style=”font-size: 12pt”>“Learn From The AdSense Sites” style=”font-size: 12pt” />
Have you ever noticed that when you do a search for a non-competitive keyword a lot of times you get a site full of ads?
Chances are those sites are using AdSense or a similar program to make money off the clicks you make on those sites.
“Here’s what a lot of them do.”
They go after keywords that are not competitive and easy to rank for. A lot of them will also use Google AdWords to bid on the keywords and they will show up on the right side of the search results.
They then use the text on the page to target the high paying keywords so when you click on the ad they make a dollar or two and pay very little if anything for the click.
This is how they make their living. The idea is that most businesses are not smart enough to go after the lower paying keywords.
“How To Get Traffic To Your Website”
I know a lot of people like to go after the competitive keywords and I’m not saying that’s a bad thing. But competitive keywords can take from 3 months to a year to get your site to rank.
If you’re using PPC you could be paying big money for clicks that you could get on more targeted keywords for a lot less.
Although it is also good to rank your sites for competitive keywords, while you’re waiting, going after non-competitive keywords can give a big boost to your traffic.
A lot of the tools like the Overture’s tool and the Google AdWord keyword tool is being used by everyone. This can make those keywords become competitive.
“Keywords”
The long tail would be going after “Tennessee Web Designers” rather than going after “Web Designers” it’s not going after “Tennessee Web Designers living in Colombia”
No one is going to search for the last one.
Overture and Google AdWords tools are good for putting together a list of keywords.
These tools can be found at
Google
Overture has different countries
USA (English)
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Australia (English)
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Denmark (Danish)
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Germany (German)
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France (French)
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Great Britain (English)
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Italy (Italian)
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Netherlands (Dutch)
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Austria (Germany)
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Switzerland (German and French)
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Spain (Spanish)
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These tools are nice but once you get your keywords making a couple changes will let you become more original and cut out the competition.
For Example
1. Using keywords in their plural forum as well as their singular forum.
2. The English language is a little crazy and we found that a lot of words were spelled differently but had the same meaning.
3. One of the best methods we used on accident on one of the Spanish sites when one of the guys misspelled the name of an American movie that had just come out.
We got a ton of traffic. Guess a lot of other people misspelled the same word and we easily ranked #1 for it.
“More On Finding The Best Keywords”
You can also use Thesaurus style=”font-size: 12pt” where you’re able to enter a keyword and get a list of other keywords that mean the same thing.
We also have a rather large list of words we can fit in with a keyword.
Let’s say my keyword is “website design” my list would work like this but keep in mind it would work with almost any keyword we came up with.
Affordable website design
Better website design
Cheap website design
Common website design
Compare website design
Complete website design
Economical website design
Excellent website design
Expert website design
General website design
Good website design
Flawless website design
The list goes on and on I think they have around 150 words they are using now at the office.
There are a lot of things you can do when trying to find keywords no one else is using like abbreviations, opposites and on and on.
“Now that you have your list together”
Let’s say one of my keywords is “custom website design”, I want to build a page that talks about nothing else except custom website design.
If my keyword is “fast green widgets” then I want all my text on the page to be about fast green widgets, I don’t want anything about blue widgets or orange widgets.
If you create a list with 5,000 keywords. Create a web page for each of those keywords then you now have 5,000 more places for people to find you.
If you get one visitor per day from each keyword then you have 5,000 additional visitors per day to your site.
Done right the pages should be very easy to get ranked and you should see an increase in traffic within a week or two.
You’ll have to point a couple links towards the page with the correct anchor text but that’s nothing when compared to adding 1000’s of links to rank for the more competitive keywords.