Search Engine Optimization and WordPress
My blogs have not been getting the amount of traffic from the search engines that I would like so I decided to make a couple changes.
I started out doing searches online and found a lot of information but very little information that told me where to go and what to do. Because of this I decided to start a list of some of the things I’ve done and how I went about doing them. The blog I’m using is Wordpress.
If you log into Wordpress and click on options, then click on Permalinks you will be taken to a page that allows you to change the way your url’s are shown. It’s best to do this in the beginning stages of starting your blog because once you change the way your url’s are shown, you will loose all incoming links going to your current pages.
You have three chooses, the first is the default setting, the second shows the date and title name and the third is a custom setting. I used the third and placed /%postname%/, this shows the title of my post in all the url’s and nothing else. I’m not sure if this was the best way, if I duplicate a post title I’m not sure what will happen. The second option might have been the better option but I did not want the dates in my url.
Next problem I saw was with the title of my pages, I downloaded the blog and went to the wp-content folder, then to the themes folder and then picked the template I was using. From here I went to the header.php page and changed the title to only show the title of my post but later found a post by bj that had this code
bloginfo('name');
} elseif ( is_category() ) {
bloginfo('name'); echo " - "; single_cat_title();
} elseif (is_single() || is_page() ) {
single_post_title();
} elseif (is_search() ) {
bloginfo('name'); echo " search results: "; echo wp_specialchars($s);
} else { wp_title('',true); }
?>
So I changed it to this.
After this I downloaded a plugin called SH-Autolink, I’m still playing with this but it looks like a pretty neat tool. Lets say I want certain keywords to link to information about those keywords. I can tell the blog that every time it sees the keyword PageRank it needs to link to an article that explains PageRank.
I cheated a little and made it link to my website design site every time it sees the words website design but that does seem to be the most important site for someone looking for a website design company to me. (-:
I’m still playing but these are the changes I’ve made so far and I thought someone might be able to use this, so I posted it here.
October 26th, 2008 at 5:37 pm
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