As a search engine giant, Google has revolutionised the use of Internet for marketing purposes. When we talk of search engine marketing, Google’s name surfaces as one of the pioneers alongside Yahoo and Microsoft.

A huge number of Online businesses are diverting their efforts to organic and inorganic SEM to generate more traffic and higher revenues. Google AdWords is the Pay per Click advertising programme launched by Google to cater to businesses interested in paid marketing on search engines.

What is a Conversion?

In Online advertising terminology, a ‘conversion’ happens when a visitor clicks on your ad and proceeds to generate a transaction with your site. As a marketer, the onus of defining a ‘conversion’ for your business lies solely with you. Depending on the business, a conversion can be – a purchase, sign-up, page view, time spent, demo download or information request. The page that coerces the user to convert is known as the conversion page.

Process of Conversion Tracking

Conversion tracking is a very effective tool in PPC. It helps you identify the effectiveness of your ads and keywords. The process of tracking is based on a simple algorithm set up by Google itself. Whenever a user clicks on your ad, a cookies is placed on his/her computer.

As soon as the user reaches your conversion page, the cookies gets connected to that page. For every successful match, Google records a conversion. It is wise to remember that, if not connected to the conversion page, these cookies expire in 30 days’ time. As a user, your privacy is safe in AdWords management because it uses separate servers for search results and conversion tracking.

AdWords Conversion Tracking Prerequisites

If you wish to incorporate this tracking methodology into your PPC service, you need to have an AdWords account with Google that should be running with ads and keywords. You can opt for conversion tracking results in printable form, or get them mailed to your email address. It is imperative here that someone from your organisation has working knowledge about Google’s codes and algorithms.

For more comprehensive information on online advertising and PPC Marketing Support contact ePurple Media, an Online Marketing and Pay per click Marketing Expert helps you in making maximum revenue in short span of time.

I’ve got the top sites, according to Nielsen Online / Marketing Charts, for conversions in the month of April.

Another words, the below list are the top sites in the month of April for turning website visitors into website customers. It’s a combination of the right traffic with the right website.

1. ProFlowers 42.8
2. Vitacost.com 28.9
3. Office Depot 25.0
4. MetroStyle 24.5
5. Woman Within 23.0
6. Schwan’s 21.1
7. CDW 20.8
8. 1800Flowers 20.8
9. Landsend 18.8
10. Drs FosterSmith 18.30

Over the years I’ve learned a lot about web designs and how they work. I have a pretty good understanding of how to make a website convert the traffic into customers and even how to get traffic to a site.

It’s a never ending game and about the time we get a grasp of how one aspect works we find that there are 100’s of new things that are happening right now that we need to learn.

And when we have time we look at our competition to make sure that we are able to stay ahead of them.
But the truth of the matter is that web designing is art and we will always find artist that we are impressed with. However, taking that art and putting it into a form that will grab the visitor and turn him into a client is skill.

And while I might see a lot of artist that impress me, I see very few that are able to turn that are into conversions.

I’ve got a client who owns a Silicone Wristbands website. We’ve been handling all his web design work for about the last 4 years and if I say so myself, we’ve done a bang up job. The site is hitting right around $200,000.00 per month and breaking records set in past years month after month.

If that’s not impressive enough you have to keep in mind that we are in the middle of a rescission. You see while some folks started laying people off and preparing for the worst we started testing conversions and working on rankings. The site is not doing as well as we’d hoped at this point but we are clearly on our way to an extremely profitable year.

The current design is less than a month old and we’ve already started working on a new design. The reason I bring all this up is because there are times in life that we have to pull our paints up spit in our hands and go to work.

If people cried less and worked more they might find that this rescission is nothing more than the government’s way of stealing more tax payer’s money. It’s an opportunity to eliminate competition and improve our own business models.