Cold Calling

The sad truth is that some of the biggest SEO companies focus most of their marketing efforts on cold calling. I’ve been in the web design business for the last ten years and can honestly say that I have never made one cold call.

With that being said I plan to start an SEO company next month and I am currently looking at all the ways to market a new company and cold calling has come up. We plan to do a combination of organic SEO, PPC, Social Media Marketing, banner advertising and much more. The much more part is where things like post card marketing and cold calling comes into play. Those are two area that I am very interested in playing around with.

The plan is to get the site set up and to start playing with both the SEO and cold calling the month of April and officially launch the business the month of May. It’s not much time but does give me a full month for tweaking the site, domain name, keywords as well as the cold calling script. I’ll hire one person and have them start off by calling potential past clients who’ve sent us an email asking for prices on website designs. Hopefully this will bring to life a couple past clients as well as give the new cold caller a little experience before being thrown to the wolfs.

A good SEO has an understanding of how the search engines work and enough things to work on not to have to cold call. If they have to start cold calling there is a good chance that they lack the understanding of getting traffic to a website and are not good at their job.

There are a lot of SEO companies that cold call for customers, it’s because they either can’t get the traffic to their sites or can’t convert the traffic they are getting. Either way it’s a clear lack of understanding of how the internet works.

I’ve been spammed and cold called for SEO more times than I care to remember.

Unknowing People Get Suckered Into Bad SEO Services

There are a lot of people that know nothing about SEO or for that matter have a clue about how to make a living online. They are easily sucked in by so called SEO’s because these people will take any type of ranking, but any ranking isn’t good. Traffic and rankings need to come in the form of keywords that people are actually searching for, when looking for the particular item that site is trying to sale.

By cold calling, SEO’s are able to find customers that know nothing about SEO and stand a better chance of selling to these people without having to compete online with real SEO’s.

Is Cold Calling Effective For Finding SEO Clients?

I am sure it is, there are people that can be talked into purchasing anything.

But is it ethical?

I don’t think so.

An SEO should understand and know how to make a living online. The service he is offering should be one he has in place for himself.

At one time we called some of the top SEO companies and found that most of the ones ranking in the top of the search engines are not excepting any more clients.
Their top rankings have gotten them more clients then they are currently able to handle. The reason this happens is because a real SEO has to be trained, you can’t hire someone off the street and call them and SEO.

A real SEO that is really ranking and making a living online understands this. The guy cold calling doesn’t understand how to get his own site to rank, much less yours and is more interested in hiring more cold callers than he is in ranking his own site, much less yours.

Understanding Cold Calling

Most people that do cold calling never make it a month, it’s not easy making 50+ cold calls per day. You have to have the ability to ignore personally abusive comments and brush off responses.

And let’s not forget about the problems these people have in just getting past the receptionist, who gets so many cold calls per day she can recognize a cold caller by the sound of their voice.

Rater you’re a cold caller or a web marker the one thing you learn is that it’s all about building relationships.

An internet marketer builds that relationship with a kick ass website and an online presence. An offline cold caller builds that relationship with a couple telephone calls.