They want leave Google alone.

If I choose to run ads on any site it is up to me to remove those ads if I’m not making money with them. Let’s say I run an ad and spend $1,000.00 and make back $3,000.00.

That’s a good return on investment and I’m happy with that. If someone comes up to me and says that $300.00 of that was fraud and I should not have to pay it then my next decision would be rather or not I want to run the ads again.

The answer would be yes. I’m making $2,000.00 for every thousand.

Would I waste the time to sue the company that just helped me make $2,000.00? No.

In Little Rock these people want to continue to sue Google and are upset because someone asked them to show proof of the money they lost.

Fifty-one plaintiffs have raised objections, mostly smaller advertisers who say the deal unfairly shifts to them the burden of proving their losses and that they don’t have the resources to easily pursue their claims.

This proves they don’t even know if they lost money or not. They have a failed business model because of the lack of energy they are willing to put into their business and have decided the best and easiest way to make a living is to find someone successful and sue them.

If your PPC campaign is making you money then continue, if not find another way, it’s that simple.

Plaintiffs say Google has not done enough to stop click fraud, which drives up advertisers’ bills by falsely indicating the number of Web users who have “clicked” on an Internet ad to seek more information about a product.

How the heck would they know how much Google has or has not done, they don’t even know their on stats and are unable to determine a good click from a bad click.

If their not making money it’s because of a lack of research and knowledge on their part. Google tries to stop most click fraud but some may get by. It’s the sites owners’ job to determine rather or not to continue with the ads.

It’s sad when the only way to succeed in business is to sue someone else.