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28
Feb
There is so much that should go into a good website design that it makes a web designer have to wonder if he/she should be offering more services.
Eight years ago when I started my web designer business it was all about doing really cool graphic designs and building websites that were able to take the website visitor and convert that visitor into a paying client. But as the web has gotten more complicated so has the design business and what the client needs.
You see the problem is that most clients don’t have a clue about what they need. They are playing with the graphics and coming up with crazy ideas that I know are not going to work. As a web designer it is my job to step up and say “hey, are you insane”.
But what happens when I see them doing the same with the content and SEO?
Good websites don’t just feature good design it’s a combination of many elements that come together to create a money making website.
You can have a beautiful website with crappy copy or copy that is just not laid out the best way and have a website that is not going to convert the traffic.
So…if it is my job to point these things out to the client, if it is my job to help them with the copy and the SEO, then I need to charge more money.
If it is not my job to help them and walk them through the steps needed to have an outstanding website then I will never truly have a satisfied customer.
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