1. I get 100’s of emails everyday from people wanting to do link exchanges, some of them are rather rude.

2. A lot of times people will remove your link after a week or so.

3. It is believed that the major search engines discount reciprocal links.

4. There are a lot better ways to get one way links without doing link exchanges.

5. If the site you have link exchanged with goes out of business you end up with a site full of dead links.

6. Most link exchanges will never send you any traffic.

7. A lot of link exchanges end up on small islands with no incoming traffic.

8. Link exchanges can end up on a page with thousands of outgoing links.

9. Link exchanges create a neighborhood and the people your neighbors exchange links with become associated with you. If they don’t do good it can affect you.

10. People will use nofollow tags in your link exchange.

11. Link exchanges are very time consuming.

12. A lot of people feel that link exchange emails are equal to spam. By sending link request emails people associate your company with spammers.

13. Maybe it is just me but I see sites that are listed on link exchange pages as being struggling small business and the ones sending me emails in even worst shape.

14. Link exchange software leaves a foot print and can get you banned.

15. There are a million ways to get both better and faster links than doing link exchanges.

I use to do link exchanges when I first started my business but have since learned to hate them.