I’ve got a client that does around $100,000.00 every month, all from the Internet. This got me to thinking about my own business and trying to get it to do $100,000.00 a month.
The web design business I can do around $25,000.00 per month.
SEO, I can do around $10,000.00 a month.
I can start running the ads on my site again and can do around $10,000.00 a month with those.
At the most I can do around $45,000.00 per month. Now keep in mind that this is running wide open and there is a lot of over head included in this. We have employees but training people takes time and finding people that are trainable takes more time. I’ve hired many graphic designers that know how to use the programs but their designs were not up to the standards I’d like to have. SEO is the same way, if you’re truly going to take on a site and get it ranked then you need someone on it everyday and this someone needs to know what they are doing.
A lot of people only do one or the other, SEO or website designs and very few people have made $10,000.00 a month with ads. This means that there is by far more money in running a real business then in doing SEO or website designing. I have to wonder why there are so many people getting into these fields when they could use their talents on their own sites and make a lot more money?
I’m going to keep my SEO and Website Designing business and will be adding the ads back to some of my sites. But I’m also about to start some real businesses. I’ve come to the conclusion that in order to make the kind of money I would like to make it’s going to take a real business and I don’t feel that an SEO or website design business can make that kind of money.
I see people all over the Internet wanting to get your business ranked in the top of the search engines for $100.00. I’m wondering why they don’t take the time to start their own business and make all that money that they claim they can make for you themselves.
Moving right along, the next thing is our text. Out text needs to tell the site visitor why he needs our product. If your text starts off telling me where you’re located, how long you’ve been in business or anything else about yourself or business, then I could really careless.
I want to know what’s in it for me. Tell me what your service or your product can do for me. How is it going to make my life better, more complete and happier by owning your product.
We have picked out our colors and have gotten our logo and tag line, now it is time for the page header. Just like the logo and tag line the header needs to tell something about the business. If we are selling swimming pools then the header needs to have some pictures of swimming pools. We may even have some people grilling out next to the pool.
We want the header to show the visitor what they are missing out on by not having our product. We want to create a desire in them to purchase our product, while at the same time letting them now what the site is about. The header should match the rest of the site perfectly while displaying our logo, tag line, phone number and address.
Now that we have our logo finished, it’s time to move on to our tag line. The tag line is normally a three to seven word phrase that goes along with our logo and express the company’s most impressive benefit. We want these words to linger in the customer’s mind.
While tag lines appear to be created with very little or no effort, they, like your logo, do take time and planning. When you hear, Just Do It, you immediate think of Nike. The Real Thing, makes you think of Coke.
If your trying to create the perfect image for your business, it starts with the tag line and logo.
Now that we have the colors figured out we need to come up with a logo. Just like the name of the company can effect the look of the logo, the logo can effect the look of the site. If the name of your business is Geeks Greeting Cards, it would make since that you would want the look of the logo to incorporate a geek in it. If your logo is playful and friendly then you don’t want a site that is corporate and serious.
A logo helps brand our name and image into the customers mind. It also helps to build trust for the site. A Logo is a very important part of building a business. Here are some things to look at when designing your logo.
7 Logo Design Thoughts
A logo design needs:
a strong image without all the little extras that tend to take away from the look;
should tell something about your business at first glance;
has the look and feel about it that you want your business to have;
needs to work with your company name and tell something about your business;
make sure the font is easy to read;
communicates your business message clearly;
looks good in black and white, as well as in color.
