Everything I’m about to show you is based on the methods I use daily to make money. These methods can be applied to any online market.

Internet marketing is about targeting hungry buyers in places where the traffic is easy to find and will yield a return on our time and investment. Nothing I am about to show you is complex however, 90% of people marketing online fail to understand these concepts and therefore struggle to make money online.

The methods I am about to show you will work and I am not going to hold anything back however, you will need to take action to make it work.

Everything I am going to show you is based on real world experience. It’s been proven to make money for me over the years.

I am going to use an affiliate marketing site because it allows me to focus on the most important part of a successful online business, which is conversion and marketing.

I will use the website http://www.siliconewristband.org as an example site.

By targeting affiliate marketing, I do not have to worry about;

1. Having a product of the of my own
2. Customer support
3. Merchant accounts
4. Accepting payments online

Our goal is to convert as many visitors into buyers.

We will be doing this by focusing our attention on a very small percent of Google searches.

We need to understand how search engines work but even more importantly we need understand how the searchers search.

I would guess that about 80% of the searches that take place on the major search engines are for research. These are people who have no intention of purchasing anything online, they are looking for information. Therefore they will not be of any use to us and we will not target them in our search engine marketing.

I would also guess that about 30% are looking for information for a future purchase. These people who may or may not make a purchase in the future, we will not target them ether.

The smallest groups of searchers are the ones looking to purchase something right now. They understand what they are looking for, have the money and are ready to make a purchase.

These people will search by product names, model numbers, and will use terms like free shipping, discount, and bonus and so on and so on.

These are the people we want to target.

There is more to a professional website design than just some pretty images; yes it goes way beyond just the look. It’s a combination of several things put together in hopes of creating the right mood that will cause a website visitor to become a website customer.

And I personally believe that it’s the job of the web designer to create that mood and make sure it flows throughout the site. Other words, if the client wants to add text or something else to the site, that will interrupt the flow of the site, the web designer should offer an alternative or explain to the client that it will break the flow of the site and could cause the sites conversion to not be as good as it could be.

A website design is a lot like creating a package for a product. A good package should grab your attention, tell about the product and get you to purchase that product.

When someone is creating the packaging for a product I am pretty sure they don’t just make it look pretty and allow the client to through some text on it and call it done.

While I’ve never created packaging for a product I’d think there is a lot of hand holding and communication back and forth between the client and the company creating the packaging. I’d even go so far as to say that the package creator’s reputation stands on the success of that package.

So why should a web design be any different?

I spend most my days talking to potential clients on the telephone and through e-mails. And I love my job, I love what I do and I love the fact that I am pretty damn good at it.

However, there is one question I should ask clients that I never do.

What makes you different from your competition?

What are 25 interesting things about your business that would make me want to do business with you?

When it comes to making a living online, you will be competing against a lot of people. You need to know why someone should do business with you instead of your competition.

For example, when I started my business I did not look for what unique abilities we brought to the table. However over the years I slowly began to standout from the crowd.

Let’s see if I can name 25 things that make my Web Design business unique.

1. I am one of the only Web design companies that offer unlimited design changes. I do not limit the number of changes a customer needs to make to the design to get exactly what he or she is looking for.

My goal is to make the customer happy. We do this by not limiting are charging more after a certain number design changes.

2. I’ve got people here 7 days a week 15 hours a day to answer the telephone. We try to answer all business e-mails within one hour.

3. We’ve got people whose only job is studying and understanding conversion. This means that when it comes to building websites to convert traffic were on top of the game.

4. We have designers that do nothing but design and programmers who do nothing but program. And this allows them to be on top of their game.

5. We offer a 100% Money Back Guarantee. At any point in the process the customer can get their money back. This means we have to work extra hard to keep the customer happy.

6. We do our best to be efficient in what we do. This allows us to get the websites back to the customers in a timely manner and allows us to keep our prices low.

7. We not only understand how the search engines work, but we rank for some of the most competitive keywords in the industry.

8. I’ve got no problem giving away free information or trying to help someone make money online. Whether it profits me or not.

Their posts all over the Internet that I have written giving free advice on what works and does not work online.

9. We practice what we preach. Unlike most Web design companies, we make our total living with our website we do NO off-line advertising of any kind.

10. We’ve been building and designing websites for the last eight years and have been able to make our total living online throughout that time. This gives us knowledge and understanding of the Internet and the Web design industry that most people do not have.

11. Our desire is to make our clients happy. We don’t care how many hours on the phone it takes, how many e-mails we have to send, or how many design changes are needed. It’s all about and for the client.

If you don’t know what makes your business unique and different from your competition maybe you should take a minute and try and come up with something.

Making a living online is a difficult thing to do and it’s something that 98% of businesses that are currently online are not successful at. There are a lot of reasons for this and those reasons increase when websites leave the US.

To start with websites outside the US do not have as many people purchasing items online and for this reason the marketing and the website design have to be much better than those in the US.

A website needs to build trust, guide the visitor in the direction we want them to go and help them to make the purchase.

A major problem in any country is finding a web designer that understands marketing, web design, graphic design, programming and most of all conversion.

Let’s take a look at asicamericas.com.

The website was designed for smaller browsers which are rarely used today and what makes it worse is that the design is not centered. It hangs in the top left corner of the screen like it’s scared to be seen.

Every time someone is forced to click the mouse to find information there will be a percent of visitors that will leave the site never to return. By not having contact information on every page of the site we force visitors to click links and hunt for information.

If it’s a real business then the phone number and contact information should be in the header of every page. And the header and design of the site should tell me something about the business before I ever read the first line of text.

You’ve got less than 3 seconds to get me interested in your product and this is done on the graphical side of the website.
And colors will affect my reaction and the action I will take on your site.

Red indicates anger. It’s a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare. Red can have a physical effect, increasing the rate of respiration and raising blood pressure.

Blue would have been a better color to use. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect.
Another problem with the site is the scrolling text; it causes your eyes to be pulled in that direction and forces us to read the information at the speed the website decides.

The website has no call to action and in no way tries to get me to purchase any type of product.

On the SEO side of things the website has less than 8 links pointing to it and not meta tags. Meta tags are used by search engines like MSN who will be spending $100 million on advertising their search engine. By ranking on their search engine you get some of the benefit of the 100 million they are spending.

Java script and other coding was left on the site, it should have been pulled out of the code and placed in external folders to make it easier for the search engines to read and understand the site.

It doesn’t take long to come to the conclusion that this site has never made money online.

Your Website Design is one of the most important elements for an effective online marketing campaign. The art and science of web design involves strategically designing a website that promotes a person, product, business, opinion, or idea, with the ultimate intention of having the visitor take some
form of action.

So, whether you’re looking to sell something or to build traffic to your website, you’ll need a web design that can tell a compelling story that grabs the attention and connects with the website visitor in a way that will get them to respond the way you want.

Another words, you need a powerful and emotional website that will show the site visitor that his/her life would be more complete, better, easier, more productive, more profitable and happier if they owed what it is that you’re selling.

This type of website can only come from a professional web designer and they aren’t easy to find. If you are living in Ann arbor and just did a search for Ann arbor web designers you’ll be hard pressed to find a good one.

However, keep in mind that just because you live in Ann arbor doesn’t mean that your web designer has to be located in Ann arbor . Other words, if you want I can build you a custom designed website that will do everything you want and more for an extremely good price.

But if you are just stuck on working with a web designer from Ann arbor maybe the list below will be of some help.

• Ann Arbor Web Design and Ann Arbor Graphic Design, by 3.7 Designs 3.7 Designs is an Ann Arbor based web design company. Focusing on conversion based website, or websites that achieve business goals.

• Michigan Web Design – Professional Web Site Development From Ann What began as a quest to make the web a little nicer-looking has become a full-service Ann Arbor web design shop, delivering your ideas to the web from …

• TwoLipps Graphics and Web Design in Ann Arbor Michigan provides …
Ann Arbor web designer serving Washtenaw county, Saline, Ann Arbor and Ypsilanti small businesses with custom, affordable freelance website services …

• MetaSpring | Ann Arbor Web Design and Development
MetaSpring is an Ann Arbor based website design firm. Specializing in Ruby, Website Design and Marketing.

• Ann Arbor web design: find professional web design firm, company …
Ann Arbor web design : a directory of Ann Arbor web designers, web design companies and firms, providing professional, affordable and custom web design …

• 352 Media Group Ann Arbor Web Design – Web Design Company in Ann Arbor
Our Ann Arbor web design and development experience is extensive. The 44 Addy Awards we won in 2004-2006 are a result of the excellent web design and …

• Michigan Website Design, Web Strategy & Online Marketing Agency Stone Interactive Group – Ann Arbor, Michigan based Professional Web Design, Development, Search Engine Optimization and Online Marketing Services Company.

• Inti Raymi – Ann Arbor (USA) 2008 :: OtavalosOnLine.com :: La …
Inti Raymi – Ann Arbor (USA) 2008. un evento unico se va a realizar por las fiestas del … Web Design: Diseño y construcción de soluciones y servicios Web, …

• Michigan, Ann Arbor Website Designers – Website Company in Michigan
A comprehensive list of local Web designers in Ann Arbor, Michigan. The top Web design companies serving clients in Ann Arbor, Michigan.

• Snapdragon – Ann Arbor Web Design, Print and Video Services
Snapdragon provides high quality web, print and video services targeted towards serving the needs of small to medium sized organizations