Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.
Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.
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There is a reason why that comment was deleted. Why don’t you address how you’re making a profit if you are paying $100 per conversion at a sale price of $300, and your wholesale cost is $200. Address that.
I read your other comment, and you clearly understand the video less and less the more you watch it. None of the statements are contradictory. You rarely pay the full maximum CPC bid for a click, which is why when you bid $5 you would at worst break even, but probably turn a profit. This is not contradictory to saying that if you paid your full CPC max bid of $5 you would be breaking even.
This is just a semantic question – Hal is calling revenue the money you generate from the sale before you factor in the cost to you for the advertising
Paying up to $100 for each conversion would lead to a break even scenario. He says at this point you can still make a profit on the sale. I highly doubt this guy works at Google, they wouldn’t hire someone this incompetent.
Revenue is $300, not $100.
if the CPA is 100 $ how did you make profit on that sale ? in the first simple example ?
I don’t see where the “cost” value comes from if you haven’t actually done it at the CPC value. Does this mean that before applying this you have to run the auction at each value level?
Im a PC!
that is true
google bunch of robbers
consigli molto importanti da ascoltare con attenzione e mettere in pratica… e poi si ottengono grandi risultati……
Wow, so in this example google makes more than the guy selling it!
The theory about ICC is fine if IF on every position you will have the same conversion rate.
Common place 1 / 2 in Google will get most traffic, but it wont get the highest conversion rate. I am managing Google PPC account (spend $300K a month on google) and I am telling you guys, In 80% of niches position 1 and 2 will have lower / higher conversion rate when position 5 and 6. So you have to make that adjustment as well when calculating your Max Profit per Conversion, ICC etc.
Applying this tutorial to your own Adwords campaigns can be very revealing. Many Adwords users are unaware they are spending more per click than their conversions can afford.
HOW DO I JUST PAY FOR CONVERSIONS?
Hey Hal…. can i have 50% of googles proffits? please…!
What! if you make $1000 profit, you have to give nearly $700 of it to google??? Do you think we are silly!!
if you buy a camera for $200 and sell it for $300, you’re a scumbag!!
If you are lowering your maximum cpc to get less clicks you will get a lower ctr and therefore your add will have a worse performance score and after a little while rank even lower still then originally predicted. Surely the Adwords Bid Simulator doesn’t take this in to consideration?
Also vice versa if you higher your maximum cpc.
Less numbers / more graphs please.
No they don’t. You haven’t used AdWords before…