The main challenge for any website is to create a website that will convert a website visitor from a visitor to a customer. While user friendly websites that are easy to navigate and are appealing in design are important they are not the most important part.

In order to build a custom designed website that will convert a visitor into a client we need to understand what happens when someone lands on the site.

Firstly we need to understand that a light grey background converts higher than any other color background and a blue order now button converts better than a red order now button. There are tons of little things like these that will increase your conversion rate.

The more options you give someone the more confused they will become and the less likely they are too make a purchase. By adding a banner like order now you increase your conversion rate and a buy now button will convert better than an add to shopping cart button.

If you are looking for a cost effective website design then you need to find a website designer that understands how to build a website that is able to convert the traffic. I’d rather spend $10,000.00 on a website that will make me $1,000.00 per day then $100.00 on a website that will never make me a penny.