Now that we have the colors figured out we need to come up with a logo. Just like the name of the company can effect the look of the logo, the logo can effect the look of the site. If the name of your business is Geeks Greeting Cards, it would make since that you would want the look of the logo to incorporate a geek in it. If your logo is playful and friendly then you don’t want a site that is corporate and serious.
A logo helps brand our name and image into the customers mind. It also helps to build trust for the site. A Logo is a very important part of building a business. Here are some things to look at when designing your logo.
7 Logo Design Thoughts
A logo design needs:
a strong image without all the little extras that tend to take away from the look;
should tell something about your business at first glance;
has the look and feel about it that you want your business to have;
needs to work with your company name and tell something about your business;
make sure the font is easy to read;
communicates your business message clearly;
looks good in black and white, as well as in color.
Little things can have a big impact on how your visitor feels and reacts to your website. While the visitor to your site can careless about the color of your site the colors do affect him/her. In most cases the site visitor is not even aware of the effect the colors have on them.
People feel more relaxed in green rooms and weightlifters do better in blue gyms. Colors effect us rather we know it or not. If you’re designing a website you need to know and understand how the colors you use are going to affect your site visitor.
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It’s important that you understand, while you need a good design and name that will help you stand out from the competition, your site visitor could really careless about your design. The site visitor is there to serve their need.
They are either looking for information, to purchase a product or to be entertained. Your site design should help them meet their needs, while at the same time branding your business into their minds. Adding unnecessary flash and moving text into the design because you think it looks neat, is not going to do this.
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It’s important that your design stands out from the competition. If someone lands on your site today and returns tomorrow you want them to remember your site and not wonder rather they’ve been there before.
The design needs to blow away the competition while at the same time being clean and easy to use.
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