I have spent the last month playing around with the conversion rate on my website. I am spending between $500.00 and $1,000.00 per day on advertising at this moment. In order for me to continue spending that kind of money the website has to convert the traffic it is getting into sales.

The first week of the month we did a total re-design of the site and decided to advertise our prices on the site. The traffic increased but the sales dropped off. We immediately removed the prices and we started getting inquires from about 30% of the new traffic. We were happy with those numbers but felt we could do better. After a little thought we decided to move the phone number from the bottom of the page to the top. This increased the inquires from about 30% to 45% but did not increase the number of calls coming into the office.

It appears that the phone number at the top of the page helps build trust. At this moment our website is converting about 45% of it’s traffic. But we have to continue working with the website and seeing how to convert more of the current traffic into more sales.

It is a never ending job. But one that is worth the time and energy being spent on it.