Website Design

Mean Cash Internet Marketing

When someone is selling SEO as a service and targets a keyword like Mean Cash Internet Marketing I have to wonder why. About the only reason I can think of is for showing a client how well they rank for a particular keyword.

Mean Cash Internet Marketing is not a competitive keyword and it should be fairly easy to rank for.

The amount of traffic it will bring in is nothing. That means that targeting the keyword and trying to rank for it is a waste of time, even more so when you target it on the home page of your site.
Normally the home page is the most powerful page on your site and the title tag is the most powerful tag on the page. When a so called SEO expert uses that real estate to target a keyword like mean cash internet marketing it either means they have no idea what they are doing or that they want to show how good they are by showing a ranking. Since they are unable to rank for a competitive keyword they pick one that has nothing to do with anything and has no competition.

Someone looking for a company to do SEO on their site should be very careful of people using this tactic. It’s nothing more than a con because anyone can rank for mean cash internet marketing. I wouldn’t be surprised if this blog, which has almost never been used is able to rank for mean cash internet marketing.

Black & White Hat SEO and Why They Both Suck

A black hat is the villain or bad guy in an old western movie. He is the character wearing a black hat in contrast to the hero’s white hat. The phrase is often used figuratively, especially in SEO slang, where it refers to a technique that breaks search engine rules. Google says that white hat SEO is someone that would write copy, give advice on site architecture and help in finding relevant directories to which a site can be submitted. Anything else would be black hat.

While copy is very important, without links going to that copy, no one will ever find it or read it. And no matter how good the site architecture is, without some outside influences it want make any difference. And I am all for submitting sites to directories but the truth of the matter is, they have very little affect on getting a site to rank.

Here’s my two cents on white hat and black hat.
White Hat SEO

A white hat SEO charges you money and gives you very little in return. At best you get a website where they have optimized your copy and then submitted to the online directories as well as set up a good internal linking structure. All of this is important but it is not going to over flow your pockets with cash.
Black Hat SEO

Depending on how black they get, it can get very dark. They can build you a list of 50,000 keywords, put a bot together that grabs text from different sites, mixes it up, making it unique and then builds a page for each of those keywords, optimized for the search engines, over night. They have blogs and other cloaked sites as well as a site set up on every free hosting site online in place for linking to these sites. They can have you tons of good traffic coming to your site over night. You can be making money in a week’s time, if you have a good site that will convert the traffic. However, you stand a chance of your site getting band from the search engines a week later. All the traffic stops and no one wants to touch you.
My Thoughts on SEO

I build my sites for the site visitors and market them for the traffic. It’s Google’s job to make their search engines work, not mine. I’ve got no desire to build sites and cloak pages, not because it is wrong or want work but because I do NOT want to get a site banned. However, I agree with building a list of keywords and creating a page for each of those keywords with unique content one each page. I also agree with setting up an internal link structure that will let you pass the highest amount of pr to your best pages with your keywords for those pages being used as anchor text.

A site with 10,000 or more pages can even allow you to rotate your keywords for the internal pages.

But it’s all a waste of time if your site does not convert the traffic.

I’ve spent a couple minutes today playing around on some forums and I’ve found that there are two types of SEO’s.

There are the ones that call themselves experts because they’ve read every single patent, email, article and have hung out at or spoken at SEO conferences. These people have studied the search engine papers and understand how they feel the search engines should work. They have their understanding of what is to come and spend a lot of time on forums and blogs debating how they feel the future will play out.

They are good to have around because they keep the rest of us from having to do what they are doing. However the more I’ve gotten to know these people the more I’ve learned that most of them get their clients from the forums or conferences. They rank their sites for obscured terms and point, yell and jump up and down at their rankings.

Then there is the other group. The doers. They’re not much interested in doing SEO work on your site because they’ve already built their own site that is ranked in the search engines and bringing in affiliate money. They’ve got sites making them $50 to $100.00 per day. No client to deal with, no deadlines to meet, no employees to hire and no phones to answer. They hang out on the forums and blogs but are not seen as the experts. They have their network of sites that they would rather not talk about.

I decided to try my hand at affiliate marketing. I signed up for an affiliate program and did a little keyword research. I did not have a domain name related to the topic so decided to use an old name to work around any age filters.

I figured anything lost in a keyword rich domain name would be made up in the age of the name. I took a list of about 1,500 keywords as a base to start with and sprinkled them out between 2 sub domain names and the main site. Now the site is still being set up so it has a long ways to go. I have to set up and write original text for 1,500 pages.

But I had a friend and SEO expert tell me that if I changed the topic of the website it would go into a filter and take months to rank.

The old back links want help for ranking on the anchor text but they should still pass pr onto the site and help ranking for the current text and information being put on the site. They should also help with internal linking.

The site is here rubber wristbands and the content and pages are being added now. The spiders want be able to spider the left menu. It has some pretty neat mouse over affects but got broken when I was adding pages and needs to be fixed.

At the bottom of the page or near the bottom are five links. These five links link from page to page throughout the site and throughout the sub domains names that are also being added.

I am adding text as well as adding internal links to each page from outside sources. If the sub domain names start ranking and the main site does not then it would indicate some type of filter in place that keeps a site content from changing.

And if this is the case I have to wonder how much of a change would set off the filter. But I'll need at least a month to see if there is such a thing.

If there is I will lose a lot of time on this site. Which brings up a thought about rather or not redirecting the current site to a new domain name would let me bypass the age filter.

I’m not saying that there is no need for on page optimization because it is important but I’m saying that it want get you traffic. It is important that you use SEO friendly url’s and it is good to use title tags, meta tags, alt tags, H1 tags, URL structure, internal linking, Content, site maps and the site is be usable.

But none of these things will get traffic to your site and are easy enough to add to a site. There is no reason to hire an outside firm to do what your web designer or CMS (content management system) can do at little or no charge. People hire an on site SEO firm thinking that they are going to see traffic to their site and many times this is not the case. The increase that can be seen with an on site SEO firm is very little in most cases and none at all in others.

Your return on investment would be better seen using PPC or going with a marketing firm that will work on getting links and traffic to the site as well as taking care of on site SEO needs. If I had a choice of hiring someone to handle SMO vs SEO, I would go with the SMO.

SMO (Social Media Optimization) will get both links and traffic to your site while on site SEO will not get either to your site.