One of the first things we learn, when it comes to running a business, is that we have to stand out from the competition. I spent months trying to figure out what it was that made me stand out from the competition.

As the years went by we slowly stopped focusing on what made us stand out and started focusing on what our customers needed.

As I talked with a customer one day I explained that unlike other web design companies we don’t limit the number of changes they make to the web design.
I’ll continue to change the look and feel of the site until I get them the design they are looking for. Their satisfaction is my goal.

I realized that without trying we had come up with our unique selling proposition. As the years went by we began to understand the difference between a site that made money online and one that didn’t. We learned and studied website design as well as affiliate marketing. And we learned to build websites that were able to convert the traffic into sales.

And once again we came up with a unique selling proposition without trying.

I believe if you have a passion for your business and you care about your customers a unique selling proposition comes naturally.