Having a stale website with outdated content can have an overall negative effect on your website performance in Google. Google is no longer leaving it up to the website owner to make sure that their continent is up-to-date. If they find one page on your website with out of date content thy can penalize the whole website. I can say this for a fact because we had it happen to a client and we contacted Google and found out the reason. This was just before the release of Panda. My understanding is you have to wait for the next time panda is run if you get hit with a penalty now. Panda appears to be run every couple of months.

If your content is not up to date or has not been updated in some time I would get on it immediately. Panda and the algorithm is being fine-tuned and tweaked all the time, just because you got missed once doesn’t mean you’ll get missed the next time.

Keeping your website updated is good for both you and Google. If your website is outdated it gives the appearance of a company that is out of touch.

Your website is never finished it has to be constantly updated.

Panda changed the game because of the high number of sites that were hit. A lot of sites felt the effect but weren’t directly hit. For example a website that got most it’s links and traffic from Hub Pages would have felt like they’d been hit, when Hub Pages got hit. A lot of the strategies that were used in the past aren’t working anymore. A lot of companies are panicking and starting to throw things at the wall to see what sticks, the biggest problem with this is Google only runs the algorithm every couple months.

Google’s algorithm is like a soup and every once in a while they threw in a special spice to add a little flavor. But it’s too expensive to use all the time.

People had gotten really good at ranking websites so Google had to change the game. Sites that were created to funnel traffic elsewhere have been devalued because they don’t deliver value to Google’s visitors. When looking at all the changes that are currently taking place you really need to look at every update since Caffeine. Caffeine allowed Google to become more effective at indexing websites. But there’ve been so many updates, for example you’ve got the Mayday update that focused on long tail keywords, I’m going to just stick with the Panda update.

So…What’s changed?

Panda is all about quality. Google NOW cares about the look and feel of your website and the content.

Most people who have ranked in the top 10 for a competitive keyword knows that in doing so you are giving the impression to the Google searcher that you have Google’s approval. It’s a real credibility booster. Now it appears that Google cares about your credibility, since they are in affect vouching for you.

Google’s forcing companies to improve the users experience and those companies are reaping the benefits and not just in more traffic from Google but in increased dollars as well. Understand that a 10% increase in traffic yields the exact same dollar amount as a 10% increase in conversion. The end result and money saved as well as the dollars spent to implement are all better on the conversion side. I am trying to say that it is less expensive to increase conversions than it is to increase traffic and increasing conversion allows you to spend less and get more out of your traffic, marketing and advertising.

Okay, I need to slow down a bit, let’s get back to Panda and what’s changed. Then I’m going to go through your website and tell you what needs to change on your website as well as what types of offsite optimization you need to do.

Remember that a website is never finished. The best sites are the ones that have lots of quality content and are updated daily.

There is no reason to monitor the indexing process because of how quickly Google appears to index. They also seem to index nearly everything. Your website ranking well depends on a lot of factors, none of which should be an indexing problem.

You should optimize your home page for your main keyword and several secondary keywords because it displays both article titles and content snippets.

Title. The keyword should appear in the title, preferably towards the front.

URL. Make sure the keyword appears in the URL for the page or post.

Make sure the keyword appears in the first paragraph and a couple times in the body. Your keyword has to match the topic of the article and should never overshadow the article. And always remember what makes you unique, you aren’t the first to cover this topic. A website filled with nothing but content is boring, you have to add a little bit of you and your staffs personality into the website. Injecting your personal stories into the website will set you apart from the crowd.

Share a few small details about your personal life. You want to share enough that you seem like a real person. This increases your readership, increases the time people spend on your site and increases your ranking. Relate the content, even the personalized content, to the overall theme of the site. You can share customer’s stories and experiences that relate to your business. At one time everyone wanted articles with round about 500 words. Now it would appear that websites with content that is uniformed in size can negatively impact your website.

Create articles that range in size from 200 words long up to 1500. Of course don’t stretch the article out if you have nothing to say.

Now that I’ve got WordPress set up and I’ve bought a template lets upload my new theme.

First thing I am going to do is ftp into the site using FileZilla. I’ll then go to my wp-content folder and look for the folder called themes and I will upload my new theme into this folder.

Once this is done I will go to my sources folder and look for my plugins and upload those.

Then I’ll upload my folder called uploads. As I upload these folders I will look for folders already named uploads and plugins and just add these to what is already online in those folders now.

Once this is done I will go into my sources folder and upload then theme sql. But before I do that I will need to replace the current URL with the URL for my site.

Sorry about the spainsh but that says replace all.

Now I’ll go into cpanel by adding cpanel to the end of my domain name.

And I’ll look for phpMyAdmin and click on that link.

I’ll then find and upload my new database.

And now my website should look and feel exactly like the theme I just bought.

I’m going to take you through the steps I would take if I was starting a business from scratch.

On the Internet there’s nothing written in stone and everything is constantly changing. So everything that follows from this point on is nothing more than my opinion of how I would set up a business online.

With that being said I’ve been making my total living online for the last 10 years and have had projects that were really successful and projects that were total failures. In most cases the difference between the ones I made money from and the ones I lost money on was the amount of time I was willing to put into the project.

Let’s get started;

Due to the current power of Google it’s important that you build a website and set it up so that it ranks well in Google. About the only way I know how to explain this is to you is to do it and write the steps I would take to get it done, as I do it.

I will be referring to my website designedtorank.com as I do this but will be explaining and showing you how to set up a web business in the brand management industry. When selecting a keyword, I do select words with 10,000 and up global monthly searches and I do not care about competition.

Step 1

1) The idea is to rank for the keyword brand management

2) You put the keyword in Google and do a search.

3) You look for “brand management” in bold.

4) You want to know how many exact matches there are in the top 10.

5) Then do a search for (inanchor) type in this: inanchor:”brand management”

This will show you websites that have the most anchor text using the keyword brand management.

You then compare websites that rank in the search results, with the website’s from the inanchor results and if they are the same this tells you there is going to be a lot of competition for that keyword.

The sites that show up on both pages are my real competition.

This tells me that every website that is ranking for Brand management not only has the word brand management in the content of the site but are also the same sites that have the most anchor text pointing at them.

There is a lot of competition for this keyword but that’s a good thing.

Step Two: Domain Selection

It’s time to make a decision. Do you want to build a website for the search engines and try and use an exact match domain name or do you want to use a name you have already have set aside for branding purposes?

While exact match domain names do help you rank it is by far not the most important aspect in ranking.

For example I am using designedtorank.com and I am going to rank it for brand management. While the extension does not have an effect on ranking unless it is a country specific extension I would still try to go with a .com for branding purposes.

Step Three: Build a Website

1. Set up hosting and turn the name servers to point to that host. I prefer Host Gator and the hosting company is an important step in all this. I had a Spanish hosting company block the search engines from seeing my sites one time to save on bandwidth.
2. I love WordPress and I am going to use it for the backend so let me walk you through the steps really fast to set up a WordPress CMS.
   1. You need to add Cpanel after the domain name if you are set up with a hosting company that uses Cpanel, example: designedtorank.com/cpanel.
   2. Enter the password and login you got from the hosting company and you should land on a page that looks like this. At the bottom of the page look for Fantastico De Luxe
   3. 

Click Fantastico De Luxe and you should then land on a page that looks like this.

Now look for WordPress in the left hand Column and click the link.

Now you should land on a page that looks like this and you want to click on New Installation.

Now you should be on a page that looks like this and you want to fill in all the highlighted fields with the password and user name you want to use for your login information.

Click the Install WordPress button and you should end up on a page that looks like the one below.

Click Finish installation and go to your website.

Now…you should see this when you get to your website.

Bottom right hand corner click the Log in button and you are now in the back office, just enter the password and login you used when setting up the site.

I am going to get a cup of coffee and then we will continue on to the website design and optimizing the site for the search engines.

Google’s Ranking With a Touch of Panda

Like any good recipe, Google’s ranking algorithm contains a lot of different ingredients, the newest one being called Panda.

Google is constantly making tweaks and changes to their ranking algorithm most of these changes go unnoticed to the average Google searcher. It’s like adding a pinch more salt, a bit more sugar or a teaspoon of some new flavoring. The algorithm is mostly the same, despite the little changes. Panda was like adding flavoring to what was otherwise a dull recipe.

The Panda Ranking Factor

Panda is a new ranking factor that has been added into the algorithm

Panda’s job is to find low quality pages and remove them from the search engines. If you have too many low-quality pages, Panda flags your entire site. This does not mean that your entire site is banned from Google. But it does mean that pages within your site carry a penalty designed to make sure it does not rank highly in the search engines. My question is what does Google think is a low quality page?

Keep in Mind

Panda is only run once every couple months. So if your site gets hit by Panda you won’t be able to tell if the changes you made worked until after Panda is run on the server again.

Google makes small algorithm changes all the time, these changes can cause sites to fall (and rise) in rankings that have nothing to do with Panda.

So far, Google has confirmed when major Panda factor updates have been released. If you saw a traffic drop during one of these times, there’s a good chance you have a Panda-related problem.

Looking at rankings doesn’t paint an accurate picture of how well your site is performing in Google. Look at the overall traffic that Google has sent you. Losing what you believe to be a key ranking might not mean you’ve lost a huge amount of traffic. Indeed, you might discover that in general, you’re as good as ever with Google.

Let’s start with Accounting Firm and see what the websites in this group look like.

Here’s what Google’s results look like;

Search Results


Agriculture Fruit Farm Sample Business Plan – Executive Summary …

www.bplans.com/agriculture_fruit_farm_business…/executive_summ…

Farmers Group agriculture fruit farm business plan executive summary. Farmers Group will buy and merge two existing organic vegetable and fruit farms, and …


Agriculture Fruit Farm Sample Business Plan – Market Analysis …

www.bplans.com/agriculture_fruit_farm_business…/market_analysis…

Farmers Group agriculture fruit farm business plan market analysis summary. Farmers Group will buy and merge two existing organic vegetable and fruit farms, …


Agriculture Fruit Farm Sample Business Plan – Company Summary …

www.bplans.com/agriculture_fruit_farm_business…/company_summ…

Farmers Group agriculture fruit farm business plan company summary. Farmers Group will buy and merge two existing organic vegetable and fruit farms, and will …


Agriculture Fruit Farm Business lists – H2OLead Logo

www.h2oleads.com/agriculture-fruit-farm-business-lists-agriculture-f…

buy email database of Agriculture Fruit Farm Business , Agriculture Fruit Farm Business email address, Agriculture Fruit Farm Business mailing address, …


Agriculture Fruit Farm Sample Business Plan – Sales Forecast

www.bplans.co.uk › … › Farm and Food Production Business Plans

Farmers Group agriculture fruit farm business plan sales forecast. Farmers Group will buy and merge two existing organic vegetable and fruit farms, and will …


Ilocos Norte Dragon Fruit Farm Now Planting Materials Source …

www.agribusinessweek.com/ilocos-norte-dragon-fruit-farm-now-pla…

24 Jan 2009 – Last December, I visited the first dragon fruit farm in the Ilocos Region, the …
agriculture business : crops, aquaculture, livestock, poultry, …


Nottawa Fruit Farm

www.nottawafruitfarm.com/

Nottawa Fruit Farm is a family-owned business which specializes in … own and operate Nottawa Fruit Farm Although “Farming” in the Nottawa area can be …


Muhammad Anwar Bachani Agriculture & Fruit Farm – Local …

www.facebook.com/…Agriculture-Fruit-Farm/198771813497439

Welcome to Muhammad Anwar Bachani Agriculture & Fruit Farm on Facebook. Join now to write reviews and connect with Muhammad Anwar Bachani …


Welcome to Tropical Fruit Farm

www.tropicalfruits.com.my/

We want the farm to play its positive role towards agriculture despite the intensive development in our country’s rural area. Here on the 25-acre Tropical Fruit
…


→ Custom Website Design | Web Design Company | Web Designers …

www.geeksonsteroids.com/

Farmers Group agriculture fruit farm business plan executive summary. Farmers Group will buy and merge two existing organic vegetable and fruit farms, and …

And here are a couple screen shots of some of the current website Designs for the Agriculture Fruit Farm Business industry.

And here’s a list of some pretty good looking website designers that do nothing but Agriculture Fruit Farm Business.

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Agriculture Farm Business Website Designs | geeksonsteroids.com

www.geeksonsteroids.com/…/agriculture-farm-business-website-desig…

18 minutes ago – Farmers Group agriculture fruit farm business plan executive summary. …
Agriculture Web Design | Farm Web Design | Farm Equipment … …


→ Custom Website Design | Web Design Company | Web Designers …

www.geeksonsteroids.com/

Farmers Group agriculture fruit farm business plan executive summary. Farmers Group … 011812 2130 Agriculture1 Agriculture Farm Business Website Designs
…


InI Farms – Pomegranate Fruit, Pomegranate Farming, Pomegranate …

www.inifarms.com/

InI Farms is focused on creating world-class horticulture exports business from India. InI Farms is … InI helped create India’s largest exporter of fresh fruits (Desai Fruits and Vegetable) over 2005-2009. …
Website design by Snehanshu Gandhi.


Agriculture Joomla Templates

www.templates.com/product/joomla-templates/agriculture/

15 products – …
agriculture farm business, agriculturel fruit farm business, agricultural
… templates correspond the highest standards of web design, it is easy to …


The Fairtrade Foundation | Fairtrade – Keboes Fruit Farms, South …

www.fairtrade.org.uk › Producers

Keboes Fruit Farms is a participant in the Thandi Initiative, a project of the Capespan … are unemployed, compared to 5% of whites, and the white minority owns 85% of agricultural land. … experience to ensure and develop the commercial viability of these businesses. Thandi ….
Website design agency services by dotAgency.


Links, Farming Magazine – People, Land, and Community -

www.farmingmagazine.net/links.htm

A comprehensive information site on grass-based farming systems from American Farmland Trust … The Online Magazine of Metropolitan Agriculture The Ultimate Small Business for Home Business Entrepreneurs. … Tullens fruit farm offers a finest quality, fresh and delicious flavors apples, …
Website design by M. Kline.


Veterinary, Farming & Agriculture Jobs | Melbourne Region | Gumtree

melbourne.gumtree.com.au › Gumtree Victoria

… construction / trade / engineer; graphic / web design; farming / veterinary jobs; gardening / … Shown below are farming, farm hand, agriculture, veterinary jobs vacancies in Melbourne Region. … Hi, we are seeking fruit picking/packing jobs for our 2nd year visa. … Negotiable Working Days & Hours for the Right Applicant. …

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fruit farms, soft fruit growers, fruit picking, Scotland

www.pjstirling.com/

Welcome to the P.J. Stirling farm’s website. windyhills farm. Background. The firm of P. J. Stirling is one of Scotlands largest fruit & vegetable farming businesses. …


Worcester, Agriculture and animal welfare, Fruit farming / orchards …

worcesterol.co.uk/ads/Business_Directory?ad_biz_cat_id=64

Worcester, Agriculture and animal welfare, Fruit farming / orchards, Business
… Tags: seo company, seo service, web design, web design company, web …


Free Agriculture Templates For Your Business Website | Design News

templatesgroup.com/…/10-free-templates-to-create-a-website-for-an-…

5 Apr 2011 – Free agriculture web templates are an ideal basis for any website presenting an agricultural company or farming business and promoting it on the … If you own an agricultural company, deal with fruit and vegetable export and …