Website Design

I’ve seen a lot of people posting on different forums that either PPC does not work or that it does not work as well as organic results. I have to wonder how much these people know about setting up a page for PPC.

Paid Per Click works as well or better than organic results if it is done correctly but then there are very few people that understand how to do them correctly and this is the reason so many people say organic is better.

With Google AdWords I’m able to build a site for my visitors. If I want to use pictures, graphics or anything else to help convert that visitor into a customer, it does not matter. The site is 100% for the visitor and has nothing to so with the search engines.

Everything I do is about improving conversion rates and this starts with the keywords I choose. If I’m selling 18kt gold earrings then I do not want to bid on keywords like; jewelery, gold, earrings, rings, neck lesses or anything else that does not describe my product perfectly. The idea is to convert every single person that lands on that page. My keywords could be things like;

18kt gold earrings
Custom 18kt gold earrings
earring 18kt gold

and the list can go on and on describing my earrings to the point that any visitor that lands on that page will get exactly what he wants. Also the more exact my keywords the less the competition and the less I have to pay for each click.

Once I get my list of keywords together I need to create a page for each of the keywords and create those pages for converting visitors.

If my keyword is going to be 18kt gold rabbit earrings then the page they land on should have pictures of the 18kt gold rabbit earrings, the first line of text should say 18kt gold rabbit earrings, we should have text that tells them what’s in it for them and a call to action that guides them in the direction we want them to go.

The conversion is effected by the navigation, motivation, and trustworthiness of the landing page.

Now that we have the pages set up we need to add our keywords into AdWords.

AdWords comes with  broad match set as it’s default setting. This means that if my keywords are 18kt gold earrings my keywords will show for anything with 18kt gold earrings. Examples; 18kt earrings gold, Zales gold earrings and 18kt rings, Colombian 18kt gold and silver earrings. While you may rank for keywords you did not think of you will also rank for a lot of keywords you did not want to.

The AdWords also come with the default setting that allows you to rank for things you’ve never thought of. Let’s say my keyword is 18kt Colombian Gold Earrings, this default setting allows me to rank for 14kt Colombian Gold, Colombian Jewelery, Colombian silver and many others. The advantages are that I rank for keywords I never thought of the disadvantage is that I rank for keywords I never wanted to.

By Placing square brackets around my keywords I change this setting. [Colombian 18kt gold earrings] now I will only rank for that keyword when it is typed in exactly that way.

There is a lot more to the AdWords then this but I only wanted to make a point that the AdWords do work better or as well as the organic searches, if they are set up correctly and that there is a lot more to setting them up then just throwing some keywords together and starting to bid on Google. When someone says that they have tested and tried them and that the organic searches did better I have to wonder if they set them up correctly.

I’m not saying not to do SEO but don’t leave out the PPC.

Good Landing Pages

I’m setting up 1,000 landing pages for my web design company. The idea is to set up a landing page for each of my keywords, so if someone does a search for something like advanced custom web site designs, my site would be one if the first sites they would find. But just being able to find the site is not enough, the landing page has to be optimized for both the search engines and visitor. A 1,0000 site visitors do me no good if none of them convert into customers.

Here are some of the things that I’m doing.

1. I’m using the keyword I want to rank the page for in a header tag at the top of the page. This let’s the search engines know what the page is about and also lets the visitor know that he’s landed on the right page.

2. I’m then writing text that lets the site visitor know what’s in it for him/her

3. In the text is a call to action to guide the visitor to go in the direction I want them to go.

The pages are set up with very few options as to where the site visitor can go once they have landed on the page. It’s important that their options are limited to becoming a customer and that they don’t get overwhelmed with other options and get detracted and decide that it’s best to come back later to check the site out more or even worst become discouraged and leave the site all together.

I’ve set up 7 subdomain names:

Website designers
Website Development
Web Site Design
Graphic Design
Web Design
Web Development
Web Page Design

The idea behind this is that I’ll be able to use my keywords in the url, titles, meta tags, header tags and page names along with the page text:

Now that those are set up I’ll use the list below to add pages to the current subdomain names.

Accurate

Acquire

Advanced

Advantage

Advice

Advise

Advisor

Affordable

Assistance

Assortment

Attractive

Basics

Better

Brand-new

Comfortable

Common

Compare

Comparison

Complete

Consult

Consultant

Conventional

Correct

Custom

Customer Service

Demonstrate

Detailed

Easy

Economical

Eccomerce

Efficient

Effortless

Enhanced

Exact

Excellent

Experience

Experience

Expert

Expertise

Explain

Extensive

Fast

Final Price

Fitted

Flawless

Functions

General

Good

Grand

Handy

Help

Ideas

Ideal

Immaculate

Impeccable

Important

Impressive

Improve

Improvement

Info

Information

Installation

Interesting

Internet

Knowledge

Luxurious

Luxury

Maintained

Market leader

Method

Meticulous

New

Official

On-time

Operating

Opportunities

Optimization

Perfect

Popular

Precise

Professional

Quality

Recognized

Recommend

Recommendation

Reduced

Reduction

Regular

Relaxing

Reliable

Repair

Replace

Review

Rewarding

Secret

Service

Service

Simple

Simplify

Sophisticated

Special

Special Offer

Specialist

Specialized market

Standard

Technique

Tested

Tip

Traditional

Uncomplicated

Unique

Usual

I’m going to get to work on setting these pages up now.

I’ve come to the conclusion that MSN likes Key Words being used in the title and URL. I’ve decided to set each keyword on a subdomain name and see if I can get them to rank better that way. Google also sees subdomain names as different website, so the value of the links back and fourth from the sites should carry more weight.

I’m going to write text for all the new subdomain name home pages and try and optimize that text the best I can for each of my new keywords. I’ll use them in h1, h2 and h3 tags as well as using them in bold text and in my title and meta tags.

I guess I have a lot of writing to do now.

I used the new tool and checked out my competition to see what keywords they ranked for and how much traffic they were getting a day for those keywords.

The list I want to focus on is below;

Professional Web Design

Web Design Company

Website designers

Website Development

Internet Web Site Design

Web Site Design

Web Design Firm

Graphic Design

Business website design

Web Design

Web Development

Ecommerce Web Design

Web Page Design

For the home page I decided to target 3 different keywords and they are Web Design, Graphic Design and Internet Web Site Design. I normally would not target 3 competitive keywords for one page but I feel I can get ranked for all three and getting links for different anchor text is always a good thing.

The next thing I’ll do is look at whose ranking for these keywords and what I need to do to beat them out for these keywords.