SEO Workers

Comments   13   Date Arrow  March 7, 2007 at 4:50pm   User  by janeth

SEO Workers

I do not think every SEO worker sets out to do their clients wrong, however I do feel that a lot of SEO workers do not understand how difficult it is to get a site ranked. Not because the process is difficult but because the dedication to the cause is difficult.

Here is what David Temple had to say on another thread about people that like to try and baffle their clients with bullshit instead of ranking there sites.

Everybody wants to know the latest “secret” to win the ranking war. It’s not LSI, LSA or any other acronym. Few people, including myself, really understand LSI yet they spout that term at every opportunity.

The reason these SEO Workers want to talk about things like

Semantic programming error (code)?

Writing valid instructions with invalid logic
Semantic (X)HTML?

Writing the text in such a way that the tag tells something about the text

Semantics and SEO?

Nothing more than having clean code, which has to do with your web designer.

Semantic web?

Semantic web is the ability for the computer to communicate with us. The computer speaks one language and we speak another. This is the combining of those two languages. I have no idea what this has to do with SEO or why a web designer would need to know this.

LSI?

Is when a search engine tries to relate certain terms and figure out the concept of the web page.

Is because they do not have a clue what it takes to rank a site and want to make you think that it is so complicated no one can do it but them. Here is what Arron Wall had to say about SEO firms.

I think the root of the problem is the fact that SEO is very difficult to scale. By that I mean that SEO is a craft best practiced by a small highly motivated team, it doesn’t lend itself to a production line approach. That stands equally for those SEO’s working inhouse as it does for those consultants plying there wares.

I agree with him. For SEO workers to be affective there needs to be more than one and it is not a production line procedure. Most SEO’s that work alone are not able to effectively spend the needed time on your site to get it ranked. They want to make out that onsite optimization is all you need, when in fact it won’t do anything without links.

Now there are exceptions to this and I have meet many people that charge enough money to spend the time needed to make a site rank like Mel Nelson that is very good at what he does.

Randfish said it best in this post where he talks about the fact that content is nothing without links.

These things can help a website do well online,

1. Run a PPC campaign
2. Add pages to your site everyday
3. Get links to your site everyday and not link exchanges
4. Run ads on sits that have the same user traffic your site needs
5. You need a website design that will convert traffic
6. Use SMO

You do not need an expensive SEO worker that only wants to make changes to your website and talk about semantics standards. These people can not rank their own sites and will find you by the way of forums, cold calling or sending out emails.

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13 Comments

  • #1.   Is this article telling facts? at SEO Blog - Search Engine Optimization Blog 03.08.2007

    […] Is this article telling facts? I had a discussion at WebProWorld Forums, and one member who had a different opinion, posted an article in her blog http://www.geeksonsteroids.com/blog-geeks/seo-workers/. […]

  • #2.   amd 03.08.2007

    I like to explain exactly what LSI is to my clients and show them why 1998 style keyword spamming is unnecessary.

    I also disagree with:

    Here is what a website needs to do well online,

    1. You need to run a PPC campaign

    You don’t “need” to do PPC. All it helps with is help sales and slightly help with brand recognition. It doesn’t help your SEO efforts in any way.

  • #3.   John S. Britsios 03.08.2007

    Very funny post Janeth. Why? Let me explain.
    Because the whole thing about semantics standards is to make web sites machine readable. Or do you want to tell us here that search engines are not machines? Therefore, only that way you will allow search engines to spider and index content with vastly improved specificity. Or have you invented a new method?

    Besides, Search Engines are constantly improving their ability to match context and relationships instead of simply identifying literal matches of character strings.

    So, if your site is not semantically optimized, it is also not optimized for conversions, so you are missing the best Search Engine Optimization opportunity to come along since the advent of search engines.

    After all, doesn’t all above have to do with SEO?

  • #4.   janeth 03.08.2007

    Hi amd,

    I did not mean that PPC would help with your online ranking. I was talking more along the lines of making a living and getting traffic online and not so much towards ranking the site. Sorry for making it confusing. ):

  • #5.   janeth 03.08.2007

    Hi John,

    I thought you were going to put me out of business today for writing that post.

    What happened?

  • #6.   janeth 03.08.2007

    John,

    If the site is not machine readable it want be online, if it is not online you can not see it.

    Do you really think a client needs to hire you to tell them they can not see their site.

  • #7.   Web Design | Geeksonsteroids.com » Blog Archive » SEO Workers and Their SEO 03.08.2007

    […]   « SEO Workers […]

  • #8.   Feydakin 03.08.2007

    Ok, I’ll bite.. 1 at a time though..

    1. You need to run a PPC campaign

    No, you don’t.. Many sites do just fine without it.. Can it help?? Sure - but not required..

    2. You need to add pages to your site everyday

    Again, it depends on what you are selling and what your goals are.. A great many sites are updated weekly, monthly, or even less often and are quite successful..

    3. You need to get links to your site everyday and not link exchanges

    More links is always better than less links..

    4. You need to run ads on sits that have the same user traffic your site needs

    Again, not neccessary.. But it can help..

    5. You need a website design that will convert traffic

    On this I agree completely..

    6. you need to use SMO

    Ok, sure..

    On another tack here, why do these disagreements always seem to devolve to this sort of action?? Dave Pasternack?? etc etc.. It seems that a lot of people spend a lot of time trying to prove that they are right.. I was there, did that.. Just don’t see much point in it anymore..

  • #9.   janeth 03.09.2007

    Hi Feydakin

    You did see enough point in it to take the time to post. (:

    I was pointing out what it takes to make a website work. Anyone can remove any of the above from the list and say it is not needed but you can not say that anything in the list does not help.

    You can run a real world business without a phone but having a phone would help.

  • #10.   Feydakin 03.09.2007

    I guess I took your title too literally then..

    * Here is what a website needs to do well online,

    I was simply pointing out that you don’t need all of those things to perform well, but they can certianly contribute to doing better..

  • #11.   ranked1.net - » Getting Started 03.09.2007

    […] went to my blog and made my blog post about SEO Workers and since have been threatened with being put out of business and being sued. I did not mention any […]

  • #12.   janeth 03.09.2007

    Hi Feydakin,

    I reworded it. Is that better?

  • #13.   SEO Extremists - ArcticSoft Blog 03.09.2007

    […] The last few days there has been some heated debate over an article written called SEO Workers.  […]

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