Of course, there are some fundamental things that need to be included to accomplish this.

Call To Action’s

You have to guide and direct the visitor. If you want them to purchase your product you need a banner that says buy this now at the top of the page.

Design a Logo

The logo is one of the first things that people see when they enter your site. For that reason, you need a logo that builds trust and gives a good first impression. It should be simple but original and tell something about your company or product.

Use Comprehensible Language

Your content should not be hard to understand. It should be written in a language and way that a fourth grader can understand what you are saying.

Text Size Matters

It is important to consider the text size you use. Consider that many people do not enjoy small letters that are difficult to read. In this respect, you may use larger text for all your visitors to read comfortably. Moreover, you may headline key points in your text so that the main concepts and words can be clearly identified.

Website Navigation

Your website should be easy to navigate. It is always better to leave something out for the sake of simplicity.

Use Clear Photos and Icons

Your website must contain uncluttered photographs and icons so that they do not interfere with the functioning and appearance of your site. And only use photos that add something to the website and has something to do with the website topic.

Respect Your Visitors’ Confidence

People may get a little uncomfortable when they visit a website that asks them for personal information.

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As a web designer we get our inspiration from all sorts of places and below are some wonderful artwork that should inspire just about anyone.

You can see more from this artist here.

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Something else I love is animals so combing both animals and logo designs we should be able to come up with some interesting ideas. Here’s a couple I’ve found online.

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However, last week for the first time I felt the leads start to slow down a bit and now this week we’ve not even had a one. It’s a scary feeling.

So…what does this mean for my web design business?

It means unlike most people, who start looking for ways to cut cost, I’ll be looking for ways to better market my business. At this time in my life and in the life of my web design business I just can’t afford to participate in the recession.

We are currently finishing up our last ten web design jobs and should be totally out of work by this time next week, so it’s time for me to get started with some serious marketing. Sometimes we have to dig down deep and see what we are made of. And this is one of those times.

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It’s one of the reasons why I walked away from the web design business the first of this year and have pretty much only taken on jobs that interested me.

Now that I’ve got another company that will be handling on the web design services I can really start focusing on what I truly enjoy which is marketing and driving traffic to my website as well as testing conversion methods.

God willing, this is going to be a fun year for me.

I’ll be focusing on what I truly enjoy and leaving the rest up to the people who truly enjoy web design services.

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Layout
Content
Application of graphic designs
Easy and quick navigation
Logo
Choosing color

Layout format – this will serve as your guide for a good design. Primarily this context must encompass a clear and well organized content that will make everybody understand and appreciate. A simple design, layout makes it easier for you to build your website. The end result will be a website which your visitors will find easy to navigate and easy get whatever information they want.

Application of graphic designs – you must be careful in choosing for the appropriate design that will best represent your projects.

Easy and quick navigation -Always see to it that you are able to include a link that will bring them back to the main page. Create a navigation structure that is common for all the pages in your Web. Keep the use of hyperlinks inside your text paragraphs to a minimum. Don’t use hyperlinks inside text paragraphs to send your visitors to every random page of your Web. If you must use hyperlinks, add them to the bottom of a paragraph or to the navigation menus of your site. A key aspect to making your visitors happy is insuring they go where they need to go, quickly and efficiently. Good navigation design comes from experience, and should be one of the most important aspects of your website design project.

Logo – Create a simple logo to identity your website. Have a captivating tag line somewhere with the header, and write an About Us page which describes the uniqueness of your website. These will leave an impression for your visitors to remember your website.

Choosing color- Have a clear color scheme based on the theme of your website. Choose carefully a set of colors you use for your background, text, border, tables and cells etc. The color scheme expresses the characters of your website and makes it unique and attractive.

One of the most important aspects you need to keep in mind at all times when choosing a website design firm or designing the website yourself. It is very important to remember that most of your visitors haven’t spoken to you yet and your site will be the first impression they have of your company. If your website design lacks professionalism and/or does not reflect that of a well established company, your new prospect can easily lose confidence.

Try and avoid run of the mill things like page counters, java text scrolling, flashing images, GIF images, signs which say “we are not ready.” Or, too many illustrations or animations, black grounds or fade ins.

2. Create a design which coveys in a stylish way what it has to. Instead of using downloaded illustrations use original ones.

3. Avoid things like heavy files or graphics. These will slow down your pages. GIF is better than JPEG files.

4. Think of the target audience and subject being addressed when designing. The overall effect should be that of exclusivity.

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And that’s just in Canada. Ecommerce sales from Canada were $7.2 billion, and we only captured 4% of the global ecommerce market! So, how can you reach some of those internet surfers, and how can you capture some of that $7.2 billion spent in ecommerce?

First, you build your website

The first step is designing your website. If your company already has business cards and letterhead, it’s best to design your website around them. A matching corporate identity and website helps with branding.

I like uncomplicated websites, with a simple layout and easy navigation. A nice, simple layout, with good graphics, balanced look and good color combinations is my #1 goal when designing a small business web site. Remember to use graphics sparingly and to optimize them for your website because internet surfers are impatient. If your page loads too slowly, they’ll leave.

Navigation should be easy to find and to use, and it should be consistent from page to page. I’ve left more than one site frustrated because I couldn’t easily find their navigation.

Small business web sites aren’t static. They evolve. You need to start somewhere, and starting with an introductory web site is probably easiest. All you really need to start is five pages. You can always add pages later. The important thing is to just do it—take the plunge and get it out there.

Your five pages could include an index, or home page, about us, services, contact and a sitemap. The index page is your landing page. Typically its design is a little more detailed than the others, but it doesn’t have to be that way.

I like to use CSS (cascading style sheets) for designing because it’s simply easier to build a web site and to edit its layout with CSS rather than just HTML (hypertext markup language) alone. A change on a CSS sheet changes all the pages on your site at once.

Content is king

Once your site is designed, you’ll want to start thinking about content. Design is very important, but it does little good to have a beautiful site without high-quality content.

Your small business home page introduces you and your company—who you are and what you do. The about us page is usually used to give more detail than the home page about who you are, and your services page gives more detail about what you do. You might wonder why you’d “waste” a page on a sitemap since you only have 5 pages, but sitemaps help search engines find all the pages in your site.

As far as content goes, more is better, up to a point. Your pages should be content rich and informative, but they also need to be relevant to your small business. If your visitor can’t figure out what your web site is about in just a few seconds, they may leave.

The internet was at first strictly informational, and that’s how it remains today. Several times people have tried experiments using copywriting similar to direct mail sales letters, but they’ve all failed. It seems as if people surf the internet more for information than anything else. Knowing this will help you write pages people will want to read.

Attracting visitors

You could follow your instinct and just start writing, but wait. There’s research you must do first, or your web site simply won’t be high enough in searches to be found. Search engine optimization is far too big a subject to cover in this short article, but among other things, search engines find your pages based on keywords.

So, pretend for a moment that you’re on the other side of the desk. If you were a customer of your own business, what words or phrases would you use to search for your product or service? Ask friends and neighbors how they’d search for your product or services.

When you’ve come up with a few, check them out on a keyword suggestions tool. You can also use that tool to suggest similar words and phrases. Then find out how many results there would be if you searched for that term. What you want to do next is narrow down your choices to the words or phrases that are searched for the most, but have the fewest results.

Remember that people generally don’t look beyond the first three pages for any search term, so if you’re not in the top three pages, your business is not likely to be found at all. If there are millions of results for your phrase, you might simply need to make it more specific.

For example, let’s say you have a small business consulting company that specializes in communication for small business. Using “communication” as a search term is nearly pointless because there are almost 2 billion results for that word. But, there are only 974 results for “small business communication”.

Much better, but how often is that searched for? According to WordTracker, it’s searched for 10 times a day. Not bad, but I think we can do better. How about “small business consulting”? That’s searched for 261 times a day, and there are 373,000 results. That could be the best primary phrase for a small business communication consulting company.

What you want to do, is write your content around those words and phrases. You don’t want or need very many—three or four are plenty.

Getting them to come back again and again

Getting visitors to come back to your site again and again is relatively simple. Keep your content fresh and lively, make sure it’s informative, and add to it often.

I hope you decide your small business needs a web site. It’s the best way I know how to reach a wider target audience with a relatively small investment.

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A professionally presented business website is a powerful and essential marketing tool: it’s the first thing prospective customers will look at before they decide to contact you. If the copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website designers should be asking themselves before they upload a new site.

One of the biggest flaws with website copy is inconsistency: for example the word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website.

Poor spelling on a website is another costly but avoidable mistake.
The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don’t really care; and they would be right! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is the order of the day.

Anything containing textual content should as a matter of course be proofread: it’s important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the ‘poor relation’ of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them.

There are the odd few web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved. This will reduce the initial impact of the site, and more often than not will have an adverse effect on business.

It pays to have the copy checked professionally, whether the design company has written it themselves or had it supplied by the client; it may cost a lot less than you think to have a website proofread – it could cost you considerably more if you don’t!

Remember: if visitors to your site cannot find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors.

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Every person who owns an online business is in pursuit of a “main keyword.”

A keyword that anyone looking for their business would know and understand.

Most business owners correctly believe that ranking for this phrase will put him on the path to riches.

Think about it.

If you had a webpage ranked in Google for a search phrase that could bring in 750,000 people each and every month, and if you sold just 1% of that 750,000 each month, you would be making 7,500 sales every month.

However, ranking your website at the top of Google for a competitive keyword phrase has tough competition and unforeseen difficulties waiting for anyone who dares to try.

But the real problem is that while trying to rank your website at the top of the Google search engine for a difficult keyword, you will not be making money off the work being done.

Here’s what I mean.

To get a webpage ranked at the top of the Google search engine can take months or even years, you will be paying someone to do work that will not benefit you until the moment your website starts ranking for that keyword.

In most cases the website owner will give up before ever seeing the benefits of ranking for a competitive keyword.

However, unlike most SEO’s I make my total living online. I put my websites to the test each and every day. My only source of contact is by way of the internet and my website. I know it’s no fun waiting for a website to start producing an income and it’s for this reason that I don’t go the path of the normal SEO’s.

The way I do it allows you to start making money immediately, while working towards the end goal of ranking for a competitive keyword.
In other words, my SEO pays for itself.

Basically we are doing two things

1. Working hard to get your website ranked in the search engines for your main keyword.

2. Bringing traffic to the website so while we are working on ranking your website for your main keyword, you will be making money.

In addition to getting your website ranked high for your main keyword, we are driving traffic and sales to your website almost immediately.
Instead of going after a keyword phrase, I am talking about totally dominating the market.

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I started the business by myself and have built it into a nice little business but finding designers and programmers have taken its toll on me as well as limited my ability to market the site.

I had someone tell me the other day that we were ranked 8th in the world for our website designs and today I decided to go in search for that article.

I’ve not yet found that article but I did find one that shows us in the top 10 for best ranking web design firms in the search engines. It’s an honor I never expected or looked for. I only worked to survive and was blessed by God with the desire to work hard and smart enough to survive day by day.

Finding out that we were ranked in the top ten for search engine optimized web design sites made me feel sad as well as good. Don’t get me wrong being in the top 10 out of millions isn’t bad but I’d much rather be #1.

The reason we are unable to get to #1 is due to the amount of time we spend designing and building websites as well as dealing with clients and making new clients. But that is all about to change.

I’ve been talking with a company that specializes in finding the right web design company for each client. One of the biggest problems we’ve faced is that not only is it not a one size fits all with a website design but it also is not a one size fits all with the website design company. In the past we’ve tried to take on every job that has come our way and it has been a measurable experience for both us and our clients.

Geeks on Steroids will now move into a consulting role and begin passing clients on to other design companies that are able to better handle the specific needs of each client. We want to look out for the clients and make sure they have a website that will help them turn a profit and it’s difficult to do when you are the ones designing the site because each change you make is costing you money.

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