We are still setting up everything so I have very little to comment on there. Although the fact that I can use their tools to find out the age and sex of the person doing the searches makes it very nice for designing landing pages.

Here is what I have been looking into.

How is the launch of the new windows affecting MSN, Google and Yahoo.

As luck would have it, it did not take long to find this article. My feeling is that Google may have a hard time holding on to number one as more and more people buy computers with Vista set as the default search engine. As the graphs in the article show it would appear that Live is gaining while Google is dropping.

People using Google are normally web savvy webmasters and are not very good potential clients while MSN search has always converted better. Evey thing I have read so far online about Microsoft’s adCenter says the conversion rate is a little better than Google.

I would rather go with less clicks and a higher conversion rate myself but only time will tell.

It might be time to start ranking sites for MSN.

It has some information that is worth knowing. I can find out the geographic location, gender, age, lifestyle and time of day people search for any keyword I enter.

This allows me to build pages and aim them at the type of people that will be landing on those pages. Helping me to convert more of my traffic.

I like this a lot better than Google’s AdWords and the conversion should be better, since MSN gets less webmasters and more real people.

I am going to give it a try and see what type of traffic it can send me.