This is one of the best ways to drive traffic and sell products online. Done correctly you can start seeing the results in less than 24 hours.

And the best part is that it doesn’t cost anything to get started.

This strategy is known as a “joint venture”.

It’s basically nothing more than asking potential partners to promote your product through an affiliate link and paying them a commission on any new sales they refer through the link.

Getting Started

We want to make it as easy as possible for our partners to not only promote or products but to track the money they make as well as continue promoting months and even years later.

We do this by

A.)        Giving them a prewritten sales letter to send to everyone on their list, followed by a second, third and even fourth letter set up and ready to be mailed.

B.)        Giving them a prewritten article of about 500 words about our product that they can mail to their online or offline newsletter subscribers.

C.)        A prewritten e-course of about 7 content-rich messages that can be loaded into an auto responder.

D.)        Lots of cool custom designed banners and buttons that can be added to their site.

E.)         A prewritten interview that partners can send to their list or post on their site were you answer 10-15 questions about your company and the product.

Also let your partner know that they can customize all the marketing material in order to get the most from their list.

The idea is to encourage your partners to continue promoting the product for months or even better years to come.

How to Find Potential Partners

One of the best ways to find potential partners is through Google. You can do a couple different types of searches to come up with a list of potential partners.

1. 1. Search String #1: inurl:[keyword]

You can go to Google.com and type in inurl:[keyword] – insert a keyword related to your product in the place of the keyword.

Examples

inurl:website design

inurl:search engine optimization

1. 2. Search String #2: intitle:[keyword]

The idea is the same as about, except instead of searching the website URL, Google searches the TITLE of the pages..

1. 3. Search String #3: allintitle: [keyphrase]

Now we are looking for a phrase that is in the title.

1. And less not forget about doing searches for people in related industries. I’ve got a web design business but sell hosting almost daily. I can do a search for hosting companies and promote my web design services to them.

Now it’s Time to Contact the People in Our List

We are going to start by visiting the sites and looking for the contact information on the websites.

I wouldn’t contact more than about 10 day, this way by the end of the month we will have contacted 300 potential partners.

Now, here’s what the actual mailing may look like…

————- Begin Sample Mailing ————-

Dear John,

I read the June 1^st issue of your newsletter tonight and have a quick question for you.

I noticed that you published an article from an outside contributor and was wondering if you accept articles for publication.

I’ve written an article entitled, “How to Make Money Online” that I think your subscribers might be interested in.

I’d be glad to send you the article for your review with no obligation, of course.

Please just let me know.

Best regards,

Janeth Duque

————- End Sample Mailing ————-

Now what?

Well if they say, “No” or don’t respond at all, so what?

However, if they respond, “Yes” then we send them a copy of the article and let them know they can put their affiliate link in the resource box if they want to earn a commission on any referrals.

We’ve just opened the door and can start telling them about further customizing a report, giving away a mini-course, interviewing us and a variety of other things that will lead to sales.

There are three things to keep in mind when contacting potential partners.

Key #1: Personalization. Always, personalize your email with a new potential partner.

You will always get a better response by personalizing your correspondence.

After all, you are about to become partners.

Key #2: Presentation. Always, check your email BEFORE you send it for typographical, grammatical and formatting errors.

Send yourself a copy of it before mailing it out. Proofread it carefully.

Key #3: Profitability. Always, stress how beneficial the joint-venture will be for the potential partner. Not necessarily in terms of “money”.

Stress the fact that they get free, useful content to share with their network, and a way to earn a commission if their contacts decide to make a purchase.

Remember to stress the benefits.

And let them know that there are no drawbacks.

Convince them that they can’t-lose.

Websites Designed To Persuade the Unconscious Mind

Did you know that people buy on impulse; they let their emotions control the purchasing decisions and try to justify it later with logic?

It’s the reason you’ll notice family members and friends spend more time talking about why they needed the new car, then talking about the new car? They are trying to convince themselves that they’ve made the right decision in purchasing the new car.

Have you ever wondered what makes you purchase from one website over another?

Did you know that rarely a purchase is made on price alone?

Buying decisions are made mostly with the unconscious mind. When we visit a website and decide to make a purchase this is done on emotion and there are little things about a website that can cause these emotions to build up to the point of us making a purchase.

Let me prove it to you.

Test have shown that the background color used on a website can have an effect on the number of people that make a purchase from that website.

Let me make this clear, we are talking about taking a website and changing the background color and nothing else. The content and look and feel of the site all stay the same. And we are talking about testing this on several different styles and designs of sites.

Something as small as changing the background color of a website has shown as much as a 30% increase in sales. Yep…you heard that correctly, by changing the background color on a website to robin’s egg blue (Hex0 {64,95,ED}) we’ve seen as much as a 30% increase in sales.

In most cases the background color used on a website is nothing more than an afterthought, a designer is looking for a color that is pleasing to the eye. But that last minute decision can have a drastic impact on how well your site performs. While the impact to the site visitor is subconscious, the impact it has on your wallet will not be subconscious.

You want to take it a step further?

Using repeat background images will have a negative impact on your website. By doing something as simple as adding a faded image of your logo into the background of your website it can cause your sales to drop.

Your website design and the little things about your website subconsciously affects rather a website visitor makes a purchase from you or not. And having a web designer that knows more about designing a website then what looks good, can be the difference in a website that does 4 figures a year and one that does 6.

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• Choosing a Good Color Combination for Your Website Design. A Begginer’s Guide (thoughtmechanics.com)
• Having A Nice Website Is Very Important (domainmacher.com)

SEO is a pretty new industry, but back in 2005 SEO “Guarantees” were quite common.

Of course they were worded in such a way that no matter what happened the SEO couldn’t lose.

However, something has happened recently.

Not only have SEO’s stopped offering guarantees but they have started criticizing SEO’s that offer them. I understand we don’t have total control over the results but does that mean that the client should take total responsibility for our inability to rank their site?

Offering guarantees is kind of like taking responsibility for the quality or performance of our work. And that would really suck for a lot of SEO’s because they can’t rank their own site much less the clients.

The only risk most SEOs are willing to take is the risk of upsetting the client and losing repeat business. But not to worry, because they are spending most their time on forums looking for their next victim (client). The client pays the bills and has to trust that the SEO’s work will produce results.

If you are looking for an SEO chances are the ones with the guarantees are the ones doing the best work. These are the guys that want to make sure the client gets what he/she is paying for and they’ll be the ones to make sure the client stays informed throughout the process.

You want an SEO that is looking for a long term relationship and not his rent money.

This covers some of the diffrent aspects of seo and website marketing. Marketing blog~ marketing-a-website.blogspot.com

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