A website should have three levels, the home page for your most competitive keyword then coming off the home page we should have our medium competitive keywords.

Then under each of those we should have related theme keyword phrases that are extremely specific.

The extremely specific keyword phrases would be the long tail keywords.

This allows us to build a theme based website; each keyword is based on the same theme as the one above it and links back to the category above it.

Now, keeping in mind that all pages start with some type of PR, by building long tail keyword specific pages and linking those pages back to the page above it, we are making that page stronger. At the same time we are making that page stronger, we are also driving qualified leads to our site from the long tail keyword.

A competitive keyword can bring tons of search visitors to our site everyday however, due to the fact that it is not a targeted search visitor, the chances of them buying is less.

If someone is searching for a used Ford Mustang for under $5,000.00 and they live in Atlanta Georgia then doing a search on Google for the keyword “cars” is not going to allow them to find what they are looking for.

Doing a search for “Ford Mustang” is also going to make it difficult to find what they are looking for.

“Used Ford Mustang” and we are getting closer but the person that ranks in the top of the search engines for “Used Ford Mustang Atlanta Georgia under $5,000.00” stands a better chance of making the sale then the guy that worked is butt of to rank for Cars.

My point, the long tail keywords will allow you to make money quickly as well as help you rank for the competitive keywords.