rescission is nothing more than the government’s way of stealing more tax payer’s money. It’s an opportunity to eliminate competition and improve our own business models.