Website Design

I’ve spent some time today looking at http://perezhilton.com/, after all he’s involved in a 7.5 million dollar lawsuit with X17 and you have to work hard to get sued by the paparazzi. I found the lawsuit rather funny as it seems that X17 thought once they fixed their site so you can no longer right click and  save the photo that this would stop people from stealing their photos.

They said a lot of other stupid stuff like they were suing because they don’t like him but I don’t think Perez gas got 7.5 million and he has a pretty good case His attorney, Bryan Freedman, said Hilton has a legal right to make satirical or humorous use of newsworthy photographs.

If the copyright lawsuit succeeds, “the effect would be to eliminate the ability to comment on and transform photographs under the fair-use exception to the Copyright Act,”

I think X17 should put their money and time to better use by figuring out ways to secure their business.

But that’s not why I spent the day looking at http://perezhilton.com/ my interest in the blog is to see what made it so popular. Now the lawsuit has helped him out in that popularity area but here are some other things I’ve found that he does.

1.Updates his blog two dozen or more times a day.
2.Uses a lot of photos
3.Breaking news
4.Short and two the point
5.Rude

He’s made a six figure income this year and his office is a corner booth in a coffee shop. Might be worth looking into ways to use what he does in our own businesses.