Website Design

Article Title: Punch Up Sales By Letting Them Write Your Ad
Letter
Author: Timothy Robinson

Who is best qualified to prove your product works? Who has the
credibility and the believability to talk about the benefits of
using your product? Who will tell your customers and clients
it’s a good decision to buy?

It’s you, right? Perhaps you’d better keep reading…

The answer is – your own customers.

Your customers have the experience of using your product.
They’ve used the features, and experienced the benefits.
Speaking from this familiarity your customers will relate with
your prospects in a way you will not.

Your words are seen as claims when you talk about your product.
But when your customer talks, their words are seen as truth.

When you’re selling a product or service, all internet
marketers know there’s nothing like the power of testimonials.
Testimonials are the social proof – the “Show me I’m not alone”
evidence – from customers that have already bought from you and
enjoyed your product.

I’ve seen salesletters written by top marketers that are
composed of nothing but testimonials. We’ve all seen
salesletters filled with so many testimonials that if printed
out, it would drain your printer of it’s ink.

The testimonials in such letters contain nearly all of the
elements a good salesletter must have: the features and the
benefits (especially the benefits!) of the product; the stories
supporting the use of the product; and novel ideas on how your
product has been put to use. (Wow, it’s like an ‘open source’
method for sales-letter development!) Just add an
attention-grabbing headline (and a link to the order page) and
you’re done.

So how do you get authentic, sales-pulling, kick-butt
testimonials that practically write your sales letter for you?
Well, how about asking for them? The way that you ask, though,
is the difference between asking and getting little, and asking
and getting a tremendous response.

About The Author: Tim Robinson reveals the tried and true
secrets of getting quality, product-success-making
testimonials. It’s a free ebook.
http://www.tecneek.com/download.php?view.1