I personally do not believe that there is any way to do search engine optimization cheaply. As a matter of fact I don’t think one person could work every day of the week and properly optimize and rank a website without a lot of help.

You see search engine optimization is not just about Google, MSN and Yahoo, it’s about YouTube, MySpace, FaceBook, Twitter, Yahoo Answers and any other social media site that has a search engine that enables a website visitor to enter that site and search for information.

Yes, in the old days search engine optimization was about optimizing a web page for Google, but now it’s about optimization a profile as well as a website for any search engine online that sits on a popular website and has the potential to drive traffic to your client’s site.

It’s not just about not putting all your eggs in one basket, it’s about driving traffic and making sales and using all the outlets at our disposal.

I did a post a while back that got some SEO’s upset when I expressed my opinion of why I thought onsite search engine optimization was dead. My reasons were that I felt that new CMS software eliminated the need for onsite optimization.

However, the other day I watched a video with Mike McDonald and Greg Jarboe were Greg made the statement that a search on YouTube is a search and a search on FaceBook is a search and so on.

I don’t believe that search engine optimization is dead but I do believe that it has changed. To truly optimize a website for the search engines you have to use the social media sites, not for ranking in Google but for ranking in those social media sites.

Other words, I believe search engine optimization should include making a website rank in the social media sites as well as the search engines. If it’s a popular social media site that gets a lot of traffic then we should be looking out how to optimize our client’s information to show up in that search engine.

There are a lot of things that go into how competitive a keyword is or isn’t and you should keep in mind that each page on the site should be focusing on ranking for a specific search term and you are not trying to rank the whole site for that search term.

The % below is just a guess but it is what I look at when I get ready to rank a page for a specific keyword. Check in Google and see how the competition looks in the below areas.

• 24% Trust/Authority and age of the domain name
• 22% Link Popularity of the Specific Page
• 18% Anchor Text of External Links
• 12% On-Page Keyword Usage

Now, when doing keyword research you want to find keywords that someone who is about to make a purchase would be searching for and that there is not a lot of competition for.

Let’s take a look at Joe, a guy from Georgia who’s looking for car insurance.

He starts off by going to Google and typing in “insurance”, (now insurance is a competitive keyword and one that could take years to rank for) Joe is immediately overwhelmed by all the types of insurances, home insurance, boat insurance, life insurance, flood insurance so Joe returns to Google.

This time he types in “car insurance”, ( a competitive keyword but not as competitive as insurance) this is more in line with what Joe is looking for but there is still too much information to digest, so he returns to Google again.

This time he does a search result for “best prices on car insurance” ( a lot less competitive and fairly easy to rank for) and he gets a really good idea on prices and what he’ll be spending, so he is now ready to make a purchase.

So…Joe returns to Google and does a search for “best prices on car insurance in Stockbridge Georgia” and he buys himself some car insurance. And the guy that ranked for the search result that sold Joe the car insurance was the less competitive out of all them.

Other words, the more specific a search term the easier it is to rank for and the better the conversion will be.
Build your site like a pyramid.

The main page being the most competitive search term and the inner pages breaking down into less competitive search terms. My main page might be trying to rank for website design, an inner page ranking for website designers and under website designers another page trying to rank for custom website designers.

Then we have affordable custom website designers. I’d start at the bottom of the pyramid trying to rank the less competitive pages first and working my way to the top of the pyramid trying to rank for the more competitive keywords.

“How to Outmaneuver, Outwit, Out Market and Outsmart the Competition”

Every person who owns an online business is in pursuit of a “main keyword.”

A keyword that anyone looking for their business would know and understand.

Most business owners correctly believe that ranking for this phrase will put him on the path to riches.

Think about it.

If you had a webpage ranked in Google for a search phrase that could bring in 750,000 people each and every month, and if you sold just 1% of that 750,000 each month, you would be making 7,500 sales every month.

However, ranking your website at the top of Google for a competitive keyword phrase has tough competition and unforeseen difficulties waiting for anyone who dares to try.

But the real problem is that while trying to rank your website at the top of the Google search engine for a difficult keyword, you will not be making money off the work being done.

Here’s what I mean.

To get a webpage ranked at the top of the Google search engine can take months or even years, you will be paying someone to do work that will not benefit you until the moment your website starts ranking for that keyword.

In most cases the website owner will give up before ever seeing the benefits of ranking for a competitive keyword.

However, unlike most SEO’s I make my total living online. I put my websites to the test each and every day. My only source of contact is by way of the internet and my website. I know it’s no fun waiting for a website to start producing an income and it’s for this reason that I don’t go the path of the normal SEO’s.

The way I do it allows you to start making money immediately, while working towards the end goal of ranking for a competitive keyword.
In other words, my SEO pays for itself.

Basically we are doing two things

1. Working hard to get your website ranked in the search engines for your main keyword.

2. Bringing traffic to the website so while we are working on ranking your website for your main keyword, you will be making money.

In addition to getting your website ranked high for your main keyword, we are driving traffic and sales to your website almost immediately.
Instead of going after a keyword phrase, I am talking about totally dominating the market.

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“How to Outmaneuver, Outwit, Out Market and Outsmart the Competition”

Every person who owns an online business is in pursuit of a “main keyword.”

A keyword that anyone looking for their business would know and understand.

Most business owners correctly believe that ranking for this phrase will put him on the path to riches.

Think about it.

If you had a webpage ranked in Google for a search phrase that could bring in 750,000 people each and every month, and if you sold just 1% of that 750,000 each month, you would be making 7,500 sales every month.

However, ranking your website at the top of Google for a competitive keyword phrase has tough competition and unforeseen difficulties waiting for anyone who dares to try.

But the real problem is that while trying to rank your website at the top of the Google search engine for a difficult keyword, you will not be making money off the work being done.

Here’s what I mean.

To get a webpage ranked at the top of the Google search engine can take months or even years, you will be paying someone to do work that will not benefit you until the moment your website starts ranking for that keyword.

In most cases the website owner will give up before ever seeing the benefits of ranking for a competitive keyword.

However, unlike most SEO’s I make my total living online. I put my websites to the test each and every day. My only source of contact is by way of the internet and my website. I know it’s no fun waiting for a website to start producing an income and it’s for this reason that I don’t go the path of the normal SEO’s.

The way I do it allows you to start making money immediately, while working towards the end goal of ranking for a competitive keyword.
In other words, my SEO pays for itself.

Basically we are doing two things

1. Working hard to get your website ranked in the search engines for your main keyword.

2. Bringing traffic to the website so while we are working on ranking your website for your main keyword, you will be making money.

In addition to getting your website ranked high for your main keyword, we are driving traffic and sales to your website almost immediately.
Instead of going after a keyword phrase, I am talking about totally dominating the market.

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