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3
Jan
I stopped posting on forums last year but felt I’d start back this year. Forums are a great way of keeping up with what’s going on in the industry as well as seeing how some SEO’s will get caught up in things that really don’t matter.
Below is a question asked by one forum poster and then answered by a lot of SEO experts. I commented and placed my thoughts under some of the experts answers.
Exact-match URLs?
Hope I’m not beating this topic into the ground….but,
If I have url structure such as:
freeblue.com/widgets
Will Google see this as an exact match for the keyword query “free blue widgets”?
Then we have answers like
[QUOTE=mjtaylor;542743]Perhaps, but it doesn’t make them analogous in my mind. When only one site can compete for a given ranking factor that’s an absurd factor, IMO.
[/QUOTE]
I want to apologize from the start if I am missing something, but there can be hundreds of exact match URLS as hundreds and even thousands of people can use the keyword in the URL. Mysite.com/keyword.
[QUOTE=Clint1;542765]Then why did the page(s) show in the results? It has to be obviously because [I]G found those searched-for words in the title tag or on the page, or in the URL[/I] (or as they so love, it links pointing to the page, which isn’t the subject here now). So they had to have found those words important, or the page would not have ranked. After all, that is for what the user was searching.[/QUOTE]
To say that since we are not talking about links they can therefore have nothing to do with that keyword ranking seems a bit strange to me.
If the keywords are in the URL and someone links to the site using the URL as the anchor text then the keywords are in the anchor text. And chances are if the keywords are in the URL they are also in the title and have relevant content on the page for that same keyword.
And it would only make sense to me that if the page is well written and has valuable information then there are most likely links using the keywords as anchor text pointing to that page.
[QUOTE=texxs;542708]It think it’s a great factor myself. One that has been very helpful in the recent relevance of their SERPs. In fact I think if they dropped it they’ll really having nothing left but who ever spends the most wins (as long as they spend it properly). [/QUOTE]
With hundreds of things Google looks at when ranking a site I don’t believe dropping or changing one will have all that much of an effect.
[QUOTE=texxs;542708]However I personally believe they don’t want the relevance they have now, and now that they realize that Bing isn’t that much of a threat, they would like to have the ads be the relevant thing in their SERP’s again.[/QUOTE]
Google is #1 because they have relevant results; if they stopped being relevant people would start looking for another way to find information. And that would open the gates for a lot of new players in the search engines.
Once Google got known for having bad results it would be difficult for them to stay #1.
Tags: Exact-match URLs?none






It’s been a rough day today with a couple highlights in between.