Vague Web Designs

Have you ever seen a website that has content that is so vague and images that are so general that the purpose of the website is unclear? A website design that has vague general language as well as a vague design can be difficult to figure out.  There is nothing about the website that is specific. The web design uses high level content that prevents readers from getting a clear understanding of what the website is about.

The problem is really easy to fix.

Every image on your website should add something to your message. If an image was removed there should be a need to add more content to make up for the message that’s missing. While I understand that people in your industry might understand what you are trying to say, that doesn’t mean that the person in charge of making the purchasing decisions will. You want to break your content down enough that even someone like me could understand what it is you are trying to say.

A website that follows a logic that is only known to the author, because you spit out everything that that was in your head and heart and did not take the time to think about what your web site visitor might want to see, does no one any good. You’ve got to build a website that makes sense to your website visitor. Build the first draft just for you and then re-organize everything so it makes sense to the end user.

Here the top 5 things that make a website design a foggy vision website design.

You land on a website and are unsure of what it is the website owner wants you to do.

You land on a website and are overwhelmed with too many options.

You’ve read the content four times and are still unsure as to rather they are selling the product or servicing the product.

The scrolling text is preventing you from reading the content.

There are pictures of what appears to be Hawaii in the header but the text appears to be from a 24 hour plumbing service.

If any of the above describes your website then you may want to jump on one of the major search engines and start looking for a web design company. Everybody’s got a different taste so is important you find a website design company this Websites either in their portfolio or their personal website that you like. You will find someone that has the same taste that you’re looking for for your business. Someone had built a website for your nightclub might not be the best person to get someone when looking for someone

What sells better?

• A website that is only selling one product or service?

Or

• A website that sells everything?

In the real world, if I am going shopping I’ll head to The Mall or Wal-Mart. I know by going to either of those stores I’ll be able to take care of several shopping needs at once. Manuela needs some shoes. Frankie needs clothes. The family needs milk. It makes since to go to a store that carries everything.

Due to time it’s best to go to a store that has a little bit of everything. But what happens if the travel time is non-existent? Let’s say you are standing in Home Depot and there is a line of experts waiting to help you.

You are about to build a fence and want to know how deep you should burry your post. You can ask anyone expert standing in front of you the question. Now imagine as you stand there each expert has a sign above his head. This sign tells you what he’s an expert in. The first one is an expert fence builder. The second is an expert plumber. The third is an expert deck builder and the fourth is an expert in plumbing, deck building, gutters, fences, web designs and if he’s not busy he’ll even shovel snow off your drive way.

Who are you going to trust with the single most important part of the whole project?

You see, a lot of website owners confuse the Internet with the off-line world. They try and build a website that is tailored to everyone and in return it’s built for no one. When you try and become the Wal-Mart of your industry you end up being seen as a company that is not an expert in anything. Wal-Mart is tailored to a person that is not sitting at home watching their favorite TV show while looking for a baby bed for their sister-in-laws baby shower. Wal-Mart is built for someone, who is in a hurry, trying to save money, doesn’t have the ability to push the back button and search 5 million stories that compete with them in a blink of an eye.

With that being said it appears trying to be everything to everyone has worked for Amazon. People buy from people they like. People like people who are like themselves. The reason you buy from Wal-Mart is because it’s convenient. Wal-Mart saves you time and money. When you are online you become the time travel. You are able to travel in time to any shop you want anywhere in the world you want to go. You are no longer looking for a store that has everything. You are looking for an online expert that you like. The way you know you like him or her is because their website was built just for you. It grabs you by the shirt, looks you in the eyes and says, “I am the one, click me now!” Yes it’s that obvious when a website hits its targeted audience.

If it’s raining and your roofs leaking, you need a roofing expert. You need someone close by that does emergency repairs on roofs. You go to Google and do a search for your city and state along with the text “emergency roofing repair”. You click on the first website that comes up and it has a flashing banner that says, “24 hour roofing repairs” and says click this button and we can be there in 5 minutes. Was this website not built and tailored just for you?

What’s Better a Website that sells everything or one that Specializes in Only One Thing?

Let’s go back to the roofer. He does nothing but roofing repair. He lives in a small town and there are three other roofing companies. He’s recently learned that there are only two gutter companies in the town. So he wants to offer gutters along with the roofing repair service.  So…the question is do you build a totally new website for the gutter service or do you add gutters into the roofing repair company. After all it does make sense that a roofing repair company also offers gutter repair.

Let’s look at it from the consumer’s side as you make your emergency phone call;

Negative:

• When you land on the site you now have to choose gutter repair or roofing repair.
• It’s kind of what’s behind door number 1! When you click roofing repair will you be asked more questions or get the answer you seek?
• Now you have to make a decision as to rather you want to start clicking buttons or hit the back button and find another website?

Positives:

• If you have a gutter problem it’s good to know this company can repair it.
• Knowing they do both roofing and gutters makes you think it’s a bigger company and adds some credibility.

It’s not a question of how many services should you offer your clients but how many services should you offer on one website?

Amazon started out as a bookstore but continued to add new products until they’ve become the Wal-Mart of the internet.

Too many options overwhelm us and we do nothing at all.

That’s what a group of researchers said. Researchers put a table of 6 different flavors of jam in front of a store. They then swapped it out with a table of 30 different flavors. They did this throughout the day and studied how people reacted to the 30 choices compared to the 6.

• Both groups tasted about the same number of flavors.
• The table with 30 flavors drew a larger crowd.
• However, thirty percent of the people that visited the table with six choices purchased jam, while only three percent made a purchase from the table that offered 30 options.

So if less is more then why do sites like Amazon continue to grow in size? Could it be the affiliates with the single topic sites that are running the sales up for Amazon?

Does this mean that I would be better off having an attorney web design business in Atlanta Georgia rather than a web design business in Atlanta Georgia? Is a world wide web design business okay, or does that include to many topics? I realize the only way to answer these questions is with split testing and sadly enough I am just starting to get my feet wet with split testing. So…I was wondering if anyone was willing to share what they’ve tested as well as the results from those tests? Oh…and I realize that no two sites or business are the same, so no two results would be the same but just wondering what others have been able to learn from split testing?

Panda changed the game because of the high number of sites that were hit. A lot of sites felt the effect but weren’t directly hit. For example a website that got most it’s links and traffic from Hub Pages would have felt like they’d been hit, when Hub Pages got hit. A lot of the strategies that were used in the past aren’t working anymore. A lot of companies are panicking and starting to throw things at the wall to see what sticks, the biggest problem with this is Google only runs the algorithm every couple months.

Google’s algorithm is like a soup and every once in a while they threw in a special spice to add a little flavor. But it’s too expensive to use all the time.

People had gotten really good at ranking websites so Google had to change the game. Sites that were created to funnel traffic elsewhere have been devalued because they don’t deliver value to Google’s visitors. When looking at all the changes that are currently taking place you really need to look at every update since Caffeine. Caffeine allowed Google to become more effective at indexing websites. But there’ve been so many updates, for example you’ve got the Mayday update that focused on long tail keywords, I’m going to just stick with the Panda update.

So…What’s changed?

Panda is all about quality. Google NOW cares about the look and feel of your website and the content.

Most people who have ranked in the top 10 for a competitive keyword knows that in doing so you are giving the impression to the Google searcher that you have Google’s approval. It’s a real credibility booster. Now it appears that Google cares about your credibility, since they are in affect vouching for you.

Google’s forcing companies to improve the users experience and those companies are reaping the benefits and not just in more traffic from Google but in increased dollars as well. Understand that a 10% increase in traffic yields the exact same dollar amount as a 10% increase in conversion. The end result and money saved as well as the dollars spent to implement are all better on the conversion side. I am trying to say that it is less expensive to increase conversions than it is to increase traffic and increasing conversion allows you to spend less and get more out of your traffic, marketing and advertising.

Okay, I need to slow down a bit, let’s get back to Panda and what’s changed. Then I’m going to go through your website and tell you what needs to change on your website as well as what types of offsite optimization you need to do.

Remember that a website is never finished. The best sites are the ones that have lots of quality content and are updated daily.

There is no reason to monitor the indexing process because of how quickly Google appears to index. They also seem to index nearly everything. Your website ranking well depends on a lot of factors, none of which should be an indexing problem.

You should optimize your home page for your main keyword and several secondary keywords because it displays both article titles and content snippets.

Title. The keyword should appear in the title, preferably towards the front.

URL. Make sure the keyword appears in the URL for the page or post.

Make sure the keyword appears in the first paragraph and a couple times in the body. Your keyword has to match the topic of the article and should never overshadow the article. And always remember what makes you unique, you aren’t the first to cover this topic. A website filled with nothing but content is boring, you have to add a little bit of you and your staffs personality into the website. Injecting your personal stories into the website will set you apart from the crowd.

Share a few small details about your personal life. You want to share enough that you seem like a real person. This increases your readership, increases the time people spend on your site and increases your ranking. Relate the content, even the personalized content, to the overall theme of the site. You can share customer’s stories and experiences that relate to your business. At one time everyone wanted articles with round about 500 words. Now it would appear that websites with content that is uniformed in size can negatively impact your website.

Create articles that range in size from 200 words long up to 1500. Of course don’t stretch the article out if you have nothing to say.

We All Want the Same Thing

To live where we want to live, put our kids in the school we want to put them in, drive what we want to drive and not owe anything to anyone.

I sent an email out to 10 people, who I offered some free consulting to. After spending a couple hours on the phone with one fellow I realized there was just no way to do it by phone.

There is no way to cover everything that needs to be covered. Some things are easier explained by writing, others by video and others with slide shows, and cartoons. Problem is I can’t write, spell, draw, use a video camera or form coherent words, much less sentences.

However, we all want the same thing.

• You want to live where you want to live, without money being an obstacle. Pay for a house like most people pay for a pack of gum.
  
• Not owe anyone anything. Have the money to pay cash for everything you do and not have to finance a lifestyle you can’t afford.
  
• Drive the car you want to drive. Who wants to pull up at the family reunion in an old clunker and have to ask the relatives for help push the car off?
  
• You want to be able to vacation where you want to vacation when you want to vacation.
  
• You want to be able to put your kids in the school you want to put them in without money being an obstacle.
  
• You want HEALTH? How much healthier is a lifestyle with less stress?
  

At least that’s what I want. So…instead of telling you all the things you need to do to your business how about I just show you as I do them to Geeks on Steroids?

Now…the next problem is how will I keep up with videos, comics, photos, and content? Since this is the Internet I figure why not create my very own online diary?

Since this is my personal diary I don’t need to worry about my misspelled or even misused words. However, if you point them out when you see them I will do my best not to make the same mistake twice.

Many of the people reading this have spoken with me by phone and some of you have even met me in person. All I am asking in return for my doing a step by step with everything I am doing to turn Geeks on Steroids around is that you post your thoughts and comment here.

Even if you disagree with me!

I am not sure at the moment how I am going to organize my new diary but for the time being I will link at the bottom of each post to the next post.

This is the first step

Please follow this second step!

Here is the third step!

Let`s continue with the 4th step

5th step for you to move on !

Take a look at this next step

An here we have the last step

Now you created a Tumblr account!