Steve Jobs stated once that the “design is not just what it looks like and feels like. Design is how it works.”

A good design shows functionality that goes beyond its appealing look.

It’s a lot like a packaging design for a product.

The primary goal is to attract the customer’s attention.

However, a good design goes beyond just informing the customer, it provokes a feeling and creates an emotion.

An effective packaging design looks attractive, impressive, and has enough creativity in it that you will purchase it just to stick it on a shelf.

A web design looks and operates the same way. It’s about the fonts, the message, the pictures and the look and feel.
How important is a packaging design?

Take a look at some of the packages below and you tell me and keep in mind that a web design works the same way.

Graphic & Motion Designer

Colombian art has 3,500 years of history and covers a wide range of media and styles ranging from Spanish Baroque devotional painting to Quimbaya gold craftwork to the “lyrical americanism” of painter Alejandro Obregón.

Pottery

There is archaeological evidence of ceramic production and sedentary groups living on Colombia’s Caribbean coast (near the towns of San Jacinto, Monsú, Puerto Chacho, and Puerto Hormiga) beginning around the year 5940 BCE around the town of San Jacinto. This would place these pottery shards among the oldest ever recovered anywhere. Little is known of these very early Colombians other than that they were hunter-gatherers who adorned their pottery with human, animal, and geometric designs.

Goldwork

The earliest examples of gold craftsmanship have been attributed to the Tumaco people of the Pacific coast and date to around 325 BCE. Gold would play a pivotal role in luring the Spanish to the area now called Colombia during the 16th century (See: El Dorado).

One of the most valued artifacts of Pre-Columbian goldwork is the so-called Poporo Quimbaya, a small (23.5 × 11.4 cm), hollow, devotional object (used to mambeo or coca leaf chewing ritual) made of gold whose aesthetic harmony, simple elegance, and mathematical symmetry are striking and almost modern.

The Museo del Oro in Bogotá displays the most important collection of pre-Columbian gold handicraft in the Americas.

Stone

Roughly between 200 BCE and 800 CE, the San Agustín culture, masters of stonecutting, entered its “classical period”. They erected raised ceremonial centres, sarcophagi, and large stone monoliths depicting anthropomorphic and zoomorphhic forms out of stone. Some of these have been up to five meters high.

Related to the San Agustín culture were the inhabitants of Tierradentro (“inner land”, so called because of its inaccessibility) who created over one hundred and fifty underground tombs, or hypogea; their walls and ceilings were richly decorated with geometric forms recalling the interior of palm huts. Also in the tombs were found funeral urns, bowls, and pitchers.

All that just so I can say that art is in our blood.

So when I run across someone from Colombian that is making a name for themselves I really get excited.

Sebastián Murra Ramirez is a graphic & motion designer from Cartagena de Indias, Colombia based in Barcelona (Catalonia), Spain and below you can check out some of his artwork.

Web Designing is a form of art that requires the use of many other art forms.

The idea is to put together a piece of artwork that will grab the attention of and create a desire in, the person viewing the art. Once that is done the artwork needs to guide that person in the direction it wants them to go.

A web designer needs to be an artist that understands all the other types of art forms, one of those being photography.

Miniature faking is a process in which a photograph of a life-size location or object is manipulated so that it looks like a photograph of a miniature scale model. By distorting the focus of the photo, the artist simulates the shallow depth of field normally encountered with macro lenses making the scene seem much smaller than it actually is.

Many miniature faked photographs are taken from a high angle to further simulate the effect of looking down on a miniature.

Tilt-shift photography refers to the use of camera movements on small- and medium-format cameras; it usually requires the use of special lenses. “Tilt-shift” actually encompasses two different types of movements: rotation of the lens relative to the image plane, called tilt, and movement of the lens parallel to the image plane, called shift. Tilt is used to control the orientation of the plane of focus (PoF), and hence the part of an image that appears sharp; it makes use of the Scheimpflug principle. Shift is used to change the line of sight while avoiding the convergence of parallel lines, as when photographing tall buildings.

One of the girls in the office asked me why I blog. She was saying that there are very few comments left on the blog and my time could be better used somewhere else.

But I blog for me, it’s what keeps me going and causes me to think. It’s my inspiration.

“Some people want it to happen, some wish it would happen, others make it happen.”
- Michael Jordan

“A great pleasure in life is doing what people say you cannot do.”
- Walter Gagehot

“The distance is nothing; it’s only the first step that is difficult.”
- Marquise du Deffand

“Only those who will risk going too far can possibly find out how far one can go.”
- T. S. Elliot

“The difference between the impossible and the possible lies in a person’s determination.”
- Tommy Lasorda

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
- Thomas Edison

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”
- Herman Cain

“Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”
- Michael Jordan

“The indispensable first step to getting the things you want out of life is this: decide what you want.”
- Ben Stein

“Every artist was first an amateur.”
- Ralph Waldo Emerson

“If you care at all, you’ll get some results. If you care enough, you’ll get incredible results.”
- Jim Rohn

“It is amazing what you can accomplish if you do not care who gets the credit.”
- Harry S. Truman

“You may be disappointed if you fail, but you are doomed if you don’t try.”
- Beverly Sills

“Nothing will ever be attempted if all possible objections must first be overcome.”
- Samuel Johnson

“Failure is only the opportunity to begin again more intelligently.”
- Henry Ford

“I don’t know the key to success, but the key to failure is to try to please everyone.”
- Bill Cosby

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
- Colin Powell

“Success is a journey not a destination. The doing is usually more important than the outcome.”
- Arthur Ashe Jr

I’ve said it many of times and will say it again, web designers are artist.

It’s more important to find someone that has an artistic edge, than someone that can use the programs.

The programs can be taught but an artist is born with a gift. A really good graphic designer has that gift.

And Roobi has that gift and so much more.

If you’re a graphic designer looking for a little inspiration to get you through the day, take a moment and check out Roobi’s site.