MSN vs Google
have started running ads this week with Microsoft’s adCenter.
We are still setting up everything so I have very little to comment on there. Although the fact that I can use their tools to find out the age and sex of the person doing the searches makes it very nice for designing landing pages.
Here is what I have been looking into.
How is the launch of the new windows affecting MSN, Google and Yahoo.
As luck would have it, it did not take long to find this article. My feeling is that Google may have a hard time holding on to number one as more and more people buy computers with Vista set as the default search engine. As the graphs in the article show it would appear that Live is gaining while Google is dropping.
People using Google are normally web savvy webmasters and are not very good potential clients while MSN search has always converted better. Evey thing I have read so far online about Microsoft’s adCenter says the conversion rate is a little better than Google.
I would rather go with less clicks and a higher conversion rate myself but only time will tell.
It might be time to start ranking sites for MSN.
Leave a Reply
You must be logged in to post a comment.