Website Design

Article Title: The Four Big Adsense Secrets
Author: Iszuddin Ismail

Is there a BIG secret to the huge Adsense checks? Yes, you’ve
seen those screen shots of 5-figure Adsense earning . so have
I. And that made you thinking, why are some people earning
those huge income, and you are not.

Whatever people may say, I only see these are the only factors
that make the difference between your earning and those
‘big-guns’.

1 – Adsense Placement

Yes, putting your Adsense in a special way can be the
difference between 1% click-through rate (CTR) and 10% CTR.
There have been some strategies outlined where you have to make
your Adsense like content. You do that by removing the borders
and using the same font color that you are using for your
website.

Choosing the bigger Adsense format has always been recommended.
It is said that the big square, wide skyscraper are the top
performer. Me . yes, I am experiencing good things with these
ad formats.

Some may say differently, but I am doing well with the Ad Links
too. It’s those text link ads, which requires two-step clicks. I
place them like a navigation link on my website, and I am doing
quite OK with them.

2 – High Paying Keywords

Here’s another known secret. Go for high paying keywords. If
your website is about a topic where advertisers are paying high
money for them, then you may get more money with Adsense.

This is common sense. When people are paying $5.00 per click on
Adwords, you may get a lot of money on your Adsense. And if the
ads that are showing on your website are ads that people are
paying $1.00 per click, you may get lesser than a dollar per
click.

Known topics where advertisers are paying top dollars are like
DUI lawyers, credit card applications, web hosting . you know
the rest. And you can even go to Overture Bid Tools to guess
what people are paying for certain keywords. If you come across
a topic that you think might do well, you can give a try there.

http://uv.bidtool.overture.com/d/search/tools/bidtool/

But the problem with this, high paying keywords are normally
very competitive when you are trying to drive traffic with
search engine optimization (SEO). So some would just go for low
hanging fruits.

3 – Get More Traffic

Yep . no secret here. The more traffic you get, the more clicks
you are likely to get. And more clicks means more money. But
then again, you should think about the type of websites that
pull traffic.

I believe many of top earners are actually operating a
community-based websites. These are like forums, photo blog
service providers, blogs that has grown its readerships and
maybe even dating profiles. Another way of doing this is where
you build your website around user created content. You allow
users to create the content, like put in comments and reviews.

These are the sites that where people keep coming back for
more. The good thing is you don’t have to crack your head for
content. If you think you can build one like those, then go for
it.

On the contrary, many are actually growing sites in smaller
niches. And they go for SEO for traffic. I have to say that
this is the most popular when it comes to Adsense.

You and I know there are the good ways and the bad ways to SEO
- yes, the white hats and the black hats. Whatever you do, that
is your choice. Some people are doing the black hats, but to
them, as long as they are in compliance with the Adsense TOS,
they have nothing to worry about.

To me, you do what you want and take responsibilities for the
outcome. If you are doing black hat SEO, and you are making
boatloads of money – then good for you.

And after that, there’re the non-SEO methods. I know of some
people who are doing the arbitrage method. They go for high
paying keywords, and then advertise their sites for lower
prices. And they make profit from the difference. It may sounds
strange at first, but some actually made it work.

Other non-SEO methods are like posting at forums, writing
articles and doing press releases on their websites.

I have also heard about a strategy where you create an e-course
with email, and then send your subscribers to a web pages that
contains the lessons and of course, Adsense. This way, you can
capture one guy, and probably make money from him/her over and
over again.

4 – It’s a Numbers Game

All in all . Adsense is a numbers game. If you find something
that is working for you, to make more income is just to do it
again and again. For the black hat SEOers, they just build more
and more websites.

Unless you successfully build and grow a community-based
website, you may want to build more sites. If you build one
site that is making $100 a month, then 10 sites would give you
$1000. But then again, I would say, you are bound to have sites
that will just flop. So out of 10, maybe 3 is doing great, 4 is
just so-so, and another 3 just flopped.

If a so-so site makes $30 a month, and a great site is doing
$300 a month, with just 10 sites, you might be making $1020 a
month.

Just like I said . it’s a numbers game.

About The Author: Iszuddin Ismail is the author of a brand new
ebook about search engine optimization (SEO) for Adsense and
Affiliate Programs, the “Quick Guide to SEO for Adsense and
Affiliate Programs”. Increase your Adsense earning today -
http://www.AdsenseSEOGuide.com

Article Title: Getting To “Yes”: Asking The Right Questions
Author: Lawrence Groves

See how many of the following questions you can adapt to your
own sales efforts.

Situation : Despite making a good sales presentation, the
customer remains uninvolved.

Your Question: “Based on the data, it looks like you can save
$90,000 a year with this solution.
What needs to be done before you are completely comfortable
with this?”

Situation: The client agrees that there are still a number of
items that need to be cleared up
before he can make a commitment.

Your Question: “Before we get into this in any depth, can I get
your agreement on the data results?
Will you look at the facts and decide for yourself if they make
sense?”

Situation : The customer says he is considering one of your
competitors.

Your Question: “Yes, that is a good company. But we are
different.
Would you like to know why?”

Now, before you move on to pricing, you must have a commitment
from your client that there is nothing other than affordability
that would prevent them from saying YES. Never omit this step.
I realize that this is the scariest thing to say to a client
because you are often unsure of the answer.

You are nearing the end of your presentation now and it’s time
to tie everything together. This process begins with
reiterating the client main issues.

Ask yourself:

1. What have you found throughout the presentation that excites
your client the most?
2. What is their most painful problem you can solve?
3. What are their deepest desires?

The answers to those questions are what you will cover here. If
you have done a thorough presentation. You should have the
answers to all of those questions

Get Agreement

Once the client is fully engaged, it’s time to get the final
agreement. Once again, we reach this agreement with commitment
questions. Here the questions may be more open ended where you
allow the client to give a fuller answer than just agreeing
with you.

Open-ended questions give the client a chance to fully express
why they feel that your product is right for them. They will be
saying to you many of the things you have said to them during
the presentation if you have done a good presentation.

When you ask these questions it will either be time to finish
the sale or the client will come up with an objection you will
need to address. Either way, this is another time where you
need to be very conscious of the personality type of your
client.

Situation : You have come to the end of the sales presentation.

Your Question: “What question should I be asking that I’m not
asking?”

Any Objections?

Depending on the way your company markets, you may have clients
that are already predisposed to wanting your product. Even with
this high degree of interest, you may still encounter
objections.

Doing an in-depth investigation of your client’s needs and
desires in the beginning of your presentation is key to not
having objections at the end of your presentation.

The better you know your client the more likely it is that you
will cover any potential objections
before they even come to the mind of your client.

Don’t forget to continually ask ‘why” when you get an initial
answer to a question. That one word can make a world of
difference in you getting to the real needs of your client.

Objections decrease as you become more proficient at covering
possible objections in the body of your presentation so they
never come up at all.

Situation: The sales presentation is over. It is time to ask
for the sale with one last question.

Your Question: “Why don’t you give it a try?”

YES, they want to move forward with your product. Congratulate
them on taking the one action that will improve their life this
year.

They should thank you for taking your time to show them exactly
how your product will work for them.

You have provided a valuable service to your client and that
should make you proud.

Be Prepared–Not every client will say YES.

Situation: Client declines your product or service.

Your Question: “What is there that we can do to make it work
for you?”

Now it’s their turn to brainstorm your solution to their own
problem.

About The Author: Lawrence Groves is the Director of Solo 401k
Retirement Administration Services for the Retirement Group. A
nationally recognized author and retirement plan expert with
over 25 years of plan design, administration, and compliance
experience. Visit http://www.solo-k.com_wst_page2.php or
http://www.prfsite.com

Article Title: Basic Business Attributes, Do You Have Them?
Author: Old Welsh Guy

How many times have we heard the saying “we learn from our
mistakes”. I have to agree with this saying, and also that the
lessons we learn hardest we learn best! I have learned a lot
from my mistakes, sadly (for me) most of them were made before
the Internet existed as the fantastic networking tool it is
today. Today it is possible to read articles or join a forum
and get great advice (and not so great advice) from forums.

While it is great to learn from our mistakes, it is better to
learn from the mistakes of others, or by ‘standing on the
shoulders of giants’ as Newton said.

These are my ‘business mistakes’ I have learned from.

1) Keep your monthly fixed costs as low as possible, and make
your number one priority to arrange an equal amount of regular
income on a regular monthly basis to cover this amount.

If there was one piece of advice I would give it would be the
above, as more businesses go bust due to poor cash flow than
anything else!

2) Thoroughly research and work in your mind and bounced off
other trusted people, your idea. Market test it as much as
possible while keeping the idea as quiet as possible.

3) Get a business plan on paper (not the sort the bank or
enterprise agencies use as they are by and large a load of
rubbish (although you will need this for the bean counters). Go
to (1) above, and set in stone a solid plan for achieving this.
After you hit break even continue it on to the next target, and
so on.

I just used the magic word there, ‘target’. you MUST be sales
orientated in business as the owner, if you are not then you
are failing in your main duty which is to ensure the continued
existence of the business.

4) Do NOT care what others think about you, i.e. what car you
drive etc. ALL of this will change if you stick to the plan and
keep your focus on short term targets and longer term goals.

I just tripped another magic word in business ‘ Focus’ .

5) Keep your focus, decide what the targets are, work out how
to get them, and focus on doing that. If you need £1000 a month
to pay the bills, then this is what you MUST do. If you lose
focus of your core objective, you are going to lose out big
time, and end up failing.

If you doubt the power of focus, then try this test:-
Get a friend to hold 3 tennis balls in their hand
Get the friend to throw all three at you in one go
Try to catch the balls
Repeat three times. I bet you will not catch many, if any at
all.

Now get them to throw them again, and this time focus on
catching one ball.
Repeat three times
Now you will have caught one ball three times.

It is true in business that you must focus on the core
objective, just as with the balls once you catch one, you move
onto the next, until you have achieved all your goals, or at
least your most important ones.

Of all the skills needed to succeed, I would say focus is up
there with the top 3 along with enthusiasm and determination.

About The Author: Old Welsh Guy runs umbrella consultancy who
provide SEo services and http://www.umbrella-consultancy.co.uk
. He also owns http://www.web-design-wales.com and
http://www.oldwelshguy.co.uk

Article Title: Punch Up Sales By Letting Them Write Your Ad
Letter
Author: Timothy Robinson

Who is best qualified to prove your product works? Who has the
credibility and the believability to talk about the benefits of
using your product? Who will tell your customers and clients
it’s a good decision to buy?

It’s you, right? Perhaps you’d better keep reading…

The answer is – your own customers.

Your customers have the experience of using your product.
They’ve used the features, and experienced the benefits.
Speaking from this familiarity your customers will relate with
your prospects in a way you will not.

Your words are seen as claims when you talk about your product.
But when your customer talks, their words are seen as truth.

When you’re selling a product or service, all internet
marketers know there’s nothing like the power of testimonials.
Testimonials are the social proof – the “Show me I’m not alone”
evidence – from customers that have already bought from you and
enjoyed your product.

I’ve seen salesletters written by top marketers that are
composed of nothing but testimonials. We’ve all seen
salesletters filled with so many testimonials that if printed
out, it would drain your printer of it’s ink.

The testimonials in such letters contain nearly all of the
elements a good salesletter must have: the features and the
benefits (especially the benefits!) of the product; the stories
supporting the use of the product; and novel ideas on how your
product has been put to use. (Wow, it’s like an ‘open source’
method for sales-letter development!) Just add an
attention-grabbing headline (and a link to the order page) and
you’re done.

So how do you get authentic, sales-pulling, kick-butt
testimonials that practically write your sales letter for you?
Well, how about asking for them? The way that you ask, though,
is the difference between asking and getting little, and asking
and getting a tremendous response.

About The Author: Tim Robinson reveals the tried and true
secrets of getting quality, product-success-making
testimonials. It’s a free ebook.
http://www.tecneek.com/download.php?view.1

Article Title: The Evolution Of Employee Motivation
Author: Carl Walker

The concept of employee motivation is not at all a new idea. It
has been around as long as there have been employees and
employers. While the concept itself is not new, new research
and awareness have made new aspects of employee motivation not
only a possibility, but a reality in the world today.

It was not at all uncommon in the past for an employer to offer
some system of rewards and privileges as a means of employee
motivation. Recent thinking however has given way to the fact
that this process may actually alienate other workers who, for
whatever reason, may not be as capable in a particular field or
endeavor. Ultimately, the belief was that this was actually
contrary to effective employee motivation and in reality,
decreased employee productivity. Since the main idea behind
employee motivation is to increase worker productivity, this
was seen as very limited in scope and detrimental in the long
run regarding employer-employee relations.

Recent beliefs and ideas have introduced new concepts to the
field of employee motivation. One of the most common “new”
areas of growth in the area of employee motivation is through
the use of work teams.

This concept of employee motivation had its major start in the
aerospace industry. It allowed a group of dedicated employees
to focus together as a team on any given project. This idea of
employee motivation worked especially well since it allowed for
creative input from a number of employees without restricting
the thought of any single person or alienating any one employee
in particular. When the projects went well, the employees were
celebrated as a group or as a team, offering employee
motivation to the whole group instead of to any one individual.

This concept of employee motivation has since evolved and
become common in many fields of study. There are a number of
seminars offered which are specifically designed and promoted
as a means to offer not only employee motivation, but to create
an atmosphere of team work that is surprisingly beneficial to
worker productivity. By allowing the people to work together as
teams, and as is often the case in these seminars, making any
one employee’s success dependent on the ability of the team as
a whole, the workers are unified and become more closely knit
and function much better together. This has had profound and
far reaching effects in the area of employee motivation.

About The Author: http://freeselfimprovement.com/ Free Self
Improvement examines all aspects of self improvement: hypnosis,
meditation, motivation, personal development, stress reduction.