Marketing with Twitter

Step one is of course creating a twitter account.
Make sure you fill out all your profile information, photo as well as customize your profile’s look, so you don’t look like a spammer. And then I write about 10 tweets.
What is Twitter?
It’s a conversation.
Twitter is a way for you to connect with people. It’s a way to communicate with your customers, and done correctly, a way to find new customers.
If you are good at it, then you can use it to drive traffic to your blog or website. And if you know what you are doing, then you can convert that traffic into paying customers. And let’s not forget that it is also a tool for educating people about your product or service.
It’s a form of email marketing where you have a list, and everyone on that list has opted in.
What Twitter is not?
It’s not a place where you do nothing but market your product.
What part of conversation aren’t you getting?
Tell a joke, inspire me, educate me, let me know what’s up, and I’ll put up with your occasional attempt at trying to sale me something. But if you are really good, and if you care, you will try and camouflage that attempt as much as you can.
I read the other day that 60% of the people that use tweeter this month, won’t use it next month?
That tells me I need to get my followers off of twitter and into another way of communication with them.
Twitter has two big problems
• People leave after playing around with the site for a couple days.
• People like the site and stay around but get so many followers that your message gets ignored.
Here’s what you want to do;
Step 1: Start Tweeting
Step 2: Build your list with Twitter
Step 3: Move your followers to another list
By following people, (in most cases), they will follow you back. You want to follow people who are interested in your market. You are trying to build a targeted list, so you want people who are interested in the same topic that you are selling stuff in.
The only thing this will cost you is time, everything else is free. So you are going to use Twitters search feature to look for people who are interested in the same type of products that you are trying to sale.
You are going to follow the most recent followers, of your competitors and colleagues. In most cases people that are following them on Twitter are their best fans and customers. All you need to do is engage them better than your competition and then move them onto your list.
The best time to follow people is from 1pm – 3pm M-F and 6pm – 10pm M-F. Following people in the morning is the worst and Sunday night is the best.
Here’s what you want to do.
Go to search.twitter.com and type in your main keyword. There are tons of people talking about your market. If you find someone talking about something you know the answer to, then you should reply to their question. Once the conversation is over you will try and follow them in hopes that they will follow you back.
You want people that do a lot of updates but aren’t following a million people. If they are following thousands of people than any message you send will most likely disappear into the crowd.
At some point you may want to break this down by city, and if you do you can build a list specific for the different cities by doing a search like this “I live in Atlanta”. Search for the city using quotes around the cities name and the text I live in.
You only want to spend about an hour a day following people and you can do it at night, while watching TV,. It isn’t like its hard work or anything.
All you have to do is be more interesting than the competition. Find the competition, follow their followers and tweet in blocks. Talk about things that are not directly related to your topic along with things that are related to your topic. You don’t want to look like a one trick pony.
You will start at the beginning of their list of followers, because those are the people that have just started following them. You will follow about 50 people per day, give them 3 days to follow you back and if they don’t, you can un-follow them. Once you get about 500 people on your list you can start following about 10% of your list every day.
The best days to tweet are Tuesdays and Wednesdays, tweeting on the days that are best, allows you to get the most out of your tweets. However, you want to tweet 7 days a week but don’t want to kill yourself doing it.
The best times to tweet are from 11am until 3pm. and evening from 8pm until 11pm. But you want to tweet in blocks of 8.
One tweet has no impact, so you want to tweet in blocks of 5 – 15 tweets at a time in an 8 minute time period.
Sources to get content;
• Google Alerts
• AllTop.com
• StuffToTweet.com
• Digg
You can use those sites to find information to tweet about, along with using famous quotes and jokes. If you find a good article and send it out to the people that are following you, then it only helps them find what you felt was an interesting article.
With Digg you can go back for a year and find something with a really good title and article to link to. You want your tweets to be so good that people are looking forward to your next tweet. Everything you send out does not have to be on your market.
Now, what you want to do is to send tweets to your own content mixed in with the other content throughout the day.
You will then put an opt-in form on your site and try and collect their email address. You should be sending out about 7 good tweets to every 2 you send out for our blog. A total of 5 promotions per day, you can get away with this because it’s not the same people every time. Most people only go on at a certain time of the day. Only a small percent of your audience will see your message each time you send it out.
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Marketing with Twitter
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