Prestige Pricing

“Price Drives the Sale!” This is the idea that drives business after business into crowded, uncomfortable and unprofitable markets day after day. Prices do not drive sales. It never has and it never will.

Value – or the perceived value – drives sales.

Did You Know?

Excedrin and Tylenol continue to outsell generic brand pain relievers, even when the generic brands are 75% lower.
I’m sure that comes as no surprise to most people, because when you have a headache you don’t want to guess on the cure.

Low Prices Hurt Sales

I read a story the other day about a guy who was asked by a friend about eMachines. He told her it was a piece of junk but after he thought about it he realized that neither he nor any of his friends had ever bought an eMachines computer.

He decided to do a little research and went online and started reading reviews about eMachines. What he found was that most people had decided they were crap, because of the prices and that very few people had actually used the machines.

In the consumers mind low prices are a reflection on the quality.

Building Quality Based on Price

As consumers we don’t have time to research every product we come across and when buying soap, milk, printer paper, light bulbs, bottled water, gasoline, etc. we often times use price to judge what is and is not the best.

And let’s not forget about companies like Texaco, Rolex and Lexus whose whole marketing model is based on prestige pricing.

What Is Your Product Really Worth?

When we started our web design business we tried to compete on price but we found that there was always someone cheaper. And we tried to deliver the moon and found that it wasn’t enough.

However, we learned how to build some of the best websites online. Not just any websites but websites that would convert traffic. I’ve got websites that break $200,000.00 month after month.

We had to learn the hard way that it’s not about the price, it about quality and your price has to reflect that or you’ll lose money. If I’m losing money on a site it becomes very difficult to spend the time and energy needed to give the client the site they deserve.

We learned the hard way that you have to charge what your service is worth and then over deliver. If I cut prices it causes me to have to cut services and I refuse to do that to myself or my clients.

We are not the cheapest but we are the best.

Web Page Design

All successful web page designers and web design experts want have the same ideas when it comes to your website design however, they will agree on the fact that your design needs to be professional and interesting to your website visitors. Of course, there are some fundamental things that need to be included in a business or corporate website or web page design.

Call to Action

The best websites get to the point without happy talk and focus on helping people complete key tasks as quickly as possible.

People don’t have time to hunt for information or a link, they scan pages looking for what it is you can do for them. It’s crucial that you get site visitors to act. Now!

You’ve got 3 seconds to tell me what your site is about, 10 seconds to tell me what you can do for me and 20 seconds to tell me how I can contact you or purchase your product.

Design a Logo

Typically, a logo’s design is for immediate recognition as well as in building trust for your site.

Color is important to brand recognition, but should not conflict with its functionality. Colors create certain emotions and the designer should use the colors to convey the company’s thoughts and desires.

For instance, loud colors, such as red, are meant to attract the attention of your site visitor and less is usually better. While blue, helps to build trust and more is normally better.

Language

Your content needs to be easy to understand and easy to read.
Write as if you’re writing for a third grader and don’t mess around, get to the point.

Text Size Matters

It is important to consider the size of your text. Reading off a computer screen is a lot harder than reading printed text, and it’s the reason we need to you use a font and size that is easy to read.

You can also bold headlines and key points.